Howdy! Read Your Daily PR Brief! - November 28th, 2017

Nov 28, 2017

Howdy! Here are some of today's best clips:

Summary Section:

Four Ethical Guidelines to Help Communicators Embrace AI
By Megan Harris
Spin Sucks - November 27, 2017
Most consumers want transparency where artificial intelligence is concerned. Communicators embracing AI must adopt ethical guidelines in marketing practices.

Infographic: Why and how to imbue your culture with CSR
By Robby Brumberg
Ragan - November 28, 2017
Companies that nurture an environment driven by empathy and benevolence are much more likely to attract and retain younger workers. You’ll gain favor with consumers, too.

Charity Marketing: Six Explosive Ways To Reach Millennials Through Generosity
By Zain Dhanani, Founder & CEO at Tinsli
Forbes - November 28, 2017
When companies step up and adopt causes that their customers care about, they will be rewarded with significant purchasing power.

Proper RFPs Help Clients to Find Right Agency
By Robert Udowitz
O'Dwyer's - November 28, 2017
We advocate first pre-screening RFP recipient candidates through a request for qualifications (RFQ) as a means to uncover conflicts, true expertise, staffing, and (sometimes) locations. Choosing five to seven RFP recipient-contenders for your business is reasonable.

What to do when you misjudge press attendance
By Sue Heuman
PR Daily - November 28, 2017
Developing news can bring a bevy of hungry journalists to your media event—or send them off chasing another news story. Here’s how to prepare for the unexpected.

15 grand finales for your next presentation
By Brad Phillips, President of Phillips Media Relations
Ragan - November 28, 2017
Sure, a socko-boffo opening for your talk grabs your audience’s attention, but if your final words fail to motivate them to take the desired action, all that sizzle turns to fizzle. Try these tactics.

Content Creation Series: Measure Your Results
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - November 28, 2017
In the fourth installment of the content creation series, it's time to learn how to measure results of your owned and earned media program.

A Quick Guide for Developing Better Communications Strategies
By Jonathan Oldershaw
SHIFT Communications - November 28, 2017
Follow this guide to develop better communications strategies and measure the impact of your communications efforts.

The 40 Influencers You Need To Know In 2018
By Kim Westwood
PR Couture - November 28, 2017
Here are the top 40 influencers you need to know in the fashion, beauty, lifestyle, food and travel industries for 2018, curated by Shopping Links.

Leading PR Crisis Agencies & Managers
By John Goode
Everything PR - November 28, 2017
Heaven knows the world we live in requires very strong crisis PR managers. Here are some of the top PR crisis management agencies in the US and what they each do especially well.

The A to Z of Mindful Presenting – High Impact Public Speaking & Presentation Skills E – Expectations
By Maurice DeCastro
Business 2 Community - November 25, 2017
A presentation, meeting or training course that doesn’t meet your audience’s expectations can be a very disheartening experience. We live in an extremely fast paced and busy world where most of us are overwhelmed with information, opinions and the beliefs of others.

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Howdy! Read Your Daily PR Brief! - November 28th, 2017

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