Howdy! Read Your Daily PR Brief! - October 17th, 2017
Howdy! Here are some of today's best clips:
3 paramount truths for PR pros (PR Daily - October 17, 2017)
Public Relations Trends: How to Explode Your PR with Visuals (Business 2 Community - October 16, 2017)
Omnicom (OMC) Beats on Q3 Earnings Despite Lower Revenues (NASDAQ - October 17, 2017)
10 measurement essentials for PR (PR Daily - October 17, 2017)
PR in 2017: Doing the right thing, because it’s the right thing (Influence Magazine - Chartered Institute of Public Relations - October 17, 2017)
7 Challenges Faced by Small- and Mid-sized PR Agencies (Spin Sucks - October 17, 2017)
6 Simple Rules for Email Pitches (Cision - October 17, 2017)
CRM Could Cure PR Pitching Pain (Business 2 Community - October 16, 2017)
Never lie to a news reporter (Axia Public Relations - October 16, 2017)
11 PR & Marketing Ideas for Halloween (Business 2 Community - October 16, 2017)
Commonwealth of Kentucky Seeks PR Firm (Everything PR - October 17, 2017)
9 ways to be an outstanding panelist (PR Daily - October 16, 2017)
Summary Section:
3 paramount truths for PR pros
By Beki Winchel
PR Daily - October 17, 2017
A willing embrace of social media trends, understanding of measurement, and focus on relationships are all crucial for a successful public relations career. Consider these insights.
Public Relations Trends: How to Explode Your PR with Visuals
By Wendy Marx
Business 2 Community - October 16, 2017
Visual content is one of the public relations trends that has exploded recently. Put simply, if your content doesn’t include a visual component, you’re losing a huge chunk of your potential audience!
Omnicom (OMC) Beats on Q3 Earnings Despite Lower Revenues
NASDAQ - October 17, 2017
The PR segment experienced a revenue drop in its first earnings report since Omnicom CEO John Wren said the holding company was "adjusting some of the leadership at its PR firms" after a disappointing Q2.
10 measurement essentials for PR
By Wendy Marx, President of Marx Communications
PR Daily - October 17, 2017
Execs want ROI for just about every penny. That’s easy if 26 cents of materials translates to 73 cents’ worth of product. Public relations is less tangible. Here are 10 important gauges of PR success.
PR in 2017: Doing the right thing, because it’s the right thing
By Brooke Kenyon
Influence Magazine - Chartered Institute of Public Relations - October 17, 2017
To my mind the key to ethics is truly understanding the business you are working with, and the key to that knowledge is asking questions.
7 Challenges Faced by Small- and Mid-sized PR Agencies
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - October 17, 2017
The challenges small- and mid-sized PR agencies face are many, but solvable. Here are seven challenges, with solutions, you can begin on today.
6 Simple Rules for Email Pitches
By Jim Dougherty
Cision - October 17, 2017
Check out the six most important rules to follow when reaching out to media influencers.
CRM Could Cure PR Pitching Pain
By David Libby
Business 2 Community - October 16, 2017
CRM has been around for almost a decade, but it’s only in the past few years that it has gained significant momentum for PR teams as media database solutions.
Never lie to a news reporter
By Marjorie Comer
Axia Public Relations - October 16, 2017
In the midst of an interview, sometimes it’s tempting to exaggerate to make your company look good. Discover why you should always tell the truth when telling your story to a reporter.
11 PR & Marketing Ideas for Halloween
By William Comcowich
Business 2 Community - October 16, 2017
With some creativity almost all businesses can find a Halloween connection to boost their PR and marketing message. These tips will help companies gain publicity and increase awareness of their products through Halloween-related themes.
Commonwealth of Kentucky Seeks PR Firm
By John Aldo
Everything PR - October 17, 2017
The Commonwealth of Kentucky Transportation Cabinet, on behalf of the Joint Board representing the Louisville-Southern Indiana Ohio River Bridges Project, desires to enter into a Contract with a Contractor to provide public relations services, and some, more limited, marketing and communications services related to the RiverLink toll collection system.
9 ways to be an outstanding panelist
By Brad Phillips, President of Phillips Media Relations
PR Daily - October 16, 2017
Though you’re sharing the stage and speaking time with several other presenters, talking on a panel can be tough. Here’s how you can come through with flying colors.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.