Howdy! Behold Your Daily PR Brief! - December 5th, 2017

Dec 05, 2017

Howdy! Here are some of today's best clips:

Summary Section:

Top 5 avoidable PR goofs of 2017
By Lisa Goldsberry
Axia Public Relations - December 4, 2017
It seems some companies never learn. They continue to create situations that become public relations disasters. Check out these 2017 PR goofs that could've been avoided.

72% of Senior PR Pros Say They Have Good Data Only ‘Sometimes’
By Steve Goldstein
PR News - December 5, 2017
There is profound uncertainty about the uses of data and of the value of the communications data that communicators share with senior leaders, according to a recent survey of communicators at the director level and, separately, at the VP level and above.

Adapt Or Die -- Businesses Must Embrace Change To Remain Relevant
By Sam Page, Senior Marketing Manager for HiBoost
Forbes - December 1, 2017
Technology is changing at a faster and faster pace, so be prepared to keep up or get left behind.

When is it better to take the loss rather than respond?
By Brad Phillips, President of Phillips Media Relations
PR Daily - December 5, 2017
Not every request for an interview should be answered. How do you know when the ‘five-yard loss’ is preferable to the possible backlash from your response efforts?

Gauging and proving the ‘strategic impact’ of social media
By William Comcowich
Ragan - December 5, 2017
Demonstrating a positive ROI is just part of the battle. Savvy marketers should explore other ways to demonstrate the value of engaging on digital platforms.

If Variety Is The Spice Of Life, Why Is PR Lagging On Diversity?
By Andrew Soar
The Holmes Report - December 5, 2017
We should start by scrapping degree-only roles and examine what can be done with entry level pay industry-wide.

8 tips to help PR pros write better quotes
By Julia Sahin
Muck Rack Daily - December 5, 2017
Through experience, feedback and education, I've collected helpful tidbits to create quoteworthy statements and help get through the occasional struggle. I hope they're a good reference for you too (consider it a PR gift this holiday season).

10 Types of Content That Drive Demand & Boost Engagement
By Seth Gilpin
Cision - December 5, 2017
Here are ten types of content that you're already creating that are absolutely ripe for content distribution via press release.

How to Make Your Top Executives Your Biggest PR Assets
By Meltwater
Meltwater Blog - December 5, 2017
It’s every PR pro’s dream to have a bona fide influencer in-house and spend their time deflecting press requests, instead of pitching endlessly for them.

12 Days of Christmas: Two PR Books You Must Read in 2018
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - December 5, 2017
On the second day of Christmas, Spin Sucks gave to you two PR books and one habit to change in 2018.

The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Daily PR Brief

Howdy! Behold Your Daily PR Brief! - December 5th, 2017

Discussion about this post