Hi! Peruse Your Daily PR Brief! - November 30th, 2017

Nov 30, 2017

Hi! Here are some of today's best clips:

Summary Section:

Report: PR pros excluded from content marketing efforts
By Beki Winchel
PR Daily - November 30, 2017
A recent survey revealed that although the approach is increasingly popular at organizations both large and small, public relations practitioners are often left out of the process.

President Trump And The Rise Of A New Public Relations Model
By Mathew Sweezey, Principal of Marketing Insights at Salesforce
Forbes - November 30, 2017
The 2016 election signaled a powerful new propaganda methodology and rewrote the rules of media manipulation.

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily - November 30, 2017
You could help this iconic brand rock the music world if you land this week’s featured position. Plus, check out our latest roundup of job openings.

Why Most PR Pitches Fall Flat (and How to Make Yours Stand Out)
By Steve Strauss
Inc. - November 30, 2017
As a longtime journalist, I get pitched all day, every day. I only say yes rarely. Here's what works.

PR Lessons From Lauer and Keillor
By Curtis Sparrer
O'Dwyer's - November 30, 2017
What would you tell Matt Lauer or Garrison Keillor if you were advising them? Right now the million-dollar question, from a PR standpoint, is this: what’s their next best move?

Will Lauer’s swift firing and his own apology douse the PR firestorm?
By Ted Kitterman
PR Daily - November 30, 2017
PR pros are watching Lauer’s dismissal with interest, analyzing how NBC was handling this latest example of a popular face being revealed as responsible for unsavory misconduct.

Podcast: The PR Industry's Gender Pay Gap [PODCAST]
The Holmes Report - November 30, 2017
Angela Oakes, co-founder and co-president of Global Women in PR, joins the Echo Chamber to talk about her organization's research on the global pay gap for women in PR.

How Big Data, Listening and Storytelling Can Spell Success in an Age of Content Pollution
By Andrew Bowins
PR News - November 29, 2017
Today, as in the past, data and insights are keys that unlock the castle when it comes to content that resonates.

Five Common Mistakes in Tech PR
By Aaron Strout
O'Dwyer's - November 30, 2017
As an experiment, try searching for “PR mistakes” on Google. Rather than finding everyday blunders communications professionals make, a long list of “PR fail” articles fill the page. With an eye toward being helpful, here are five common mistakes in Tech PR.

Tips to beef up your campaigns with visuals
By Wendy Marx
PR Daily - November 30, 2017
People absorb optical information faster and retain it longer than they do text alone. Try these tips and techniques to land your message with your target audiences.

Trend or Mirage: Should PRs respond to HARO queries from corporate blogs?
By Arik Hanson, Principal of ACH Communications
Communications Conversations - November 30, 2017
“Another trend on HARO: queries for corporate blogs. I’m seeing more and more article queries that are actually for posts on company blogs. Sometimes it’s hard to tell there’s a company brand behind the blog too.”

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Hi! Peruse Your Daily PR Brief! - November 30th, 2017

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