Hello! Check Out Your Daily PR Brief! - October 31st, 2017

Oct 31, 2017

Hello! Here are some of today's best clips:

Summary Section:

6 PR lessons from horror classics
By Matthew Ryan
PR Daily - October 30, 2017
Halloween at the movies can elicit more than screams. Consider these savvy insights to boost your communications prowess and avoid deadly mistakes.

Don't Be Scared: PR Metrics and Performance Are Good!
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - October 31, 2017
Because most communicators hate math, PR metrics are hard. But they don't have to be scary or hard! You are reading data to tell a story. Here's how.

6 Examples of Horrific Public Relations Disasters During 2017
Creative PR - October 31, 2017
It may be Happy Halloween for the rest of us, but these six companies might still be cowering in a corner due to their self-inflicted PR disasters this year.

6 Halloween costumes inspired by PR crises
PR Daily - October 31, 2017
Communications nightmares were plentiful this year. We’ve conjured a half-dozen ideas about how to use them as fodder for a last-minute outfit to celebrate the frightful festivities.

PR Monitoring & Reporting: 10 Ways Enhanced Tools Are Evolving Old-School Tactics
By Janine Robertson
Forbes - October 31, 2017
New tools are rapidly changing the way marketers are monitoring and reporting on their campaigns.

Q3 revenue drop for WPP's PR firms but Cohn & Wolfe 'projects double-digit growth'
By Sam Burne James
PR Week - October 31, 2017
WPP followed its rival holding groups in announcing a dip in revenues from its PR firms in Q3, but Cohn & Wolfe was once again fêted in the quarterly results, and is on course for a fourth year of double-digit organic growth.

10 steps for building your crisis communications plan
By Judy Luk-Smit
PR Daily - October 31, 2017
In today’s lightning-fast social media environment, a proactive approach is no longer a luxury, but a necessity. Follow these protocols for snuffing out the sparks of controversy.

4 Key PR Trends to Watch in 2018
By Steve Goldstein
PR News - October 31, 2017
With 2017 virtually in the rearview mirror I thought it would be good time to sit down over a couple of Cobb salads with Katie Creaser, SVP at agency Affect and a longtime friend of PR News, and talk about the trends that’ll have the greatest impact on PR practitioners next year.

PR Attribution Has No Silver Bullet
By James Rubec
Cision - October 31, 2017
What do werewolves, vampires, ghosts and goblins all have in common with PR attribution? Read on to find out.

6 Tips for Planning a Successful Consumer Event - SHIFT Communications PR Agency - Boston
By Eliot Marcus
SHIFT Communications - October 31, 2017
Event planning can be stressful. However, there are a few steps you can take to put your team and client in the best position to execute.

Understanding the scope of PR
By Julie Miller
Axia Public Relations - October 31, 2017
Four ways PR is more than getting press coverage and dealing with crises.

The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

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Hello! Check Out Your Daily PR Brief! - October 31st, 2017

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