Howdy! Please Enjoy Your Daily PR Brief! - January 18, 2018

Jan 18, 2018

Hi! Here are some of today's best PR industry news clips:

Summary Section:

How can you rebuild a sullied reputation?
By Ray Hennessey
PR Daily - January 18, 2018
There’s no quick fix to restoring a damaged public image. If you want to regain consumer trust, you had better be prepared for long hours and slow gains.

Four Ways To Minimize Age-Shaming Yourself In The World Of PR
By Jennifer Wentzo, Founder and President at coded{PR}
Forbes - January 18, 2018
If our young entrepreneurs can own their ages themselves, then brands and companies will start and continue to listen to their worth.

How to Lose a Reporter (or His or Her Attention) in 10 Seconds
By Caroline Curran
Business 2 Community - January 18, 2018
Here are some surefire ways to make sure your email ends up in the recycle bin. In other words, here are some things to avoid.

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily - January 18, 2018
Are the phrases you utter during job interviews driving interviewers crazy? Find out, and then check out our weekly roundup of job openings.

4 (More) Tips to Help You Ace Your PR Writing Test
By Steve Goldstein, Editorial Director, PR News
PR News - January 18, 2018
A few years back, Andrew Hindes wrote a terrific article for PR News in which he lists five tips for acing a writing test. Here are four more to keep in your back pocket.

You're Overthinking Your Communication Strategy. Start With Two Words: 'Help First'
By Bill Sheridan, Chief Communications Officer, Maryland Association of CPAs
Forbes - January 18, 2018
Helping others is what matters, not whether or not its value can be measured.

7 characteristics of brilliant copywriting
By Amy Young
PR Daily - January 18, 2018
How can you separate good writing from the bad? You might know it when you see it, but here are some attributes that signal whether your efforts are on the right track—or doomed.

How to Create a Content Strategy That Enhances Your Earned Media Efforts
By Annemaria Nicholson
Cision - January 18, 2018
Much of a content marketing strategy revolves around creating content for your blog, but you can highlight success by including earned media.

Making Media Relations Connections
By Caela Shay
SHIFT Communications - January 18, 2018
it is critical for PR people to establish relationships with journalists to help show we are a resource via our clients. Here are some ways you can build great media relations with relevant press.

5 Social Media Trends Poised to Become The New Normal for Brands in 2018
By S. Angelique Mingo
PR Couture - January 15, 2018
Social media is the addiction that allows us to connect...lay the early groundwork for 2018 with these five social marketing trends.

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Howdy! Please Enjoy Your Daily PR Brief! - January 18, 2018

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