Happy Friday! Check Out Your Daily PR Brief! - October 20th, 2017
Happy Friday! Here are some of today's best clips:
PR Lessons From the NFL, Facebook and Weinstein (PR News - October 19, 2017)
Why Journalists Aren't Giving You The Time Of Day (Forbes - October 20, 2017)
PRSA Awards to Ketchum, Ogilvy Raise Ethical Questions (O'Dwyer's - October 20, 2017)
4 ways to nail your HARO pitch (PR Daily - October 20, 2017)
6 Steps to Take if Your Brand’s in a Social Media Nightmare (PR News - October 20, 2017)
Crowe PR Wins Two Silver PRSA Bernays Awards (Bulldog Reporter - October 20, 2017)
PRSA 2018 National Chair Tony D’Angelo weighs in on state of the PR industry (Muck Rack Daily - October 19, 2017) [VIDEO]
In PR, as on the gridiron, planning and practice win in crunch time (PR Daily - October 20, 2017)
Corporate Value: Testing Times for Strategic Comms Ahead (Influence Magazine - Chartered Institute of Public Relations - October 20, 2017)
IBM’s 5 Questions to Ask Before Approaching Social Customer Care (PR News - October 19, 2017)
Summary Section:
PR Lessons From the NFL, Facebook and Weinstein
By Seth Arenstein
PR News - October 19, 2017
This week “My cup runneth over,” as there are myriad teachable moments beyond the political arena. Here are a few examples.
Why Journalists Aren't Giving You The Time Of Day
By Clayton Johnson
Forbes - October 20, 2017
Focus on telling a compelling story -- and don't neglect the email subject line to catch their interest in the first place.
PRSA Awards to Ketchum, Ogilvy Raise Ethical Questions
By Jack O'Dwyer
O'Dwyer's - October 20, 2017
Ketchum’s 170 PRSA Silver Anvils and Ogilvy’s win of the “Best of Anvils” in 2013, when Ogilvy’s Mickey Nall was chair, raise ethical questions.
4 ways to nail your HARO pitch
By Jamie Cattanach
PR Daily - October 20, 2017
This writer is happy to share your content in exchange for expert commentary and a good quote. Follow these tips to make sure your offer rises to the top of reporters’ inboxes.
6 Steps to Take if Your Brand’s in a Social Media Nightmare
By Kelly Dye, Director of Digital Strategy, Everywhere Agency
PR News - October 20, 2017
What do you do if your brand totally screws up on social media? Here are six ways to help you wake up from the nightmare.
Crowe PR Wins Two Silver PRSA Bernays Awards
Bulldog Reporter - October 20, 2017
Crowe PR, a San Diego-based, internationally-focused public relations firm, known for its progressive, results-based approach, announced it has been awarded two Silver Bernays Awards from the Public Relations Society of America (PRSA).
PRSA 2018 National Chair Tony D’Angelo weighs in on state of the PR industry [VIDEO]
By Natan Edelsburg
Muck Rack Daily - October 19, 2017
Muck Rack had the chance to catch up with PRSA 2018 National Chair Tony D’Angelo at the PRSA International Conference earlier this month.
In PR, as on the gridiron, planning and practice win in crunch time
By Greyson Feurer
PR Daily - October 20, 2017
Huddle up! Draw up your crisis strategy, do a walkthrough, be prepared to move swiftly down the field, and don’t be afraid to call an audible.
Corporate Value: Testing Times for Strategic Comms Ahead
By Simon Cole, Founding Partner, Reputation Dividend
Influence Magazine - Chartered Institute of Public Relations - October 20, 2017
The idea that corporate reputations rank among industry’s most precious assets is no longer the subject of serious debate.
IBM’s 5 Questions to Ask Before Approaching Social Customer Care
By Samantha Wood
PR News - October 19, 2017
Brandi Boatner, social & influencer communications lead, global markets at IBM, shares tips for using social customer care for your brand.
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