Daily PR Brief - October 7th, 2016
Good morning. Here are today's top clips -
Influencer relations: the latest war between marketing and public relations (The Drum - October 7, 2016)
Top 3 Reasons for Nonprofits to Send Press Releases (PR Newswire - October 6, 2016)
Delays in Responses to Customer Tweets Decreases Potential Revenue, Twitter Study Says (PR News - October 6, 2016)
EvolveMKD picks up more Merz Pharmaceuticals work with Mederma account (PR Week - October 6, 2016)
Wayne Rooney 'delighted' as former FA media chief Mark Whittle joins agency Triple S to build PR arm (PR Week - October 7, 2016)
FH Chooses Cearley as Global MD (O'Dwyer's - October 6, 2016)
Gluck Joins Glover Park in Senior Advisor Role (O'Dwyer's - October 6, 2016)
On the Quest for Health Literacy (O'Dwyer's - October 6, 2016)
Ripp Media Handles PR for Cosby Legal Defense (O'Dwyer's - October 7, 2016)
30 jobs in the PR and marketing world (PR Daily - October 6, 2016)
3 ways big data can improve your content (PR Daily - October 7, 2016)
PR pros, are your bosses making these 3 awful mistakes? (Ragan - October 6, 2016)
Zeltiq Brings In Ketchum For Fast-Growing CoolSculpting Brand (The Holmes Report - October 7, 2016)
Netflix Set To Appoint New PR agency In Asia (The Holmes Report - October 7, 2016)
4 Tips to Keep a Blossoming PR Agency Growing Tall (PR News - October 7, 2016)
Bulldog’s 2016 Digital/Social Award Winners Announced: Deloitte Awarded Grand Prize, One of 6 Total Honors for the Company (Bulldog Reporter - October 6, 2016)
KCD PR Launches New Website, Adds 4 New Clients and Hires Audrey Green as Senior Account Exec (Bulldog Reporter - October 7, 2016)
Miramonte Resort & Spa Selects Diamond Public Relations L.A. as Agency of Record (Bulldog Reporter - October 7, 2016)
Behind the Headlines With Al Comeaux (Cision - October 6, 2016)
60 Seconds with Manifest London’s Martin Farrar-Smith (Gorkana - October 6, 2016)
Daniel Beach joins Portland as director (Gorkana - October 6, 2016)
Don't Dress Up Your PR Firm to Attract New Business (Gould+Partners - October 6, 2016)
How (and Why) to Create Your Personal Brand (Spin Sucks - October 6, 2016)
Why PRSA’s stringent APR rules need to change (Communications Conversations by Arik Hanson - October 5, 2016)
6 unbelievable tricks to measure your PR campaign results (Axia Public Relations - October 7, 2016)
[Podcast] Jessica Bartlett on PR Pitching (March Communications - October 7, 2016)
Summary Section:
Influencer relations: the latest war between marketing and public relations
By Stephen Waddington
The Drum - October 7, 2016
Media relations, a core area of public relations practice, has shifted from pitching traditional media to working with influencers across all forms of new media. It's a challenging area for public relations because effective influencer relations requires a thorough understanding of networks. A third party tool market has emerged to help practitioners to grips with the identification of influencers in a community. And there's also an ethical dimension. Public relations seeks to negotiate with influencers and build long term relationships, whereas marketing wants to buy access to audiences at scale in the same way you'd buy media space.
Top 3 Reasons for Nonprofits to Send Press Releases
By Courtney Compton
PR Newswire - October 6, 2016
When it’s distributed online, a compelling press release can drive traffic back to your owned channels to fuel fundraising and achieve other organizational goals. People aren’t going to head to your website, though, if your press release doesn’t direct them there. It’s important to include a call to action that: Focuses on a specific activity (Donate to our nonprofit, Learn about our mission, etc.) Links to a website page where audiences can easily follow through on that action. Is backed up with a reason why the action matters.
Delays in Responses to Customer Tweets Decreases Potential Revenue, Twitter Study Says
By Sophie Maerowitz
PR News - October 6, 2016
The research, which spans the airline, telecommunications and fast food industries, expands upon a late 2015 AMS study which surveyed only the airline industry. The results were calculated based on a group of over 3,000 Twitter users who completed a market simulation task called conjoint analysis, which analyzes the factors that determine a buyers' decision to make a purchase. Twitter advises brands to prioritize negative tweets over positive ones, but stresses the importance of returning brand loyalists' positive sentiments.
EvolveMKD picks up more Merz Pharmaceuticals work with Mederma account
By Alison Kanski
PR Week - October 6, 2016
The firm will handle communications for scar treatment Mederma. In other work for Merz, EvolveMKD is managing the product launch of cellulite-treatment product Cellfina, the 10-year anniversary of injectable Radiesse, and introducing a product line. Merz held a six-month RFP for the Mederma account and chose EvolveMKD from among five agencies, said Jim Hartman, VP of marketing for aesthetics at Merz. Marina Maher Communications was the incumbent on the Mederma account. Merz also previously worked with Behrman Communications.
Wayne Rooney 'delighted' as former FA media chief Mark Whittle joins agency Triple S to build PR arm
By Sam Burne James
PR Week - October 7, 2016
Triple S Communications is a newly created agency in the broader Triple S group, which will handle a number of the group's clients, including Rooney, and may also look to expand through acquisition. An undisclosed number of the group's 15 staff will work for the comms agency. It will be based in London and work in tandem with Red Lantern Digital Media, another agency owned by the group, which has three full-time staff in London, two in Beijing, and a number of part-time consultants.
FH Chooses Cearley as Global MD
By Jon Gingerich
O'Dwyer's - October 6, 2016
As global MD, Cearley will be responsible for bringing together social teams across FH’s network to build and develop relationships with social clients, influencers and partners. He’ll be stationed in FleishmanHillard’s Dallas office.
Gluck Joins Glover Park in Senior Advisor Role
By Jon Gingerich
O'Dwyer's - October 6, 2016
At Glover Park, Gluck will provide the firm’s Health + Wellness practice strategic political and legislative counsel. Glover Park managing director and government relations practice head Joel Johnson referred to Gluck's knowledge of healthcare policy as “a huge asset," and said she “has played a pivotal role in negotiating some of the most important health issues before Congress for more than a decade."
On the Quest for Health Literacy
By Joel Machak
O'Dwyer's - October 6, 2016
The Plain Writing Act of 2010 requires that federal agencies put all new and revised documents into plain language. I believe that unsung piece of legislation was a breakthrough for effective communications. For health communicators in particular, the plain language guidelines should be seen as a boon for health literacy. As health communicators, we share a real responsibility. People’s welfare can ride in the balance. Just putting the information out there doesn’t cut it. We need to better appreciate the state of our audience when we ask for the most precious of modern transactions: give me your full engagement and in return I will give you something of value.
Ripp Media Handles PR for Cosby Legal Defense
By Jack O'Dwyer
O'Dwyer's - October 7, 2016
A press release by the New York firm notes that Cosby waived his right to invoke the Fifth Amendment when testifying in a civil case brought by Constand which was made because the D.A. had vowed not to prosecute him.
30 jobs in the PR and marketing world
By Clare Lane
PR Daily - October 6, 2016
If the thought of working 80 hours a week makes you cringe, consider a freelancing opportunity with Content Conquered. Candidates for this marketing ghost-blogging position should be writing at an advanced level and prepared to write 1,500 to 2,000 words within 48 hours. Not the job for you? See what else we have in this week’s professional pickings.
3 ways big data can improve your content
By Kelly Byrd
PR Daily - October 7, 2016
To avoid data intimidation and fatigue, PR pros must learn to make the most of the information at hand. Here are three tips, inspired by Nate Silver: Identify the correct signals: Many marketers measure results against familiar KPIs—think impressions instead of metrics. Separate the signals from the noise: Once you’re measuring the right data, review the results on an ongoing basis—not just at the end of the month or quarter. Follow the signals to success: After you determine what’s driving the results, use those performance indicators to guide your strategies and tactics.
PR pros, are your bosses making these 3 awful mistakes?
By Micah Warren
Ragan - October 6, 2016
Before I get into the things that PR bosses have to stop doing, let me say that the boss is dealing with issues that employees don't even know about. If we all take a deep breath and think about how we're communicating with our employees, this all makes perfect sense. It's not about being a bad PR boss at all; it's about subconsciously slipping into lazy habits and taking shortcuts to reach our ultimate goal, which is to make clients happy.
Zeltiq Brings In Ketchum For Fast-Growing CoolSculpting Brand
The Holmes Report - October 7, 2016
"Market shapers like CoolSculpting require a different type of thinking from their agency partners," said Hosford. "We created a team of disruptive thinkers reflective of the changing communications landscape, led by both a client director and creative director, along with experts in media strategy, online influencer engagement, celebrity partnerships and health care provider strategy."
Netflix Set To Appoint New PR agency In Asia
The Holmes Report - October 7, 2016
The winner will have a considerable task on their hands as Netflix looks to convert reasonably high brand awareness into subscribers, and convince consumers in this region that the service is a better bet than cheaper local rival OTT providers and hugely popular piracy sites. Netflix launched in 130 markets at the same time at the start of the year, with the roll-out managed by MSL. But according to a YouGov survey conducted a month ago, 45% of consumers in this region are unaware of the launch. Of those who are aware, just a quarter said they plan to subscribe and 11% said they already have.
4 Tips to Keep a Blossoming PR Agency Growing Tall
By Catriona Harris, Uproar PR
PR News - October 7, 2016
As an influx of potential clients and employee applicants come your way, use these four tips to help ease the growing pains and ensure you continue building off of the solid foundation you’ve laid: Don’t take on every client that calls you. Focus on quality over quantity. Always be training. Cultivate the culture. When it comes to agency growth, you need to be two steps ahead when it comes to employees. Don’t wait for someone to put in their two weeks to think about who will take their place. Instead, always be training the next team before you need them. Hire one step ahead to make sure you’re training before you have the need for more team members.
Bulldog’s 2016 Digital/Social Award Winners Announced: Deloitte Awarded Grand Prize, One of 6 Total Honors for the Company
Bulldog Reporter - October 6, 2016
This year, the honor is given to Deloitte, which won silver in three categories including Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility, Best Use of Digital/Social in a Public Affairs/Awareness Campaign and Best Use of Video in a Digital/Social Environment for its campaign, “US Para Equestrian Dressage: The healing power of competition.” The firm also took home two bronze awards for its work on “Men’s Rugby Sevens: Band of brothers.”
KCD PR Launches New Website, Adds 4 New Clients and Hires Audrey Green as Senior Account Exec
Bulldog Reporter - October 7, 2016
KCD PR partnered with Diseño Communications, an award-winning creative design agency, to build the new site with the goal of better reflecting KCD PR’s status as a premier agency of choice for companies within specialized industries. The site extols the firm’s custom services and includes case studies to highlight clientele achievements in partnership with the agency. KCD PR will also launch a newsletter, “Wonders & Blunders,” to enhance communications with key stakeholders and centers of influence.
Miramonte Resort & Spa Selects Diamond Public Relations L.A. as Agency of Record
Bulldog Reporter - October 7, 2016
The agency will execute all North American public relations efforts on behalf of the property in order to generate national and regional awareness and position Miramonte Resort & Spa as an ideal, accessible destination for spa experiences, family getaways, leisure travel, group and incentive trips, in addition to being the perfect backdrop for a destination wedding or honeymoon escape.
Behind the Headlines With Al Comeaux
By Maria Materise
Cision - October 6, 2016
In this interview, Al discusses how to create communication for different countries, how communication has rapidly evolved with technological change and what the critical skills are that all communicators need. "Digital technology has changed media more rapidly than previous technological changes like TV and radio did in their times. The new democratic nature of communications has turned industries on their heads, with the long tail now wagging the dog. Once-untouchable news, people now have to self-promote their work on social media to draw people in. These media are now much more accessible because they have to be. It’s no longer as hard for the “little guy” to make an impression on a member of the media."
60 Seconds with Manifest London’s Martin Farrar-Smith
By Richard O'Donnell
Gorkana - October 6, 2016
Too many agencies (and more worryingly, brands) lose sight of this world of opportunity around them and settle for the status quo. Equally, too many agencies think their job is about media coverage and not changing things; which is scary not just because it’s old school, it’s scary because they aren’t going to survive for very long.
Daniel Beach joins Portland as director
By Emily Andrews
Gorkana - October 6, 2016
Beach’s experience spans agency and in-house roles. In his new position, he will support pharma and med tech clients, strengthening Portland’s global product communications capability.
Don't Dress Up Your PR Firm to Attract New Business
By Robert Udowitz
Gould+Partners - October 6, 2016
When counseling agencies on their RFP responses we advise them not to stretch their capabilities even when they are trying to branch into new fields of expertise. This is not to say that firm shouldn’t leverage the past experience of new employees or even bring in a freelancer to participate in a pitch. But, again, if you are not automotive experts don’t rationalize that the work you once did for an airline will help a potential client in the automotive industry.
How (and Why) to Create Your Personal Brand
By Dana Kaye
Spin Sucks - October 6, 2016
When managers think about who they want to promote, or who they want working on a high-profile project, they don’t run through the employee roster and see who is next in line. They go with the person they think of favorably, and who would be the best fit. Without a memorable brand, your name doesn’t even make it into the running.
Why PRSA’s stringent APR rules need to change
By Arik Hanson
Communications Conversations by Arik Hanson - October 5, 2016
I was a PRSA member, committee member and board member for years. I earned by APR years ago. I might not be a current member, but I’m a huge PRSA supporter. And, I earned my APR years ago. While it was stripped from me when I let my PRSA membership lapse (we’ll get to that in a moment), I am a big supporter of the APR, too. My concerns revolve around two key areas: The rule that once you’re no longer a PRSA member, you lose your APR designation. The rule that you cannot sit on a MN PRSA board without the APR designation.
6 unbelievable tricks to measure your PR campaign results
By Lisa Goldsberry
Axia Public Relations - October 7, 2016
Understanding what didn't work in your pr campaigns is just as important as understanding what did work. Identify your measurement criteria. Don’t overuse automated measurement tools. Measure only relevant media coverage. Be honest. Measure with the goal to improve results. Avoid using any professional jargon.
[Podcast] Jessica Bartlett on PR Pitching
By Manny Veiga
March Communications - October 7, 2016
Boston Business Journal reporter Jessica Bartlett hears it often enough, and that’s because she’s regularly pitched by PR professionals working on behalf of the region’s many healthcare businesses. Off the back of a recent Pub Club of New England speed pitching session, Jessica joins Hacks and Flacks this week for a discussion about media outreach and reporting.
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