Hello! Here's Your Daily PR Brief! - November 2nd, 2017

Nov 02, 2017

Howdy! Here are some of today's best clips:

Summary Section:

Writing A Press Release? 14 Elements You Need To Include
By Forbes Communications Council
Forbes - November 2, 2017
To give your exciting news a chance to shine, craft a press release that hones in on these elements.

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily - November 2, 2017
Fry up an innovative brand strategy with this week’s featured job opening. Plus, check out our roundup of career opportunities.

PRSA Dallas Announces 2017 Pegasus Award Winners
Bulldog Reporter - November 2, 2017
The Dallas Chapter of Public Relations Society of America announced the winners of the 2017 Pegasus Awards, which recognize the most outstanding public relations and strategic communications efforts by Dallas area public relations professionals.

How Public Opinion Affects Public Affairs
By Doug Pinkham
Institute for Public Relations - November 1, 2017
Every company is concerned about its reputation — for lots of good reasons. But we don’t talk much about the relationship between a company’s reputation and its success in public affairs.

5 crucial tips for avoiding reporters’ virtual trash bins
By Elijah Masek-Kelly
PR Daily - November 2, 2017
Don’t let the time you spend crafting your pitches be for naught. These insights can help you entice journalists and increase your chances of securing media coverage.

How Agencies and In-House Teams Bring Out the Best in Each Other
By Tim Carr
Cision - November 2, 2017
There’s a new trend in creative — more companies are building their own in-house teams for a range of creative services, but should you use an agency?

The Five Parts of Brand Storytelling to Include Every Time
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - November 2, 2017
Too often, we sit down at our computers and pump out crap. Why not focus on the five parts of brand storytelling and put a stop to all the crap?

How Earned and Paid Media Are Merging—and How It Impacts PR Pros
By Michelle Garrett
Meltwater Blog - November 2, 2017
In the PR world, as new strategies are adopted by the industry as a whole, the gulf between different modalities shrink. We're seeing that now with earned and paid media.

The Value of Strategic Communications in the PRSA MBA/Business School Program
By Tracy Schario APR
Public Relations Society of America - November 2, 2017
“The authority has changed … We don’t talk [anymore] about control. We talk about creating constituencies. We want more people, more groups we can connect with. That’s a huge shift in the way we think about communications.”

Lessons for PR During Journalism’s Bad Week
By Seth Arenstein
PR News - November 1, 2017
You hear it often: PR pros and journalists are linked; they’re part of the same ecosystem. If so, PR pros and journalists have to be hanging their heads a bit lower today.

The Next Generation Won’t Watch TV News At All (and That’s a Big Problem for PR)
By Arik Hanson
Business 2 Community - November 1, 2017
I raise this issue today, not because it’s necessarily a new issue, but because I think we need to start paying attention to it TODAY. This shift is definitely coming–in a big way. The time to prepare is now.

The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Daily PR Brief

Hello! Here's Your Daily PR Brief! - November 2nd, 2017

Discussion about this post