Hi! Check Out Your Daily PR Brief! - January 17, 2018
Hi! Here are some of today's best PR industry news clips:
10 Simple Ways to Greatly Improve Your PR Measurement this Year (Business 2 Community - January 17, 2018)
4 ways pro bono work benefits your career (PR Daily - January 17, 2018)
How Your Brand Can Strengthen Its Relationship With Future Generations (Forbes - January 17, 2018)
Is Cry for PR Diversity Different This Time? (O'Dwyer's - January 17, 2018)
66 percent of consumers prefer a strong stand on political and social issues (PR Daily - January 17, 2018)
How your PR agency should prepare to win your next client (Ragan - January 17, 2018)
What Editors and Writers Want from PR Pitches in 2018 (Cision - January 17, 2018)
14 ways to save money with a PR firm (Axia Public Relations - January 17, 2018)
7 ways HubSpot makes blogging easier to manage (Axia Public Relations - January 17, 2018)
Four Fresh Looks at Four Old PR Tools (Weaving Influence - January 17, 2018)
Summary Section:
10 Simple Ways to Greatly Improve Your PR Measurement this Year
By William Comcowich
Business 2 Community - January 17, 2018
PR measurement experts offer these recommendations to overcome PR measurement challenges in 2018 and gain its full benefits.
4 ways pro bono work benefits your career
By Tim O’Brien
PR Daily - January 17, 2018
While using your PR skills can feel like working for free, there are compelling business reasons for offering you services without a big payday in mind.
How Your Brand Can Strengthen Its Relationship With Future Generations
By Greg Kihlstrom, Founder & CEO at Carousel30
Forbes - January 17, 2018
Brands that listen to their customers and form a natural dialogue will be the most successful in an agile world.
Is Cry for PR Diversity Different This Time?
By Rick Gould
O'Dwyer's - January 17, 2018
The latest groundswell for diversity throughout marketing sectors — including the PR industry — feels different this time. PR leaders are moving beyond cocktail-party compliant conversation regarding diversity and looking to take action.
66 percent of consumers prefer a strong stand on political and social issues
By Beki Winchel
PR Daily - January 17, 2018
There are risks when you take a stand on a hot-button topic, but a recent Sprout Social report revealed that potentially offending customers is outweighed by benefits.
How your PR agency should prepare to win your next client
By Marijane Funess
Ragan - January 17, 2018
January means a fresh start, and many companies are seeking a new partner. You can be ready for the wooing phase year-round, though, by anticipating needs and keying on these attributes.
What Editors and Writers Want from PR Pitches in 2018
By Shane Schick
Cision - January 17, 2018
Is your pitch missing the mark? Find out what journalists really want from PR pitches.
14 ways to save money with a PR firm
Axia Public Relations - January 17, 2018
Every company wants to save money. However, no company ever grew from cutting its public relations efforts. There are smarter ways to save. Here are some insider ideas and expert insights from the PR pros.
7 ways HubSpot makes blogging easier to manage
By Marjorie Comer
Axia Public Relations - January 17, 2018
See how Hubspot can help your company and their blogging efforts.
Four Fresh Looks at Four Old PR Tools
By Whitney Heins
Weaving Influence - January 17, 2018
Instead of advising you hop on the latest public relations bandwagon, I wanted to share a fresh look at four traditional public relations tools.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.