Happy Friday! Enjoy Your Daily PR Brief! - November 10th, 2017

Happy Friday! Here are some of today's best clips:
Why You Should Treat An Agency Like A Startup (Forbes - November 9, 2017)
Working to live: how one PR exec built a business out of a love for music and travelling (The Drum - November 10, 2017)
Fake News; The Neutron Bomb Explodes (Edelman - November 10, 2017)
How to prioritize your PR goals (PR Daily - November 10, 2017)
Taylor Swift’s lawyers douse an online flare-up with kerosene (Ragan - November 9, 2017)
How to contact a journalist: Media relations 101 (Muck Rack Daily - November 9, 2017)
Time for PR to embrace flexible working? (Influence Magazine - Chartered Institute of Public Relations - November 10, 2017)
The Big Question: What Are a PR Pro's Favorite News Sources? (Spin Sucks - November 10, 2017)
A Study in Slack Apps and Integrations: Part Two (Spin Sucks - November 9, 2017)
Guidance for PR pros to build on successful events (PR Daily - November 10, 2017)
It Sucks When You Don't Win (Shonali Burke Consulting - November 9, 2017)
8 favorite tools for PR pros in the trenches (PR Daily - November 10, 2017)
Summary Section:
Why You Should Treat An Agency Like A Startup
By Robbie Wright, Co-owner and CEO of Wellington Group Marketing & PR
Forbes - November 9, 2017
The allure of a startup environment draws a different candidate pool than that of a business pleased with a status quo.
Working to live: how one PR exec built a business out of a love for music and travelling
By Charlotte McEleny
The Drum - November 10, 2017
Creating a good work-life balance can be hard in the fast-paced world of communications but a good place to start is building a business entirely around the things that you love.
Fake News; The Neutron Bomb Explodes
By Richard Edelman
Edelman - November 10, 2017
We are just out of the field on a flash poll in the U.S. taken last week, with 1,000 members of the general population and an oversample of 113 Silicon Valley-based tech employees on the impact of fake news on trust in mainstream media.
How to prioritize your PR goals
By Kristin Miller
PR Daily - November 10, 2017
Communicators know this is a never-ending job. Here are some tips for how to choose what can wait, what’s an emergency and what isn’t worth the time.
Taylor Swift’s lawyers douse an online flare-up with kerosene
By Kevin J. Allen
Ragan - November 9, 2017
A low-profile blogger questioned the pop singer’s politics—specifically an apparent leaning to the hard right—and her legal team pounced. That roused the ACLU, and a national battle arose.
How to contact a journalist: Media relations 101
By Jessica Lawlor
Muck Rack Daily - November 9, 2017
Learn about the most efficient ways to contact a journalist, tips to do so, and what to keep in mind when interfacing with journalists online.
Time for PR to embrace flexible working?
By CIPR Influence
Influence Magazine - Chartered Institute of Public Relations - November 10, 2017
Offering employees some degree of flexibility can be a real game changer opening up a wider geographical area in which to live as well as allowing more time to balance work with other interests.
The Big Question: What Are a PR Pro's Favorite News Sources?
By Mike Connell, Director of Client Services at Arment Dietrich
Spin Sucks - November 10, 2017
In this week's The Big Question, we want to know what your go-to news sources are for industry and global information. Mike Connell curates several experts.
A Study in Slack Apps and Integrations: Part Two
By Mike Connell, Director of Client Services at Arment Dietrich
Spin Sucks - November 9, 2017
There are a multitude of Slack productivity apps that can be used to help with both time management and project management.
Guidance for PR pros to build on successful events
By Marijane Funess
PR Daily - November 10, 2017
A postmortem is a wise idea, but why rely on hindsight alone? Try these real-time approaches to ensure that every effort surpasses its predecessor.
It Sucks When You Don't Win
By Shonali Burke
Shonali Burke Consulting - November 9, 2017
I lost a big consulting proposal recently, and it sucks when you don't win. On the other hand, I still won, just not in the way I wanted to.
8 favorite tools for PR pros in the trenches
By Michelle Garrett
PR Daily - November 10, 2017
Finding the right tool for the job isn’t easy, especially when developers release new tech every other day. Here are hot recommendations from communicators in the field.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
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