Happy Friday! Read Your Daily PR Brief! - November 17th, 2017

Nov 17, 2017

It's Friday! Here are some of today's best clips:

Summary Section:

Let the 4 ‘friendlys’ be your content creation guide
By Robby Brumberg
PR Daily - November 17, 2017
Make sure every piece you craft is tailored for mobile devices and short attention spans. Remove any potential friction for readers, and hey, lighten up.

3 PR Lessons From the ‘Summer of Hell’ at Penn Station
By Samantha Wood
PR News - November 16, 2017
The infrastructure renewal plan for Penn Station could’ve been a PR nightmare for Amtrak. But transparency and an integrated strategy led to a not-so-hellish “summer of hell.”

Keep Review Transparency Alive: How Business Owners Should Approach Criticism
By Russell Burnett, Founder and Chairman of OnlineImage
Forbes - November 17, 2017
We live in a world where reviews are king. Studies have shown that a staggering 84% of consumers just as likely to trust an online review than a personal recommendation. Bad reviews create good opportunities for business owners.

5 Axes of Convergence that are Transforming the PR Industry | Nasdaq MarketInsite
By Anthony D’Angelo
NASDAQ - November 17, 2017
PRSA’s Anthony D’Angelo discusses five axes of convergence and how they are changing the behavior of PR and communication professionals.

CooperKatz Says 'PR' Best Describes the Industry
By Jack O'Dwyer
O'Dwyer's - November 17, 2017
CooperKatz is committed to the term “PR” as the best descriptor of what its practitioners do, saying that the meaning of the term is evolving.

Can PR pros capitalize on the podcasting craze?
By Seth Greene
PR Daily - November 17, 2017
With digital audio on the upswing, how can PR pros use this media platform to engage listeners and further their goals? Here’s where to start.

What’s the crisis response if you’re off the grid?
By Tim O'Brien
Ragan - November 17, 2017
Maybe you have your PR disaster plan clear in your mind. What, though, if you’re on a surfboard or cruising at 25,000 feet when it all hits the fan? Take these steps to prepare your entire staff.

Havas Posts Flat Q3 Performance
By Kevin McCauley
O'Dwyer's - November 17, 2017
Havas Group reported a 0.2 percent dip in Q3 growth to $620M largely due to a 10.9 percent decline in organic growth in the UK, where Unilever and Pernod Ricard trimmed outlays.

Life as a volunteer Trustee is challenging but PR support is vital
By Rajmeena Aujla
Influence Magazine - Chartered Institute of Public Relations - November 17, 2017
This week is Trustee Week, a celebration of the great and the good who look after our charities.

How to prioritize your PR goals
By Kristin Miller
Ragan - November 17, 2017
Communicators know this is a never-ending job. Here are some tips for how to choose what can wait, what’s an emergency and what isn’t worth the time.

The big problem with the “hustle culture”
By Arik Hanson, Principal of ACH Communications
Communications Conversations - November 17, 2017
There’s been an awful lot of talk about “hustle” in the business world lately. There’s a bigger problem at play with the whole “hustle culture” and it’s one I don’t see too many talking about.

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Happy Friday! Read Your Daily PR Brief! - November 17th, 2017

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