Daily PR Brief - October 11th, 2016
Good morning. Here are today's top clips -
7 Ways To Connect With Journalists and Amp Up Your PR (Inc. - October 6, 2016)
Eight Ways Clients And Agencies Can Strengthen A New Partnership (Forbes - October 11, 2016)
Keeping Your Communications Strategy on Track (O'Dwyer's - October 11, 2016)
Italy's Mailander Joins PROI (O'Dwyer's - October 11, 2016)
Don’t panic: 3 ways to prepare for a crisis (PR Daily - October 11, 2016)
New York Women in Communications Announces 2016 WiCi Awards Honorees (Bulldog Reporter - October 11, 2016)
Canagan Appoints London-Based PR Agency PHA Media (Bulldog Reporter - October 11, 2016)
Client Service Perspectives: How To Build A Strong Team (Bulldog Reporter - October 11, 2016)
How Mentors Shape the Future for Millennial Employees (Institute for Public Relations - October 10, 2016)
Demystifying PR deliverables (Muck Rack Daily - October 10, 2016)
TASTE announces new leadership team (Gorkana - October 11, 2016)
PR Tips: Leveraging AI and the IOT (Meltwater Blog - October 11, 2016)
Press Releases Don't Work (Shift Communications - October 11, 2016)
#SocialPR Spotlight: Mercy Chikowore (Shonali Burke Consulting - October 10, 2016)
Which social data do you trust? (Communications Conversations by Arik Hanson - October 11, 2016)
5 Things to Do Before Issuing an RFP: Advice From a Former Nonprofit Leader (Philanthropy News Digest - October 10, 2016)
Eight tips on working with influencers from Andrew Bloch, founder of Frank PR (PRmoment - October 10, 2016)
Pay Forecasts for Brand and Agency Positions (MarketingProfs - October 11, 2016)
Summary Section:
7 Ways To Connect With Journalists and Amp Up Your PR
By Neil Patel, co-founder of Crazy Egg, Hello Bar, and KISSmetrics
Inc. - October 6, 2016
Journalists want to write stories about people who are making a difference in the world, not just those selling a product or service. If you can make your pitch less promotional and more personal, you'll be starting off on a good foot in the newsroom. With all of the press releases journalists get in their inboxes every day, you need to set yourself apart. A key way to do that is to share real stories about how your business is changing lives or making your community better. Journalists have to be very careful about the businesses they write about because they can't be seen as favoring their sources. So you'll have to become an expert at gathering great anecdotes that communicate value and difference.
Eight Ways Clients And Agencies Can Strengthen A New Partnership
By Forbes Agency Council
Forbes - October 11, 2016
Below, eight Forbes Agency Council members share the most important things new clients can do to build strong partnerships with a new agency. "It is important that an agency understands what a client considers a “success” for their relationship. While clients may think this is obvious since they live with it every day, oftentimes the agency may not totally understand what the key performance indicators are and what the expectation of the client is. Take time to outline what a successful partnership looks like and how it’ll be determined." - Andrew Howlett, Rain
Keeping Your Communications Strategy on Track
By Chowning Johnson
O'Dwyer's - October 11, 2016
Even though it’s risky to base your marketing and communications strategy on transitory thoughts and ideas, it’s easy to see how companies can inadvertently go down this path. We’ve all been to conferences or sat in meetings where we hear the latest buzzwords and get swept up in the excitement, feeling compelled to participate, even if it’s not in our best interests. A company is more likely to slip into a water cooler mentality when employees aren’t aware of or invested in the company’s current positioning. Therefore, marketing and communication teams should make sure they don’t operate in silos, and instead reach out to stakeholders to foster alignment.
Italy's Mailander Joins PROI
By Jon Gingerich
O'Dwyer's - October 11, 2016
The agency in a statement said it joined the global partnership of independent PR firms to collaborate with independent agencies in other countries and to support clients entering the international market. The addition of Mailander brings PROI’s Europe, Middle East and Africa Region roster to a total of 33 agencies.
Don’t panic: 3 ways to prepare for a crisis
By Brian Pittman
PR Daily - October 11, 2016
“In the interest of accuracy, there’s often a temptation to wait until making any public statement during a crisis,” says Lorna Bush, senior vice president at Fineman PR, “but silence can be perceived as a lack of concern. Missing that first media cycle can mean all the difference in how your company is positioned by the press during the critical initial hours of a crisis.” She recommends prioritizing an initial holding statement to be issued at the first indication of a crisis. Bush recommends monitoring social media continually before crises ever arise. She also suggests starting a text group to alert multiple parties to major developments in the initial hours of a crisis.
New York Women in Communications Announces 2016 WiCi Awards Honorees
Bulldog Reporter - October 11, 2016
WiCi Award winners are women who represent the next generation of communications leaders; have made significant contributions to her company and industry; are admired by peers and employees; embody the values of New York Women in Communications; and who are actively involved in the communications industry. 2016 WiCi Awards Honorees include: Sarah Personette: Head of Global Business Marketing, Facebook; Erin Quintana: EVP Client Managing Partner, J3 UM; Lauren Wesley Wilson: President, ColorComm
Canagan Appoints London-Based PR Agency PHA Media
Bulldog Reporter - October 11, 2016
PHA has been tasked with raising awareness of the brand’s products, core values and success to date. The six-month campaign will focus on educating the general public and media on the value of providing pets with a balanced and nutritious diet, as well as profiling the business and founder Eddie Milbourne.
Client Service Perspectives: How To Build A Strong Team
By Courtney Lukitsch, Founder and Principal, Gotham PR
Bulldog Reporter - October 11, 2016
The idea of agility in our digitally-driven, always-on workplace assumes paramount importance and is explored in a bestselling book, Emotional Agility, written by expert Susan David who effectively posits that internal behaviors manifest in the workplace, holding huge sway and impact within a team. David identifies four main tenets to assist individual and group dynamics, offering a veritable compass for strategic planning and team building as we head into the 2017 business year: Showing up to face challenges as a team, rather than ignoring problems upfront. Stepping out to detach from group-think or negative thoughts, to envision a chess board of new possibilities and outcomes. Walking your way to showcase core values to move the group forward, rather than relegating ideas to abstractions. Moving on to motivate the team to make a difference individually and collectively—finding a balance between challenge and solution.
How Mentors Shape the Future for Millennial Employees
By Marlene Neill
Institute for Public Relations - October 10, 2016
n a new study titled “How Millennials View Ethics in Public Relations Practice,” Nancy Weaver and I have been exploring the availability of mentors for Millennials, both inside and outside of the workplace. Our current study involves an online survey with 236 Millennial public relations practitioners who are members of PRSA. While our study is still in progress, more than 80% of survey respondents have indicated they do have a mentor with whom they can discuss ethical concerns and almost 75% agree to strongly agree that they would be comfortable discussing ethical concerns with a mentor outside of their organization.
Demystifying PR deliverables
By Heather Baker, Founder and CEO of TopLine Comms
Muck Rack Daily - October 10, 2016
With so much emphasis being placed on actually making news, there’s sometimes a tendency to forget about responding to it. This is equally important, not to mention beneficial, to your brand’s reputation. Letters to publications or comments on blogs are both greats ways to show people that you’re at the heart of industry issues. A well written, thought provoking and prompt response always has an above average chance of being published. Being quick off the mark with your response means you have a chance of steering the debate. It also exposes your business to anyone who reads the article in future. Win/win.
TASTE announces new leadership team
By Richard O'Donnell
Gorkana - October 11, 2016
London-based food and drink comms agency TASTE has restructured its leadership team with the appointments of Bite’s Ricky Davison, Spider PR’s Charlotte Joseph and We Are Social’s Louise Stapley, as well as the promotion of Carolanne Bamford.
PR Tips: Leveraging AI and the IOT
By Meltwater
Meltwater Blog - October 11, 2016
The biggest hurdle PR will face in the coming tech boom will be digital fluency. Your team will need to partner with great developers and designers to make sure you are designing programs and products agilely for current consumer wants and needs, not for last year’s hot tech. In the near future, being able to utilize bots, programming, machine learning, and AI to improve SEO for voice search, visual stickiness, and conversational neural networks will be key to getting your clients seen. You’ll need a no-boundaries approach to PR that allows your news to be triggered by location, event, proximity, voice, gathering place, and product launch.
Press Releases Don't Work
By Christopher S. Penn
Shift Communications - October 11, 2016
SHIFT Communications delved into the raw Google News database of millions of news stories per year to extract just press releases. What we found amazed (but didn’t surprise) us: SHIFT extracted a random sample of 1,052 releases from 2016 and scanned them for key content metrics. Out of these releases: The median number of clicks: 0; The median number of social media shares: 2; The median number of inbound links to releases: 1; he median MozTrust score (how trusted a URL is, 0-10 scale): 0; The median MozRank score (how well ranked a URL is, 0-10 scale): 0. Because Google devalued press release distribution sites a few years ago, press releases are untrusted and therefore don’t pass along any SEO authority. $200 to $1,200 is a lot of money to spend on a piece of content that gets shared by us, doesn’t engage the audience, and offers no SEO value. For the same $200, you could hire a blogger or two to create original, unique content on your website or owned social media properties and receive more benefit.
#SocialPR Spotlight: Mercy Chikowore
By Shonali Burke
Shonali Burke Consulting - October 10, 2016
The #SocialPR Spotlight features Mercy Chikowore, Communications Manager for Washington Area Women’s Foundation and Executive Director for ColorComm. "As a global citizen and communicator, Social PR is the bridge that gets a message across to multiple audiences at one time. That message creates ripple effects of change and ultimately (and hopefully) makes the world better."
Which social data do you trust?
By Arik Hanson
Communications Conversations by Arik Hanson - October 11, 2016
We have three different sources of data–and no one to tell us what’s right and what’s not. Add to that the fact that social platforms are either exaggerating or wildly inflating metrics like video views, and you have marketing and PR directors everywhere asking one big question: Who, or what data, do I trust? Here’s my thinking on the topic: (Usually) Default to Google Analytics. Most people know how to use it. It’s probably the most accurate. I’d try to stay away from third-party platforms where you can’t necessarily see under the hood, and rely on the platform millions of people use each day. Be careful to manage expectations with social metrics. Here’s a simple rule I try to use: If it feels too good to be true, it probably is.
5 Things to Do Before Issuing an RFP: Advice From a Former Nonprofit Leader
By Lexie McGuire
Philanthropy News Digest - October 10, 2016
Before you spend valuable time adding painstaking detail to your RFP, remember that you want to leave room for good ideas not necessarily your own to flourish. Then go find a partner who is willing to ask challenging questions and can help shape, not simply implement, your vision. Trying to estimate what your project "should" cost is time well-spent. Unless you have carte blanche from your board and bottomless funds, establishing realistic budget expectations for a project is essential. And once those expectations have been established, you need to share them with potential partners. Because you're investing valuable time and money, you want to do it right the first time, and cutting corners almost always will come back to haunt you. So do yourself a favor and avoid a lot of panic, stress, and regret by establishing a realistic timeline that includes a cushion for unforeseen contingencies. Lastly, before you issue an RFP, consider whether you really need to. There's increasing resistance out there to the RFP process from agencies and social change organizations alike who recognize it may not be the most efficient or effective way of identifying a partner.
Eight tips on working with influencers from Andrew Bloch, founder of Frank PR
By Andrew Bloch, Founder, Frank PR
PRmoment - October 10, 2016
One of the big advantages of working with influencers is that it is relatively straight forward to measure the effectiveness of campaigns. Effectiveness can be measured via a whole host of metrics including reach, engagement and, providing the right metrics are put in place, direct link to sales. There are five key ways, you can measure the effectiveness of an influencer campaign: Total Investment. Reach and Ratio. Sentiment. Brand Effect. New Sales.
Pay Forecasts for Brand and Agency Positions
By Ayaz Nanji
MarketingProfs - October 11, 2016
The average starting salary for marketing and advertising jobs is expected to increase 3.6% in 2017, according to recent research from The Creative Group. The Creative Group 2017 Salary Guide was based on data from North American staffing and recruiting professionals who make thousands of full-time, temporary, and project placements each year. The researchers determined projected 2017 average salary ranges for positions in the United States based on starting pay only; bonuses, incentives, and other forms of compensation were not taken into account.
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