Howdy! Behold Your Daily PR Brief! - November 7th, 2017
Howdy! Here are some of today's best clips:
‘Social Capital PR’ – a new branch of public relations practice? (Influence Magazine - Chartered Institute of Public Relations - November 7, 2017)
Behave Your Way To Credibility For Public Relations Success (Forbes - November 7, 2017)
Updated: Public Relations Request for Proposal - RFP (Everything PR - November 6, 2017)
Lessons from CMA’s attempt to silence reporters (PR Daily - November 7, 2017)
When Public Relations Professionals are the Employees: Their Own Work vs. Life (Institute for Public Relations - November 7, 2017)
A question of trust (Influence Magazine - Chartered Institute of Public Relations - November 7, 2017)
Myth: PR Campaigns Can’t Be Measured (Meltwater Blog - November 7, 2017)
Content Creation Series: How to Create Your Content Plan (Spin Sucks - November 7, 2017)
Why I Am Thankful to Be Working in PR This Holiday Season (Spin Sucks - November 6, 2017)
5 pitching tips to capture reporters’ attention (PR Daily - November 7, 2017)
3 Advanced Strategies for Integrating Your Social Media and Content Marketing (Mention Blog - November 7, 2017)
Summary Section:
‘Social Capital PR’ – a new branch of public relations practice?
By Andy Green
Influence Magazine - Chartered Institute of Public Relations - November 7, 2017
Do we need ‘Social Capital PR’ – a new branch of public relations practice using social connections, relationships, norms, mutual obligations and identity to a place to achieve communication, engagement or behaviour change outcomes?
Behave Your Way To Credibility For Public Relations Success
By Cheryl Conner
Forbes - November 7, 2017
In today’s PR arena, credibility is everything. When lost it is difficult, or sometimes impossible, to recover.
Updated: Public Relations Request for Proposal - RFP
By Richard D. Pace
Everything PR - November 6, 2017
What could be more interesting to PR Agency professionals than the prospect of a new client? And for companies looking for help with their public relations, we want to make it easier for you to find the perfect fit.
Lessons from CMA’s attempt to silence reporters
By Kevin Allen
PR Daily - November 7, 2017
The biggest awards night in country music wanted to set the tone for interviews and protect its stars from loaded political questions. Neither the singers nor the press were happy about it.
When Public Relations Professionals are the Employees: Their Own Work vs. Life
By Hongmei Shen
Institute for Public Relations - November 7, 2017
In this blog post, I discuss the ways in which work environment and professional identification impact public relations employees’ own work vs. life and how they are coping with reality.
A question of trust
By Toby Aiken
Influence Magazine - Chartered Institute of Public Relations - November 7, 2017
Recently, Amazon has announced something that many consider a step too far and it’s made me think about how and why we decide to trust certain brands, what it takes to earn that trust and what happens when that trust is broken.
Myth: PR Campaigns Can’t Be Measured
By Doreen Clark
Meltwater Blog - November 7, 2017
Ever proposed new PR campaigns or asked for an increased budget without knowing what you hoped to accomplish? For PR those days are over as the C-Suite increasingly asks for budget justification.
Content Creation Series: How to Create Your Content Plan
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - November 7, 2017
In this first in a series about crafting your content plan for 2018, Gini Dietrich walks you through which tools to use and how to begin your research.
Why I Am Thankful to Be Working in PR This Holiday Season
By Filomena Fanelli, CEO and Founder of Impact PR & Communications
Spin Sucks - November 6, 2017
As professional communicators, we have the privilege of sharing information across many mediums every day. Working in PR gives us much to be thankful for.
5 pitching tips to capture reporters’ attention
By Jonathan Long, Founder of Market Domination Media
PR Daily - November 7, 2017
Increase the chances of media coverage and avoid virtual trash bins by following these guidelines, given by a music PR veteran.
3 Advanced Strategies for Integrating Your Social Media and Content Marketing
By Tyler Hakes
Mention Blog - November 7, 2017
Your social media and content marketing efforts should go hand in hand. Here are 3 expert techniques to put the two together for even smarter marketing.
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