Daily PR Brief - October 10th, 2016
Good morning. Here are today's top clips -
Marina Maher, Ketchum veteran Diana Vienne joins Havas New York (PR Week - October 7, 2016)
Omnicom's DAS promotes Rob Lorfink to global CFO (PR Week - October 9, 2016)
American Cancer Society pulls together marketing, development units (PR Week - October 9, 2016)
A SaaS Founder’s Guide to PR (Medium - October 6, 2016)
Despite initial concerns, Instagram Stories surging (PR Daily - October 7, 2016)
Should you hire an in-house team or digital agency? (PR Daily - October 10, 2016)
How to get media coverage—and please your client (PR Daily - October 10, 2016)
WE's Alan VanderMolen; Ketchum's Barri Rafferty (The Holmes Report - October 7, 2016)
WeWork Builds Global Communications Team And Rethinks Agency Support (The Holmes Report - October 10, 2016)
Brendon Shank Joins Domus as Vice President, Account Director (Bulldog Reporter - October 10, 2016)
PR PROfiles: Kate Ryan, Diffusion PR (Bulldog Reporter - October 10, 2016)
What Exactly Does Pokémon Go Have to Do with PR? More Than You Might Think (Bulldog Reporter - October 10, 2016)
Pitching Talent and Celebrity Booking With Patrick Lambert (Cision - October 7, 2016)
MHP appoints two new directors to health division (Gorkana - October 10, 2016)
Pete Davies launches B2B PR agency Sugar (Gorkana - October 10, 2016)
Q&A; with Cathay Pacific social media head Dennis Owen: Live video is an opportunity and a risk for airlines (mUmBRELLA Australia - October 10, 2016)
What's the best PR strategy for a school? (Schools Week - October 8, 2016)
Understanding Your Industry as a PR Newbie or Intern (Meltwater Blog - October 7, 2016)
What Your Competitors Can Teach You About Public Relations (TrendKite - October 7, 2016)
The Untold History of the News Release (Infographic) (Ishmael's Corner - The Hoffman Agency - October 10, 2016)
15 Top Questions To Ask During A PR Agency Search (Crenshaw Communications - October 7, 2016)
What Wikipedia can't tell you about old school public relations (The Agency - October 7, 2016)
Summary Section:
Marina Maher, Ketchum veteran Diana Vienne joins Havas New York
By Sean Czarnecki
PR Week - October 7, 2016
Havas New York has hired Diana Vienne, a veteran of Marina Maher Communications, as chief talent officer. She started in the role two weeks ago. Based in the ad agency’s New York headquarters, Vienne is reporting to Laura Maness, president of Havas New York, and CFO Frank Mangano. Vienne is managing the agency’s culture and overseeing its talent acquisition and management functions. Vienne is replacing outgoing MD of talent management Shannon Novak, who left the firm to pursue other interests.
Omnicom's DAS promotes Rob Lorfink to global CFO
By Diana Bradley
PR Week - October 9, 2016
Lorfink will focus on client-and-talent-centric strategies for profitable growth. His responsibilities include the global financial management of DAS and its group of companies. The appointments are the latest in a string of leadership changes at both the Omnicom PR Group and Ketchum. In July, Ketchum senior partner and North America CEO Barri Rafferty took on a wider global remit as worldwide president. Ketchum restructured its senior leadership team in June, replacing its executive committee with a 20-member global leadership council made up of top executives from around the world, reporting to Flaherty.
American Cancer Society pulls together marketing, development units
By Sean Czarnecki
PR Week - October 9, 2016
The American Cancer Society has named Sharon Byers chief development and marketing officer, aligning its integrated marketing team with its development division. Combining the 120-person integrated marketing team with development, creating in effect a unit with more than 300 employees, will help the society tell a "compelling" story, Byers said. The organization employs 6,200 people worldwide.
A SaaS Founder’s Guide to PR
By Jason M. Lemkin
Medium - October 6, 2016
Getting in TechCrunch doesn’t get you funded. But it’s a nice piece of social proof during the diligence process. There are so, so many start-ups. Which one is breaking out? The one with the most PR and media attention may not be the winner. But people will think it is.
Despite initial concerns, Instagram Stories surging
By Clare Lane
PR Daily - October 7, 2016
Want to relate to consumers in an authentic, fluid way? Manea says Stories offer a solution: PR pros, brand managers and social media managers have the chance to offer a look inside of your brand and to make it more human. [It’s a window] into your logo. When consumers identify with your brand's mission, vision and struggles, they embrace you, securing a sense of brand loyalty and visibility.
Should you hire an in-house team or digital agency?
By Kevin Allen
PR Daily - October 10, 2016
Internet Marketing takes a hard stance on the topic in its recent infographic: Marketing agencies make more sense because they: Are more cost effective. Will provide superior quality work, expertise and insights. Are given less leniency than in-house marketing teams, so they will work harder to keep a client. Though these points are true in many instances, they’re fairly presumptive. Cost-effectiveness varies from organization to organization based on requirements. The infographic also doesn’t take into account the relatively high turnover rates that many digital agencies experience.
How to get media coverage—and please your client
By Ed James
PR Daily - October 10, 2016
Look at the project from outside your usual perspective. Are there alternatives you can go after? To whom do you have access, and what additional assets can they bring to your approach? Offer incentives: Give journalists a reason to show up. Outside your usual roll call of journalists, who else might cover the event? Who might benefit the client, and what key introductions can you make? Invite influential people in your industry and potential business partners. Let the client or internal marketing team know what the response has been. If it’s not going well, prepare them. Prepare for the aftermath: Draft an immediate press release to follow the event; include photos, a news release, quotes, video, etc.
WE's Alan VanderMolen; Ketchum's Barri Rafferty
The Holmes Report - October 7, 2016
Arun Sudhaman catches up with WE Communications international president Alan VanderMolen in Hong Kong to talk about the rapid pace of digital marketing evolution in China, following the Holmes Report's Asia-Pacific In2 Innovation Summit. In part two, Ketchum global president Barri Rafferty talks to Aarti Shah about the continuing struggle for gender parity amongst agency leadership ranks, touching on such topics as the VaynerMedia, JWT and Saatchi&Saatchi scandals.
WeWork Builds Global Communications Team And Rethinks Agency Support
By Arun Sudhaman
The Holmes Report - October 10, 2016
Recent appointments include Hillary Klein, who has joined from Edelman as senior director of corporate communications, overseeing North America, Canada and Mexico; Louis Ma as senior Asia-Pacific communications manager; senior corporate communications manager Becky McLean from Joele Frank; and, Padden Murphy from Lyft as director of public policy. Those hires join a team that also features former Uber global public policy head Corey Owens, who has taken on a similar role at WeWork; senior corporate communications director Dominic McMullan, who joined from GE; and, Cappi Williamson, who arrived from Vice to become director of international communications.
Brendon Shank Joins Domus as Vice President, Account Director
Bulldog Reporter - October 10, 2016
In this role, Shank provides innovative, strategic counsel and executes day-to-day duties on various Domus accounts, focusing on public relations, social media and marketing communications strategies. Shank is the chair-elect of the Public Relations Society of America’s Health Academy.
PR PROfiles: Kate Ryan, Diffusion PR
Bulldog Reporter - October 10, 2016
Most misunderstood thing about PR: That it’s all about who you’re “friends” with. Yes, relationships clearly do matter, but I think in this day and age, where turnover at media outlets is high, asking an agency who they know is only a piece of the puzzle. PR is about so much more: sheer creativity, brilliance with story angles, incredible writing… Hanging your PR campaign on “relationships” is a mistake. At the end of the day, it’s about how good the story you come up with. No reporter can resist an incredibly creative, well supported story idea, regardless of if they’re your BFF.
What Exactly Does Pokémon Go Have to Do with PR? More Than You Might Think
By Jeff Dillow, Vice President, Hollywood Public Relations
Bulldog Reporter - October 10, 2016
In PR, we’re seldom called upon as video production experts. But, we do curate content, build story lines, recommend and work with digital partners, and manage social communities. Those responsibilities and relationships make it important for us to be aware and make the best recommendations for clients. Working with clients to find the sweet spot for content, quality, format and distribution channels will only help deliver the results that move campaigns forward.
Pitching Talent and Celebrity Booking With Patrick Lambert
By Hibaaq Abdillahi
Cision - October 7, 2016
Patrick Lambert oversees celebrity, relevant human interest and news bookings as a talent executive for T.D. Jakes, a syndicated daytime program that tackles socially relevant, topical and exclusive stories. Lambert is a new addition to the T.D. Jakes team, but isn’t new to talent booking. He was previously a talent executive for The Preachers, and also FabLife. We’ve got tips from Lambert on how to pitch a celebrity booker and what to avoid.
MHP appoints two new directors to health division
By Emily Andrews
Gorkana - October 10, 2016
MHP Communications has hired Timothy Goodman and Stephanie Snow as directors in its health division. Goodman spent 14 years with major pharma company Pfizer in a variety of headquarters and in-market roles, including speechwriter to the chairman and CEO, assistant director of global policy and corporate affairs director for Pfizer Chile. Snow has also worked for Pfizer in the UK, and globally at British pharma company GSK. Her agency experience includes Hill + Knowlton, Ketchum and, more recently, Munro & Forster, where she was head of the healthcare practice.
Pete Davies launches B2B PR agency Sugar
By Richard O'Donnell
Gorkana - October 10, 2016
Sugar, which is based on King Street in Manchester’s city centre, will provide PR and content marketing support for B2B clients. PR services will include media relations, copywriting and social media management. The agency will also introduce a content studio to create infographics, animation and video for B2B clients. Sugar launches with six clients, including Manchester-based accountants Alexander Knight & Co, law firm Buckworths and specialist property company Inclusion.
Q&A; with Cathay Pacific social media head Dennis Owen: Live video is an opportunity and a risk for airlines
mUmBRELLA Australia - October 10, 2016
In this Q&A with Mumbrella Asia’s editor Robin Hicks at Socialbakers‘ Engage event in Bali, Owen talks about what it takes to handle social media for an airline, integrating crisis communications with social, the opportunity and risk of live video, the value of social media metrics, and the potential of chat bots. "We have a separate tool kit for crisis comms, which is 1-4 in terms of the severity of scenarios and what you do in those situations. When companies have a crisis situation, how you communicate as a brand may end up being more important than what you do and what actually happened. That’s why it’s so important for brands to be prepared around social media."
What's the best PR strategy for a school?
By Elin De Zoete
Schools Week - October 8, 2016
If we take an imagined chain of 15 secondary academies of average size (939 students), that is some 14,000 young people and hundreds of teachers who are acting on behalf of that trust every day. In institutions this big it is inevitable that issues will arise and – as many readers will have experienced – when a media crisis hits, it can quickly throw an organisation into chaos. Bad news stories ducked or handled poorly can have a lasting negative impact on recruitment and retention of students and staff. So here’s some basic advice.
Understanding Your Industry as a PR Newbie or Intern
By Riana Dadlani
Meltwater Blog - October 7, 2016
Know what your brand stands for before you move forward with any communications plan. You want to understand what is important to your brand, and there are a few questions to ask. At the same time you are monitoring your brand, you should be researching competitors. Benchmarking competitors can be approached in more than one way. For instance, you can simply monitor competitor names and take note of significant articles that mention them, but not you. You can also uncover new competitors by looking into articles about your industry, and again, take note of the publications where they are featured and who are the journalists covering them. On social, find out who competitors and their industry influencers are following on all relevant channels.
What Your Competitors Can Teach You About Public Relations
TrendKite - October 7, 2016
If you monitor the mentions of your competitors very carefully, you may find that they are getting earned media in places and from people that you didn’t expect. Perhaps a journalist who didn’t show any interest before is now writing about your industry, or maybe a new publication has been posted online. Knowing where your competitors are is an important part of knowing where you want to be. You know how well different assets and content types perform with your audience on social media, but what about those of your competitors? They may have found a good audience/channel/content type match that you can replicate.
The Untold History of the News Release (Infographic)
Ishmael's Corner - The Hoffman Agency - October 10, 2016
Speaking at the Holmes Report Innovation Summit earlier this year, we pieced together the estimate that companies distributed around 762,000 news releases in 2015. Figuring 30 hours go into writing a news release — sourcing, writing, changing “leading-edge” to “innovative,” etc. — at $200 per hour puts the total spend for news release creation at roughly $4,572,000,000.
15 Top Questions To Ask During A PR Agency Search
By Dorothy Crenshaw
Crenshaw Communications - October 7, 2016
It helps to break down the PR agency search process into key phases and to articulate questions to elicit the best responses. Many organizations may not need a lengthy or very formal document, but it’s essential to convey your goals and needs to all agency teams who may want to play. Remember, you want a talented agency team that can accomplish great things for your brand, not just a group that has perfected the paperwork of RFP responses. The most relevant questions for this phase are client-driven. Read more
What Wikipedia can't tell you about old school public relations
The Agency - October 7, 2016
We sat down with The Agency’s own Arleigh Vasconcellos and her journalist friend Shelley Arnusch, writer and associate editor at Avenue Magazine, for a chat about how public relations and journalism have evolved over the course of their careers. The result: an in-depth look at traditional versus modern communication, and the crucial relationship between PRs and journalists.
###
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.