Happy Friday! Enjoy Your Daily PR Brief! - October 27th, 2017
Happy Friday! Here are some of today's best clips:
4 crisis lessons from Halloween costume nightmares (Ragan - October 27, 2017)
Switch off to switch on: Why rest is essential for creativity (Influence Magazine - Chartered Institute of Public Relations - October 27, 2017)
The Future of the PR Industry with Heidi Sullivan (Spin Sucks - October 27, 2017) [VIDEO]
Black PR Pioneer Ofield Dukes Remembered (O'Dwyer's - October 26, 2017)
3 ways to sweeten pitches to freelancers (PR Daily - October 27, 2017)
Build Brand Authenticity By Making Your CEO Accessible (Forbes - October 27, 2017)
Answers for Modern Communicators on #PRStudChat (Spin Sucks - October 26, 2017)
The Most Important Voice In Customer Service (Forbes - October 26, 2017)
Does Positive or Negative Press Coverage Bring More Benefits for Startups? (Business 2 Community - October 26, 2017)
Media coverage: Securing one for the wall (Axia Public Relations - October 27, 2017)
Summary Section:
4 crisis lessons from Halloween costume nightmares
By Beki Winchel
Ragan - October 27, 2017
Consider these insights from retailers that faced backlash for several costumes that consumers called inappropriate, along with universities looking to stop problems before they happen.
Switch off to switch on: Why rest is essential for creativity
By Jessie Nicholls
Influence Magazine - Chartered Institute of Public Relations - October 27, 2017
Why is rest so important? In Alex Soojung’s recent book, Rest, he argues that rather than being at odds with work, rest can actually improve the quality and efficiency of our output.
The Future of the PR Industry with Heidi Sullivan [VIDEO]
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - October 27, 2017
Heidi Sullivan joins Gini Dietrich for the Spin Sucks Fireside Chat. They discuss women in leadership, PR trends, and the future of the PR industry.
Black PR Pioneer Ofield Dukes Remembered
By Steve Barnes
O'Dwyer's - October 26, 2017
Ofield Dukes, who broke barriers erected against African-Americans through his political activities and professional work as the founder of Ofield Dukes & Associates, one of the first Black-owned PR firms, tells his story in a new book.
3 ways to sweeten pitches to freelancers
By Brian Pittman
PR Daily - October 27, 2017
Independent writers usually work with multiple outlets. Here’s how to engage with these prolific contributors—and transform a single pitch into multiple stories.
Build Brand Authenticity By Making Your CEO Accessible
By Douglas Simon, CEO of D S Simon Media
Forbes - October 27, 2017
Whether through traditional communications channels or social media, journalists are increasingly making it known that today’s corporate brands and non-profits need to get real.
Answers for Modern Communicators on #PRStudChat
By Corina Manea - Chief Community Officer, Arment Dietrich
Spin Sucks - October 26, 2017
This October, Deirdre Breakenridge joined #PRStudChat as a guest of honor to talk about how her latest book helps PR pros thrive in their careers.
The Most Important Voice In Customer Service
By Murph Krajewski, VP of Marketing at Sharpen
Forbes - October 26, 2017
When you treat your customer service agents holistically, they will be better able to deliver great customer experiences.
Does Positive or Negative Press Coverage Bring More Benefits for Startups?
By Carol Forden
Business 2 Community - October 26, 2017
We’ve all have witnessed how just one piece of content can go viral for a company and yield significant brand awareness along with driving SEO. However, before seeking out press coverage at any costs, you need to realize that there are risks.
Media coverage: Securing one for the wall
By Julie Miller
Axia Public Relations - October 27, 2017
Public relations professionals should understand their clients aren't looking to put a news release in a frame on their wall. They want a cover story or great feature story to frame. So how do you make it happen?
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