Happy New Week! Enjoy Your Daily PR Brief! - October 23rd, 2017
Happy New Week! Here are some of today's best clips:
What Sports Writing Taught Me About Being a Public Relations Professional (52nd & Madison - October 20, 2017)
8 Best and Free Online PR Tools (Business 2 Community - October 20, 2017)
Why PR pros should learn to laugh at themselves (PR Daily - October 23, 2017)
5 frequent client questions—and how PR pros can respond (Ragan - October 23, 2017)
Are PR Agency Heads Ready To Sacrifice Profits For Ethics In Emerging Markets? (The Holmes Report - October 22, 2017)
Throw Out the Old Measurement Models and Enter the Golden Age of PR (PR News - October 20, 2017)
How low will you go? (Influence Magazine - Chartered Institute of Public Relations - October 23, 2017)
Eight Halloween Costumes for the Communications Professional (Spin Sucks - October 23, 2017)
Do your press releases pass the smell test? (PR Daily - October 23, 2017)
Use data-driven PR to boost authority—and media mentions (Ragan - October 21, 2017)
4 steps to maximize your social media strategy (Axia Public Relations - October 23, 2017)
Summary Section:
What Sports Writing Taught Me About Being a Public Relations Professional
By Megan Coghlan
52nd & Madison - October 20, 2017
Here are a few of the lessons from my days as a sports writer that have helped strengthen my public relations career.
8 Best and Free Online PR Tools
By Aleh Barysevich
Business 2 Community - October 20, 2017
I’ve compiled a nice list of PR tools that cover different parts of marketing activities. Bonus: you can try all of them for free.
Why PR pros should learn to laugh at themselves
By Julie Goodman
PR Daily - October 23, 2017
Making light of a tense or potentially embarrassing situation can help your audience relate to you—and might make it easier to push through the moment.
5 frequent client questions—and how PR pros can respond
By Doreen Clark
Ragan - October 23, 2017
You want to deliver the world, but many aspects of landing coverage lie beyond your control. Here are ways to reply to common queries and requests.
Are PR Agency Heads Ready To Sacrifice Profits For Ethics In Emerging Markets?
By Alex Malouf
The Holmes Report - October 22, 2017
Any industry watchdog must focus on regions where ethics remains a grey area, rather than being based in New York, argues Alex Malouf.
Throw Out the Old Measurement Models and Enter the Golden Age of PR
By Samantha Wood
PR News - October 20, 2017
KPMG's Andrew Bowins shares his insights about which metrics PR pros should throw out the window and which measurement tactics will lead to real change.
How low will you go?
By Amanda Coleman
Influence Magazine - Chartered Institute of Public Relations - October 23, 2017
When people secure their first jobs in PR and communication they should be encouraged to discuss ethical concerns, to raise issues and be prepared to talk about decision making.
Eight Halloween Costumes for the Communications Professional
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks - October 23, 2017
These eight Halloween costume choices are perfect for the communications professional. Find out why.
Do your press releases pass the smell test?
By Bill Byrne
PR Daily - October 23, 2017
Any good journalist has ‘a nose for news,’ and it’s acutely conditioned to sniff out BS. Follow this guidance to keep your missives credible and avoid wasting everyone’s time.
Use data-driven PR to boost authority—and media mentions
By William Comcowich
Ragan - October 21, 2017
Savvy communicators can gain an edge by slaking reporters’ thirsts for facts and research.
4 steps to maximize your social media strategy
By Yulia Dianova
Axia Public Relations - October 23, 2017
Unfortunately, there’s no one-size-fits-all approach. There are, however, certain key steps that work to maximize your social media efforts.
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