Hello! Read Your Daily PR Brief! - November 9th, 2017

Hello! Here are some of today's best clips:
Three Tech Tools You Didn't Know Could Change Your PR Game (Inc. - November 9, 2017)
30 jobs in the PR and marketing world (PR Daily - November 8, 2017)
3 Communications Dashboard Sins You May Be Committing (PR News - November 9, 2017)
5 crucial tips for avoiding reporters’ virtual trash bins (Ragan - November 9, 2017)
Lessons to Celebrate David Finn at 96 (PR News - November 9, 2017)
10 tips for planning a huge PR program without losing your $#*! (Muck Rack Daily - November 9, 2017)
Does Your Client’s Event Have PR Value? A Strategic Checklist (SHIFT Communications - November 9, 2017)
12 Myths About PR Firms Being Acquired (O'Dwyer's - November 9, 2017)
Communicators: Pay attention to the 3 Cs (Ragan - November 9, 2017)
6 tips for PR students to achieve success (Axia Public Relations - November 8, 2017)
5 Undeniable PR Tactics to Get Press for Your Business (Business 2 Community - November 8, 2017)
Summary Section:
Three Tech Tools You Didn't Know Could Change Your PR Game
By Ed Zitron, Founder of EZ-PR
Inc. - November 9, 2017
Sometimes the right app or tech product can make a difference to anyone's workflow - even in Public Relations.
30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily - November 8, 2017
You could help continue the smartphone revolution if you land this week’s featured position. Plus, check out our roundup of available job opportunities.
3 Communications Dashboard Sins You May Be Committing
By Steve Goldstein
PR News - November 9, 2017
At PR News' Measurement Boot Camp in New York on Nov. 9, 2017, Shilpa Mehta, principal analytical lead, Google, discussed three common sins of "dashboarding"—these are missteps that would indicate the problems have less to do with built-in C-suite skepticism and more to do with your dashboards, despite your laser focus on meeting business challenges.
5 crucial tips for avoiding reporters’ virtual trash bins
By Elijah Masek-Kelly
Ragan - November 9, 2017
Don’t let the time you spend crafting your pitches be for naught. These insights can help you entice journalists and increase your chances of securing media coverage.
Lessons to Celebrate David Finn at 96
By Rachel Spielman, Ruder Finn
PR News - November 9, 2017
David Finn, a founding father of PR and a member of PR News’ Hall of Fame, turned 96 years young recently. This prompted me to think about some of his PR and life lessons, learned during a lifetime that spanned his co-creation of Ruder Finn in 1948, an Air Force stint in WWII and work with clients that included The White House and The United Nations.
10 tips for planning a huge PR program without losing your $#*!
By Julia Sahin
Muck Rack Daily - November 9, 2017
Once in awhile, as a PR professional, you get the chance to take a step back from the day-to-day and launch a full-scale program. Here are tips on how to launch a huge PR program without losing your $#*!.
Does Your Client’s Event Have PR Value? A Strategic Checklist
By Jessica Crawford
SHIFT Communications - November 9, 2017
Asked to attend a client event but not sure what the PR value will be? Don't waste your time (or their money) - follow this strategic checklist!
12 Myths About PR Firms Being Acquired
By Art Stevens
O'Dwyer's - November 9, 2017
Because delusional beliefs about the acquisition process can occasionally preclude the most opportunistic of transactions, separating fact from fiction is a prerequisite. Following are 12 of the most common misperceptions that PR firm CEOs hold about selling their companies.
Communicators: Pay attention to the 3 Cs
By Martin Brooks
Ragan - November 9, 2017
This trio of traits can make you indispensable and help vault you to the top of your profession.
6 tips for PR students to achieve success
By Julie Miller
Axia Public Relations - November 8, 2017
The school year is in full swing, and public relations students are likely juggling multiple class projects and thinking about the thing that’s on most college students’ minds: getting a job after college. Here are six tips to help students secure a great job in PR.
5 Undeniable PR Tactics to Get Press for Your Business
By Elijah Masek-Kelly
Business 2 Community - November 8, 2017
Virtually every single business can use a boost to its public profile. Generating Press is always a huge win. So how do we get press? Is there a faucet that we can just turn on?
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