Hi! Check Out Your Daily PR Brief! - October 18th, 2017
Hi! Here are some of today's best clips:
Four Overlooked PR Opportunities To Generate A Ton Of Free Publicity (Forbes - October 18, 2017)
13 Questions That Will Help Align Communication and Marketing (PR News - October 18, 2017)
3 ways PR pros can land media coverage without news (PR Daily - October 18, 2017)
When it's OK to Provide Your Media List to the Client (Spin Sucks - October 18, 2017)
Apologies 101: How Southwest’s statements shone, but United’s sunk (PR Daily - October 18, 2017)
Are You Sure You Want to Wing It When It Comes to Crisis? (PR News - October 17, 2017)
Entry-Level PR Employees Show Range of Expertise and Confidence in Essential Skills, Grit and Emotional Intelligence (Institute for Public Relations - October 17, 2017)
Bringing PR Measurement Into the Digital Era (Cision - October 18, 2017)
4 User-Generated Content Examples with Generational Appeal (Spin Sucks - October 17, 2017)
5 grammar and style resources for PR pros (PR Daily - October 18, 2017)
5 Reasons to Turn Every Bad Review Into an Opportunity (Business 2 Community - October 17, 2017)
PR Strategies of Big Daytime TV Stars (Everything PR - October 18, 2017)
Summary Section:
Four Overlooked PR Opportunities To Generate A Ton Of Free Publicity
By Blair Nicole Nastasi, CEO & Founder of Media Moguls PR
Forbes - October 18, 2017
PR opportunities truly are a dime a dozen if you’re in tune and engaged with your industry and willing to step outside the traditional PR box.
13 Questions That Will Help Align Communication and Marketing
By Peter Osborne, Founder of Friction-Free Communications
PR News - October 18, 2017
Communicators and marketers are at their best when they can crystallize messages and share them consistently across platforms.
3 ways PR pros can land media coverage without news
By Anna Julow Roolf
PR Daily - October 18, 2017
You needn’t have a press release, expensive study or charitable contribution to nab headlines and interest reporters. Try these ideas on for size.
When it's OK to Provide Your Media List to the Client
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - October 18, 2017
A few weeks ago, we wrote an article about why it's never OK to provide your media list to a client. We've revisited the topic with a change of mind.
Apologies 101: How Southwest’s statements shone, but United’s sunk
By Karmina Zafiro
PR Daily - October 18, 2017
Though one airline’s response to forcibly removing a passenger helped stem backlash, the other’s response further stoked the flames of a PR fire.
Are You Sure You Want to Wing It When It Comes to Crisis?
By Seth Arenstein
PR News - October 17, 2017
OK, the truth is that in survey after survey, communicators indicate that only about half of brands have crisis plans in place and fewer than that conduct regular exercises to keep personnel sharp.
Entry-Level PR Employees Show Range of Expertise and Confidence in Essential Skills, Grit and Emotional Intelligence
By Institute for PR
Institute for Public Relations - October 17, 2017
The Institute for Public Relations and the Public Relations Society of America have released a new research study that found entry-level professionals in public relations have a wide range of expertise, including some gaps, in knowledge, skills,and abilities in core areas.
Bringing PR Measurement Into the Digital Era
By Steven Wastie
Cision - October 18, 2017
Could cross-channel reporting usher in a new way of doing PR measurement in the digital era? Read on to find out.
4 User-Generated Content Examples with Generational Appeal
By Laura Petrolino
Spin Sucks - October 17, 2017
As user-generated content continues to become increasingly powerful for brands, organizations must consider generational differences in its appeal.
5 grammar and style resources for PR pros
By Glenn Gillen
PR Daily - October 18, 2017
Even experts can forget their writing do’s and don’ts. Here are five places to go when you want a second opinion.
5 Reasons to Turn Every Bad Review Into an Opportunity
By Sandra Chung
Business 2 Community - October 17, 2017
Have you ever been so disappointed by a company that you felt compelled to leave a negative review online? We’ve all been there.
PR Strategies of Big Daytime TV Stars
By John Aldo
Everything PR - October 18, 2017
When you think of daytime television, you may think of talk shows and soaps, but for this article, we’ll focus more on the talk show stars.
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