Howdy! Enjoy Your Daily PR Brief! - November 14th, 2017

Nov 14, 2017

Howdy! Here are some of today's best clips:

Summary Section:

How making other people’s coffee prepared me for a job in PR
By Lindsay Salandr
Muck Rack Daily - November 14, 2017
Not everyone enters the chaotic world of public relations via the traditional method (if such a thing exists). And while you may supplement your lack of classes with internships, a lot of what you learn in PR can come from other jobs and life-experiences.

Five Low-Cost PR-Boosting Tips For New Startups
By Adam Torkildson, CMO of Nanohydr8
Forbes - November 14, 2017
It doesn't have to cost a fortune to get your startup in front of the right people. If you are willing to put in the work and sweat equity, you can get your startup noticed by using these five tips.

Response lessons from a ‘fat suit’ controversy
By Brad Phillips, President of Phillips Media Relations
PR Daily - November 14, 2017
Chris Sullivan plays heavyset Toby on NBC’s ‘This Is Us.’ He uses prosthetics to bulk up for the role, it was recently revealed, eliciting fans’ outcry. We examine his handling of the brouhaha.

3 keys to a successful communications audit
By Jim Ylisela
Ragan - November 14, 2017
Before blowing anything up, gather feedback from colleagues and executives. Prioritize surveys, focus groups and substantive interviews with company leaders.

10 Things You Should Never Share on Social Media
By Ashley Komee
Meltwater Blog - November 14, 2017
With social media, the personal is the professional. That's why knowing what is appropriate to share on social media is an essential skill.

Beautiful PR Writing that Stinks at Achieving Anything
By Michael Smart
Spin Sucks - November 13, 2017
The PR pro must master their audience to achieve results. If they don't, they end up with beautiful PR writing that stinks at achieving anything.

How PR pros close the sale
By David Yonkman
PR Daily - November 14, 2017
After mastering the ins and outs of media relations, writing and crisis communications, communicators must finally be able to sell their services to clients. Here’s how.

In the PR World, Technical Writers Need Apply
By Abigael Donahue
SHIFT Communications - November 14, 2017
While STEM professionals certainly bring important skills to the table, the benefit of technical writers in PR shouldn't be ignored.

Survey: Assessing the long-term damage of PR crises
By Robby Brumberg
Ragan - November 13, 2017
How a company responds to a firestorm can have a profound, enduring impact on its reputation and brand perception, but time and consumers’ wallets are the great equalizers.

3 Things to Consider When Sending a Release to the Media
By Doreen Clark
Business 2 Community - November 14, 2017
An organization must ask itself, “Is this newsworthy?” before delivering beyond the wire. Here are three things to consider before sending your release to an editor.

Why PR pros dabble in SEO...and everything else
By Matija Martek
Digital Doughnut - November 14, 2017
More and more often SEO terminology is used in explaining modern comms goals. A lot of it can be attributed to Gini Dietrich’s PESO model and analytical approach towards communications goals.

The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

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Howdy! Enjoy Your Daily PR Brief! - November 14th, 2017

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