Happy Friday! Enjoy Your Daily PR Brief! - December 1st, 2017

Dec 01, 2017

Happy Friday! Here are some of today's best clips:

Summary Section:

15 PR, marketing and journalism pros to follow on Twitter
By Beki Winchel
PR Daily - December 1, 2017
Looking to gain insights from reporters, writers, communicators and social media experts? Check out this list for savvy insights and current trends.

Shell turns to music to communicate with younger generations about clean energy
By Emily Tan
PR Week - December 1, 2017
Shell's latest update to its #makethefuture campaign is a music video featuring five global music artists, each representing a clean energy initiative.

Employer Branding: An Insider's View for PR Pros
By Andy Getsey
O'Dwyer's - December 1, 2017
According to LinkedIn’s 2017 Global Trends Report, 80 percent of business leaders believe that employer brand has a significant impact on their ability to successfully recruit top talent.

Walmart seeks distance from T-shirt threatening journalists
By Ted Kitterman
PR Daily - December 1, 2017
A vendor’s malicious graphic tee ended up on the chain’s website. A journalist advocacy group protested, and it was quickly pulled. For some, the error is inexcusable, the damage irreparable.

5 ways social media has reshaped the PR industry
By Jessica Lawlor
Ragan - December 1, 2017
If you are a PR pro, you spend a lot of time on social media. Here are some ways the PR industry has changed to reflect the new normal—and ideas for how you can best reallocate your resources.

INFLUENCE - Brand values are poor alternative to an engaging brand purpose
By Ewen Haldane
Influence Magazine - Chartered Institute of Public Relations - December 1, 2017
As anyone who has attended a brand values workshop knows well, with a few notable exceptions, the vast majority of values that end up decorating staircases or reception walls are either meaningless or pointless.

5 Ideas to Create Holiday PR Buzz
By Michelle Garrett
Meltwater Blog - November 30, 2017
Getting deeper into the holidays, we in public relations may be in the midst of securing related coverage and create holiday PR buzz for our clients. Here's are actionable steps to success.

Looking Back Leads to APR Future
By Meg Handlin
Public Relations Society of America - December 1, 2017
For me, the pursuit of Accreditation shifted from a someday achievement to an educational priority when a vice president client, responsible for all marketing and public relations, asked me: “Do you agree that marketing is basically advertising and public relations is creating a buzz?”

5 Business Promotion Best Practices for Social Media Success in 2018
By Simon Morris
SHIFT Communications - December 1, 2017
Here, we will discuss the top 5 social media best practices for the marketer to keep up with this moment and find your results online.

Survey: Assessing the long-term damage of PR crises
By Robby Brumberg
PR Daily - December 1, 2017
How a company responds to a firestorm can have a profound, enduring impact on its reputation and brand perception, but time and consumers’ wallets are the great equalizers.

Public Relations RFP Issued By El Paso, Texas
By John Aldo
Everything PR - November 30, 2017
It is the intention of the City of El Paso to enter into a contract with an agency to provide communication, marketing and branding services.

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Happy Friday! Enjoy Your Daily PR Brief! - December 1st, 2017

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