Happy New Week! Read Your Daily PR Brief! - October 30th, 2017

Oct 30, 2017

Hello! Here are some of today's best clips:

Summary Section:

Improving Growth: Eight Tips To Help Your Agency Find Success
By Forbes Agency Council
Forbes - October 27, 2017
To help get you on the right path, members from Forbes Agency Council talk about what you should be doing to find success. Here are some specifics.

Announcing PR Daily’s 2017 Nonprofit PR Awards finalists
PR Daily - October 30, 2017
These nonprofits are changing the world and transforming the communications industry at the same time. Our judges selected these finalists from more than 90 submissions to find the best campaigns and initiatives from around the world.

Blabbing about 'Ethics' Is Rampant While Civility to Press Is Lacking
By Jack O'Dwyer
O'Dwyer's - October 30, 2017
ICCO, 2,500 PR firms in 55 countries, voted the “Helsinki Declaration,” a pompous document urging ethical behavior of members. Ignored is the rude, unhelpful and not available behavior of many PR people.

Are old-school media channels back from the dead?
By Kevin Allen
PR Daily - October 30, 2017
This infographic lists PR and marketing channels many believed to be moldering in their grave—but they’re walking again.

3 ways to sweeten pitches to freelancers
By Brian Pittman
Ragan - October 28, 2017
Independent writers usually work with multiple outlets. Here’s how to engage with these prolific contributors—and transform a single pitch into multiple stories.

What Do Two Pizzas, Blue Cars and a Dented Universe Have in Common? You Know If You’re an Innovator
By Diane Schwartz
PR News - October 30, 2017
That idea you have, which everyone is calling crazy and couldn’t possibly work: well, it probably won’t work. But you should try it anyway.

Why We Need a New Way to Measure Earned Media
By Susan Guillory
Cision - October 30, 2017
Many PR pros struggle to measure earned media, and so they rely on old metrics like AVE. But as technology and changes so do demands on reporting.

On-The-Job PR Training: 4 Lessons from 4 Years at Spin Sucks
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks - October 30, 2017
Make PR training a part of your job. These four lessons are important to every PR professional and can be integrated into your day-to-day work life.

Why Your Influencer Marketing Strategy Should Revolve Around PR
By Benjamin Trinh, Head of Influencer and Marketing Strategy, Postmates
Forbes - October 30, 2017
To create a successful, and cost-effective, influencer marketing campaign, think of it as shareable PR.

Deconstructing a Businessweek Story on a T-shirt Factory for PR Lessons
Ishmael's Corner - The Hoffman Agency - October 28, 2017
Business journalists are the best non-fiction storytellers on the planet. PR can learn by studying how they construct narratives with oomph.

Content Ideas That Work For Your Entire Business (Not Just A Department)
By Clayton Johnson
SHIFT Communications - October 30, 2017
Looking for content ideas that will work for cross-department promotion, traffic generation and SEO? Check out this blog for some tips.

‘National Publicist Day’: How Ivy Lee wrote the first press release
By Alan Helquist
Axia Public Relations - October 30, 2017
Learn about National Publicist Day and how Ivy Lee made the first press release in 1906.

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Happy New Week! Read Your Daily PR Brief! - October 30th, 2017

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