Hi! Check Out Your Daily PR Brief! - November 8th, 2017
Hi! Here are some of today's best clips:
Diversity in PR: A must for avoiding gaffes and reaching audiences (Ragan - November 7, 2017)
When Hackers Target Public Relations Firms (O'Dwyer's - November 7, 2017)
10 requisite traits for PR pros (PR Daily - November 8, 2017)
Good Relations Tapped To Lead Deezer's Global and UK PR (The Holmes Report - November 7, 2017)
Cision Unveils Tool to Gauge Earned Media Value (O'Dwyer's - November 7, 2017)
Why you need resources at the ready as a PR pro (Muck Rack Daily - November 7, 2017)
The 16 Things Every Communications Plan Should Include (Spin Sucks - November 8, 2017)
Should PR copy advertisers’ ‘six-second’ messages? (PR Daily - November 7, 2017)
Research Indicates PR Pros Believe They Do Get Storytelling (Ishmael's Corner - The Hoffman Agency - November 8, 2017)
10 Powerful Ways PR Can Boost Thought Leadership Strategy (Business 2 Community - November 7, 2017)
Summary Section:
Diversity in PR: A must for avoiding gaffes and reaching audiences
By William Comcowich
Ragan - November 7, 2017
New research shows staffing in marketing and public relations lags that of the overall populace, and that can come at a cost. CEOs have the greatest clout—and opportunity—to make changes.
When Hackers Target Public Relations Firms
By Frank Tortorici
O'Dwyer's - November 7, 2017
One cybersecurity matter very rarely examined is how corporate communications firms, often charged with aiding and buttressing other businesses’ corporate reputations, handle a situation that imperils their own online data and programs.
10 requisite traits for PR pros
By Jessica Lawlor
PR Daily - November 8, 2017
It’s a rough and tumble world out there. Do you have the goods to rise in the industry?
Good Relations Tapped To Lead Deezer's Global and UK PR
By Diana Marszalek
The Holmes Report - November 7, 2017
Continuing its push to be music fans’ top choice, music streaming service Deezer has tapped London's Good Relations to lead its global and UK PR initiatives.
Cision Unveils Tool to Gauge Earned Media Value
By Steve Barnes
O'Dwyer's - November 7, 2017
Cision has launched Cision Impact, a data-driven system that enables brands to attribute business value for earned media campaigns, and Cision IR, which offers investor relations communications services.
Why you need resources at the ready as a PR pro
By Michelle Garrett
Muck Rack Daily - November 7, 2017
While I’m hands-on with my clients and it may appear to be a one-woman show, I actually have a network of pros I turn to to handle the things I don’t specialize in.
The 16 Things Every Communications Plan Should Include
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - November 8, 2017
It's time to craft your annual communications plan, but do you know what to include? Most jump directly to tactics, but here's what you need ahead of them.
Should PR copy advertisers’ ‘six-second’ messages?
By Josh Dare
PR Daily - November 7, 2017
Advertisers are rolling out their most succinct format yet. Should PR pros follow their lead or blaze their own path?
Research Indicates PR Pros Believe They Do Get Storytelling
Ishmael's Corner - The Hoffman Agency - November 8, 2017
Does PR get storytelling? We surveyed over 400 PR pros from both in-house and agencies and here's what we found. Shocking? You be the judge.
10 Powerful Ways PR Can Boost Thought Leadership Strategy
By Wendy Marx, President of Marx Communications
Business 2 Community - November 7, 2017
Let’s look at thought leadership and see how you can better position your strategy to reach your goals.
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