Greetings! Peruse Today's Daily PR Brief! - December 7th, 2017

Dec 07, 2017

Hi! Here are some of today's best clips:

Summary Section:

11 Social Media Trends to Watch Out For in 2018
By Natalie Petersen
Meltwater Blog - December 7, 2017
2018 is right around the corner; are you ready for the upcoming social media trends? Experiment with some of these trends for a winning new year.

PR Professional Development: Four Things to Consider in 2018
By Corina Manea
Spin Sucks - December 6, 2017
If you’ve been reading Spin Sucks for some time, you know we are big in PR professional development. From books to online courses, we cover everything.

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily - December 6, 2017
Get out your digital thumbtacks and start pinning up your holiday wish lists with this week’s featured position. Plus, check out our latest roundup of job openings.

Trust: The PR Theme Of 2018
By Beth Monaghan - Co-founder and CEO, InkHouse
Forbes - December 7, 2017
The PR theme of 2018 will be informed by the tumult of 2017, the year we unearthed all the dirt and eroded all the trust.

Marketers to Take $300B Hit from 'Plain Packaging' Laws
By Steve Barnes
O'Dwyer's - December 7, 2017
The move to plain packaging, the report says, would limit the effectiveness of brands as marketing tools, and make it far more difficult for companies to differentiate their products. In addition to hurting the bottom line of the companies themselves, it would also have a strong effect on the advertising and PR industries that aid in the creation and implementation of brand strategies.

What’s the crisis response if you’re off the grid?
By Tim O’Brien
PR Daily - December 7, 2017
Maybe you have your PR disaster plan clear in your mind. What, though, if you’re on a surfboard or cruising at 25,000 feet when it all hits the fan? Take these steps to prepare your entire staff.

6 Simple Ways to Create Better PR Pitches
By Kayla Matthews
Cision - December 7, 2017
Brands can improve their PR pitching with a variety of tools and changes in approach. Learn about six simple ways to improve your pitch.

Does Public Relations have Imposter Syndrome?
By Emma Duke - Head of Communications, Oxford Education at Oxford University Press
Influence Magazine - Chartered Institute of Public Relations - December 7, 2017
From Neil Gaiman, who says he used to have elaborate fantasies of someone knocking on his door to make him stop writing and get a real job, to Jodie Foster thinking she’d be forced to give back her Oscar; it turns out that feeling like an imposter when things are going well for you is pretty common.

PR News Rescinds Kirt Webster's Publicist of the Year Award
By Sterling Whitaker
Taste of Country - December 7, 2017
Kirt Webster's win for Publicist of the Year award has been reversed in light of explosive allegations of sexual assault and harassment.

12 Days of Christmas: Four Gifts for PR Pros in Your Life
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - December 7, 2017
On the fourth day of Christmas, Spin Sucks gave to you four PR pro gifts, three PR trends, two PR books, and one habit to change in 2018.

What to monitor on social media in 2018
By Matthew Royse
PR Daily - December 7, 2017
With the new year approaching, marketers are forecasting their upcoming efforts and making plans. See this infographic on what changes are coming to social media in 2018.

The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

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Greetings! Peruse Today's Daily PR Brief! - December 7th, 2017

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