Hello! Enjoy Your Daily PR Brief! - October 19th, 2017

Oct 19, 2017

Hi! Here are some of today's best clips:

Summary Section:

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily - October 19, 2017
We’re baking up a fresh batch of glazed goodies with this week’s featured position. Plus, check out our roundup of current job openings.

How To Grow A Mid-Size Professional Service Firm Today
By Randy Shattuck
Forbes - October 19, 2017
There has never been a time to grow a mid-size service firm thanks to digital disruption. After working with several dozen firms who fit this profile, I’ve come to recognize certain traits.

Goodell attempts to sidestep NFL protest backlash
By Beki Winchel
PR Daily - October 19, 2017
The league’s commissioner said ‘everyone should stand for the national anthem,’ but he stopped short of enforcing the policy, remaining vague in his statements to reporters.

To Restore Trust, A New PR Compact Is Needed, Richard Edelman Tells National Press Club
The Holmes Report - October 18, 2017
Companies need to invest in “collaborative journalism”—using their communications channels to educate the public and engage in real dialogue—if they wish to retain the public’s trust after the Bell Pottinger scandal.

7 Best Practices for Listening and Engagement on Twitter
By Ian James Wright
PR News - October 18, 2017
If you're going to commit to using Twitter to really build your brand, Adam Snyder of MUFG (Mitsubishi UFJ Financial Group) has some advice for you.

4 ways to maintain communication credibility
By Robby Brumberg
PR Daily - October 19, 2017
No matter what sort of communicator you are, it’s essential to sense where PR ends and pandering begins.

Corporate PR Dynamics: Internal vs. External Stakeholders and the Role of the Practitioner
By Cardwell, L. A., Williams, S., and Pyle, A.
Institute for Public Relations - October 19, 2017
While scholarship has focused on enhancing the public relations (PR) practitioner’s ability to build mutually beneficial relationship between the organization and its external publics, little research has explored the internal communication process that corporate PR practitioners face on a daily basis and how those internal interactions shape the practitioner’s role.

How to get the most out of Google Analytics for PR
By Andrew Smith
Influence Magazine - Chartered Institute of Public Relations - October 19, 2017
It is demonstrably true that more and more PR practitioners are seeking to use Google Analytics (GA) as a key tool in measuring and evaluating key aspects of their communications work. However, it also remains true that there is a gap between aspiration and execution when it comes to actually using GA in anger for PR reporting and measurement.

5 reasons PR careers rock
By Tim O’Brien
PR Daily - October 19, 2017
There are several reasons to love working in public relations, including the field’s growth, seeing the results of your efforts and the ability to be creative.

How to Build Your Professional Development Plan for Habit
By Corina Manea - Chief Community Officer, Arment Dietrich
Spin Sucks - October 19, 2017
It's incredibly easy to sideline our own professional development when life gets in the way, but Corina Manea outlines a plan so you can make it a priority.

Shared Media as Defined by Marketing Experts
By Todd Defren
SHIFT Communications - October 19, 2017
Shared Media is part of the important PESO model. But what really is it? We turned to 3 marketing experts for their take on the matter.

The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

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Hello! Enjoy Your Daily PR Brief! - October 19th, 2017

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