Howdy! Read Your Daily PR Brief! - October 24th, 2017

Oct 24, 2017

Howdy! Here are some of today's best clips:

Summary Section:

PR Measurement According to the Godfather: An Offer You Can’t Refuse
By John Gilfeather
Institute for Public Relations - October 23, 2017
Measuring public relations is not so straightforward. There are a number of obstacles that can be summarized under three headings.

Why Is Customer Relationship Management So Important?
By Jason Kulpa
Forbes - October 24, 2017
At its core, customer relationship management (CRM) is all of the activities, strategies and technologies that companies use to manage their interactions with their current and potential customers. Consider making CRM a part of your strategy before it's absolutely necessary.

4 reasons PR pros should look for a new job
By Julia Sahin
PR Daily - October 24, 2017
If you recognize these telltale signs of a stagnant position, it’s time to move on—maybe into something that seems a little scary.

Reputation Management is More than Crisis Control
By Chowning Johnson and Maria Recupero
O'Dwyer's - October 24, 2017
Similar to businesses in other industries, healthcare organizations should consider the following reputation management strategies.

5 elements of successful PR giveaways
By Mickie Kennedy
PR Daily - October 24, 2017
Looking to boost your engagement online, along with brand recognition? Follow these suggestions for campaigns that make people come back for more.

3 paramount truths for PR pros
By Beki Winchel
Ragan - October 23, 2017
A willing embrace of social media trends, understanding of measurement, and focus on relationships are all crucial for a successful public relations career. Consider these insights.

Burger King’s anti-bullying PSA elicits strong responses
By Beki Winchel
PR Daily - October 24, 2017
Many praised the fast-food restaurant for its moving video, which shows a child being harassed along with customers who ignored it—along with some who stepped up to stop it.

Q3 2017: Interpublic PR Agencies Decline For Second Consecutive Quarter
By Arun Sudhaman
The Holmes Report - October 24, 2017
Interpublic’s public relations agencies saw their revenues decline for the second consecutive quarter, amid continued malaise in the publicly-held PR sector.

Playing the A(M) game
By Juliet Cameron
Influence Magazine - Chartered Institute of Public Relations - October 24, 2017
The step up to AM is a big one. You could argue it’s the defining move in your career. From foot soldier to future leader, in fact. It’s time to bring your A(M) game to the role and deliver.

How to make a business plan including PR and communications
By Laura Sutherland
Influence Magazine - Chartered Institute of Public Relations - October 24, 2017
Firstly, before we go into how to make a business plan, let’s look at what we need know to make a business plan. Here are 10 things you need to know and write down.

Want to Get Great PR? Avoid These 8 Fatal Mistakes
By Paul Blanchard
Business 2 Community - October 23, 2017
Getting great PR coverage is as much about knowing what not to do than it is about knowing what to do.

The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Daily PR Brief

Howdy! Read Your Daily PR Brief! - October 24th, 2017

Discussion about this post