Hello! Read Your Daily PR Brief! - December 12th, 2017
Hello! Here are some of today's best clips:
Catching The Wave: 10 Marketing Communications Goals For 2018 (Forbes - December 11, 2017)
Is incorporating user data into PR messaging ‘creepy’? (PR Daily - December 12, 2017)
How PR pros can vanquish 3 common internal foes (Ragan - December 11, 2017)
Creativity In PR 2017: The Rise Of The Creative Director (The Holmes Report - December 11, 2017)
Passion, Creativity Lead the Way for Agency PR Pros of the Year Hardin and Madden (PR News - December 11, 2017)
A Useful PR Reminder for These Uncertain Times (PR News - December 11, 2017)
How to Harness the Power of HARO For More Earned Media (Cision - December 12, 2017)
5 ways pitching the media is like a first date (PR Daily - December 12, 2017)
12 Days of Christmas: Six PR Professional Development Opps (Spin Sucks - December 12, 2017)
Survey: Awesome! Maybe Not. Millennial PR Employees Value Camaraderie Above Strong Leadership and Stable Clients (PRWeb - December 12, 2017)
3 Ways Netflix’s ‘Prince’ Tweet Dampened the Christmas Spirit (PR News - December 12, 2017)
Summary Section:
Catching The Wave: 10 Marketing Communications Goals For 2018
By Joseph Grano, President of Next-Mark
Forbes - December 11, 2017
As we weigh what we did right and what we could have done better, learning from missteps and owning them, we can work to rebuild or strengthen a foundation for sustainable success.
Is incorporating user data into PR messaging ‘creepy’?
By Ted Kitterman
PR Daily - December 12, 2017
Netflix and Spotify have drawn on customers’ statistics to tell resonant stories. Not everyone is along for the ride, as some see the tracking of consumer habits to be intrusive, at the very least.
How PR pros can vanquish 3 common internal foes
By Michael MacMillan
Ragan - December 11, 2017
Key figures within an organization—or the culture itself—can present obstacles for even the most intrepid public relations pro. Despair not, valiant warrior; sally forth, using these weapons.
Creativity In PR 2017: The Rise Of The Creative Director
By Arun Sudhaman
The Holmes Report - December 11, 2017
The sixth edition of the Creativity In PR study finds compelling evidence that creative directors are now calling the shots at PR firms.
Passion, Creativity Lead the Way for Agency PR Pros of the Year Hardin and Madden
By Chris Seymour
PR News - December 11, 2017
Kate Hardin has a passion for working with corporate healthcare clients and has turned that passion into a highly profitable group within the corporate communications practice at Ruder Finn. And, At Burson-Marsteller, Jane Madden holds a unique position offering clients strategic counsel and acting as an internal expert on CR and sustainability, allowing her to direct new business initiatives.
A Useful PR Reminder for These Uncertain Times
By Jerry Ascierto
PR News - December 11, 2017
What’s the proper protocol for brands when an event like today’s attempted terrorist attack in New York City occurs? Should a brand go silent or is it best to send out thoughts and prayers in a show of solidarity?
How to Harness the Power of HARO For More Earned Media
By Penny Sansevieri
Cision - December 12, 2017
Following the practices outlined in this article, you’ll learn how to better respond to media queries, and in turn, see an uptick in your earned media.
5 ways pitching the media is like a first date
By Beki Winchel
PR Daily - December 12, 2017
Just as certain behaviors can make a dinner or potentially romantic encounter sour, these pitching missteps can put you in a reporter’s doghouse.
12 Days of Christmas: Six PR Professional Development Opps
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - December 12, 2017
On the 6h day of Christmas, Spin Sucks gave to you 6 PR professional development opps, 5 productivity tools, 4 PR pro gifts...read on to see the others.
Survey: Awesome! Maybe Not. Millennial PR Employees Value Camaraderie Above Strong Leadership and Stable Clients
PRWeb - December 12, 2017
In a potentially ominous sign for the PR industry, 62 percent of millennials working in PR say they value a team agency model, sense of camaraderie and open communication above strong leadership and stable clients.
3 Ways Netflix’s ‘Prince’ Tweet Dampened the Christmas Spirit
By Sophie Maerowitz
PR News - December 12, 2017
When it comes to holiday tweets, should brands play naughty or nice? Netflix's snarky tweet, calling out fans of its program "A Christmas Prince," begged the question on Dec. 11.
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