Hello! Enjoy Today's Daily PR Brief! - December 6th, 2017
Hello! Here are some of today's best clips:
2017 PR People Award Winners Announced by PR News (PR News - December 5, 2017)
Holiday puns every communicator should avoid (PR Daily - December 6, 2017)
12 Days of Christmas: Three PR Trends for You to Keep Up On (Spin Sucks - December 6, 2017)
Updated: Public Relations Requests for Proposal - RFP (Everything PR - December 4, 2017)
How to boost the reach of your press release with SEO tools (PR Daily - December 6, 2017)
Why writers will always be at the heart of great messaging (Ragan - December 6, 2017)
How PR Crises Impact Brand Reputation (Institute for Public Relations - December 5, 2017)
Why Facebook Should look Back to the Future (Influence Magazine - Chartered Institute of Public Relations - December 6, 2017)
A Quick Guide to Find Creative Experts to Help Expand Agency Capabilities (PR Couture - December 5, 2017)
8 PR Pitching Ideas for the Holidays (Business 2 Community - December 5, 2017)
We Must Not Break the Backbone of Public Relations (CommPro - December 6, 2017)
How to Spearhead The Convergence of PR And Marketing (Cision - December 6, 2017)
Summary Section:
2017 PR People Award Winners Announced by PR News
By Jerry Ascierto
PR News - December 5, 2017
An all-star lineup of communicators who routinely go above and beyond the call of duty were honored at the 2017 PR People Awards Luncheon, held Dec. 5 at the historic National Press Club in Washington, D.C.
Holiday puns every communicator should avoid
By Laura Hale Brockway
PR Daily - December 6, 2017
Don’t wear out the season with grating word play. Here are some tragic missteps to avoid when writing about the holidays this year—heck, any year.
12 Days of Christmas: Three PR Trends for You to Keep Up On
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - December 6, 2017
On the third day of Christmas, Spin Sucks gave to you three PR trends, two PR books, and one habit to change in 2018. Read on for the PR trends for 2018.
Updated: Public Relations Requests for Proposal - RFP
By Richard D. Pace
Everything PR - December 4, 2017
For companies looking for help with their public relations, we want to make it easier for you to find the perfect fit. We happily provide this service as part of our ongoing public relations news updates.
How to boost the reach of your press release with SEO tools
By Peter Mathewson
PR Daily - December 6, 2017
Whether announcing a new initiative or responding to a crisis, getting your press release covered means making it visible. Use these SEO tricks to get your message out there.
Why writers will always be at the heart of great messaging
By Robby Brumberg
Ragan - December 6, 2017
Let the world ‘pivot to video.’ Communication will always have a place for the written word, and for those who do it well.
How PR Crises Impact Brand Reputation
By Jenna Seter
Institute for Public Relations - December 5, 2017
According to a new study from Clutch.co, how companies immediately respond to PR crises has a lasting impact on their brand reputation.
Why Facebook Should look Back to the Future
By Tessa Curtis, Principal & Director, Tessa Curtis Associates
Influence Magazine - Chartered Institute of Public Relations - December 6, 2017
Facebook argues it doesn’t produce news, so rules and responsibilities on news publishers don’t apply. Increasingly, this feels like it misses the point.
A Quick Guide to Find Creative Experts to Help Expand Agency Capabilities
By Alex Perry
PR Couture - December 5, 2017
Hiring creative experts from a related industry, whether they be commissioned or collaborative, open up the breadth of what an agency can provide.
8 PR Pitching Ideas for the Holidays
By William Comcowich
Business 2 Community - December 5, 2017
December is an ideal time for sending PR pitches and winning earned media mentions. With additional seasonal advertising, both print and online publications must fill more space and publish more stories during the holidays.
We Must Not Break the Backbone of Public Relations
By Susan Matthews Apgood, President & CEO, News Generation
CommPro - December 6, 2017
When creating your communication plan, you’re likely thinking about how to incorporate media coverage into your strategy.
How to Spearhead The Convergence of PR And Marketing
By Seth Gilpin
Cision - December 6, 2017
PR has evolved to become more marketing-centric, but content silos and measurement have remained stagnant. Read on to learn how PR and marketing professionals can better blend the lines to drive better outcomes.
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