Daily PR Brief - October 12th, 2016
Good morning. Here are today's top clips -
Thought Leadership Boundaries: How Much Should You Give Away? (Forbes - October 11, 2016)
How to Manage Client Expectations, Timelines and Future Goals (Adweek - October 12, 2016)
USAA to consolidate marketing and communications with Publicis Groupe (The Drum - October 11, 2016)
Brunswick names Edelman veteran Christopher Hannegan to lead employee engagement (PR Week - October 12, 2016)
Crosby Calls Friedman Senior VP (O'Dwyer's - October 12, 2016)
Brunswick's Jensen to Head Citadel Communications (O'Dwyer's - October 12, 2016)
FL Airport Seeks PR Pitches (O'Dwyer's - October 11, 2016)
How entrepreneurs should craft a communications strategy (PR Daily - October 12, 2016)
Infographic: Are your social media efforts profitable? (Ragan - October 12, 2016)
Edelman Hires Former McCann Adman Sachin Talwalkar As Regional ECD (The Holmes Report - October 12, 2016)
Microsoft Adds Communications Head For Asia-Pacific (The Holmes Report - October 11, 2016)
TRACCS Acquires Minority Stake In Moroccan Agency L'Allure PR (The Holmes Report - October 11, 2016)
Whom You Pitch to Is More Important Than What You Pitch (PR News - October 11, 2016)
4 Ways the Latest Google Analytics Update Speeds Up Reporting (PR News - October 11, 2016)
The O’Hara Project Announces Annual Search for Pro Bono Client (Bulldog Reporter - October 12, 2016)
PR Council Announces 2017 Board of Directors; Edelman’s Global COO Matthew Harrington Elected as Chair (Bulldog Reporter - October 12, 2016)
Gould+Partners Names Sally Tilleray Senior Advisor, London/UK (Bulldog Reporter - October 12, 2016)
Valeo Names Bianchi Public Relations for North American Media Relations (Bulldog Reporter - October 12, 2016)
Reputation Is Everything | 2016 PRAXIS Conference (Institute for Public Relations - October 12, 2016)
How Big Data Will Modernize Your Crisis Communications Plan (PRSay - October 12, 2016)
The one thing you should never ask a reporter prior to an interview (Muck Rack Daily - October 11, 2016)
Is PR slow to take advantage of content opportunities? (Gorkana - October 12, 2016)
Forty-Eight 10, Liquid Communications & Krupp (PR Couture - October 11, 2016)
Summary Section:
Thought Leadership Boundaries: How Much Should You Give Away?
By Cheryl Conner
Forbes - October 11, 2016
I try to reserve the “can I take you to lunch and pick your brain?” requests for personal friends. But today I received advice from the Zenpowerment coach Randy Scott that was stellar. Randy shared a set of guidelines from Patti DeNucci, the Intentional Networker, to help separate the requests you should be delighted to answer from the nervy or oblivious desires of people who hope and expect your advice should be available at all times and for free. Scott divides the requests into two categories: the Requests for Advice (appropriate value-add questions) and Brain-Picking (the abuse of generosity in thought leadership, friendships or connections as a means to request or demand professional service for free).
How to Manage Client Expectations, Timelines and Future Goals
By Courtney Lukitsch, founder and principal at Gotham PR
Adweek - October 12, 2016
It is the job of the seasoned strategist to create a road map of weekly and monthly goals, to report progress and to manage what is feasible based on a strategic and creative relationship in tandem with the client. Shoot straight, no one has time for sugar coating, and both the client and agency team respects rolling up their sleeves and getting down to actual business. If the client is accustomed to binary ways of communicating, the agency presenting very lateral concepts might not hit a bulls-eye in terms of style or substance. Assessing a cultural fit in tandem with an agreed upon set of goals within a fixed timeline helps to manage expectations on a regular basis. When working multilayered marketing PR programs, maintain a checklist that both teams adhere to and sign off to achieve daily and weekly success. As Hubspot wisely advises, there should be a detailed outline of all projects, giving the client a tangible framework of outputs and timelines throughout the process.
USAA to consolidate marketing and communications with Publicis Groupe
By Minda Smiley
The Drum - October 11, 2016
Saatchi & Saatchi, Razorfish, MSLGroup, Mediavest|Spark and Prodigious will be the leading agencies on the account. According to USAA, this streamlined approach “integrates services across three of Publicis Groupe’s four Solutions hubs: Publicis Communications, Publicis.Sapient and Publicis Media.” Publicis Healthcare is the only agency not involved. According to USAA, the streamlined approach puts diversity front and center since Publicis has pledged that 30 percent of new hires working on the account will come from diverse communities.
Brunswick names Edelman veteran Christopher Hannegan to lead employee engagement
By Sean Czarnecki
PR Week - October 12, 2016
Hannegan most recently worked as EVP and U.S. practice lead for employee engagement at Edelman, starting in 2010, where he founded the firm’s Employee Engagement offering. He was also a principal at Booz & Company from 2006 to 2010, had an earlier stint at Edelman, and worked at Gagen MacDonald and Bayer, according to his LinkedIn profile. At Bayer, Hannegan worked in areas including employee comms, branding, mergers and acquisitions, media relations, and identity change communications.
Crosby Calls Friedman Senior VP
By Jon Gingerich
O'Dwyer's - October 12, 2016
At Crosby, Friedman is charged with providing direction and team leadership to the agency’s national communications programs, and she'll also support communications planning for public health initiatives by U.S. Department of Health and Human Services agency AHRQ.
Brunswick's Jensen to Head Citadel Communications
By Editorial Staff
O'Dwyer's - October 12, 2016
At Chicago-based Citadel, Jensen takes the title chief corporate affairs and communications officer, starting Dec. 5. Citadel, led by Ken Griffin, manages about $26B in assets, in addition to its market making business. While a key part of its operation is a large hedge fund, it maintains a higher profile, advocating for policy changes and regulation, contrary to many in the sector. Its recovery from near ruin during the financial crisis has been applauded in the financial press.
FL Airport Seeks PR Pitches
By Jon Gingerich
O'Dwyer's - October 11, 2016
The Panama City – Bay County Airport and Industrial District is seeking an agency to perform advertising, marketing and PR services for the Northwest Florida Beaches International Airport.
How entrepreneurs should craft a communications strategy
By Lindsay Cosner
PR Daily - October 12, 2016
Align your product, user experience and customer service messages. You cannot expect your marketing and PR efforts to make up for operational errors. Your marketing and media relations outreach must be backed by a solid product and strong customer experience efforts. Try not to distance yourself from potential customers with jargon. Know that negativity never wins. Instead of dissing the competition, work to understand your competitors and determine how to differentiate yourself without trash-talking. Once you identify a target audience, you can focus your message and tailor your efforts to meet their needs, concerns and personalities. Every customer matters.
Infographic: Are your social media efforts profitable?
By Kristin Piombino Long
Ragan - October 12, 2016
If you don't know exactly how much money all your hours of social media posting, monitoring and managing are making for your organization, this infographic from Salesforce can help you figure it out. It provides the formula to determine return on investment, as well as the steps you should take before applying that formula to ensure your measurement strategy is sound.
Edelman Hires Former McCann Adman Sachin Talwalkar As Regional ECD
By Arun Sudhaman
The Holmes Report - October 12, 2016
As regional ECD, Talwalkar will be based in Mumbai, reporting to Edelman Digital APACMEA MD Gavin Coombes and Edelman India MD Rakesh Thukral. "Today’s media landscape is evolving rapidly and, in the process, the roles played by PR and marketing firms have begun to blur," said Talwalkar. "By collaborating across Edelman, the creative team can play a critical role in elevating the overall creative offerings and solutions for clients."
Microsoft Adds Communications Head For Asia-Pacific
The Holmes Report - October 11, 2016
Bal reports to Justin Spelhaug, Microsoft Asia-Pacific GM of marketing and operations. According to a company spokesperson, her arrival does not impact the role of Microsoft Asia senior director Andrew Pickup, who continues to lead communications for Asia-Pacific, Japan, India and Greater China.
TRACCS Acquires Minority Stake In Moroccan Agency L'Allure PR
The Holmes Report - October 11, 2016
The deal sees TRACCS enter Morocco, with L'Allure now known as TRACCS Morocco. TRACCS' MENA network grows to more than 275 professionals working across 14 countries in the region.
Whom You Pitch to Is More Important Than What You Pitch
By Seth Arenstein
PR News - October 11, 2016
In a recent article in PR News Pro, pitching expert Michael Smart writes, “When I’m asked to review pitches, anxious clients generally start by inquiring about their subject line, their opening sentence or their call to action. But there’s a factor that has way more influence on the likelihood of success than the language and phrasing of the actual pitch. That factor is what I call Message-to-Influencer Match. And that’s why the first thing I ask about when looking at any pitch is: Who is the target, and why?” What are the additional elements? “In addition to strong research,” Smart writes, “when masters of media relations choose targets they will think through the style, tone and goal(s) of the article they want to emerge. They ask: Is awareness, persuasion or branding the outcome I am seeking?”
4 Ways the Latest Google Analytics Update Speeds Up Reporting
By Sophie Maerowitz
PR News - October 11, 2016
With a full list of menu options in the leftmost navigation bar, users can switch between reports much faster. Custom reports, dashboards and alerts (previously in the Admin tab) will all be accessible from the main navigation bar, instead of spread between different tabs. Users can also save shortcuts to frequently visited reports. The disorienting effect of opening up a report in a completely different view than the last time it was visited has been nixed, so users will more easily be able to pick up where they left off. For communicators that routinely gather metrics for a specified time frame (biweekly, monthly, etc.), a report's date range can be automatically set to a default period, saving time on adjusting dates once a report has been opened.
The O’Hara Project Announces Annual Search for Pro Bono Client
Bulldog Reporter - October 12, 2016
The O’Hara Project, an integrated marketing firm serving Fortune 500 clients and start-ups, is searching for a nonprofit organization to become their 2017 pro bono client. The agency – which specializes in ideation, strategy, marketing, public relations and social media – will be offering one year (12 months) of public relations services at no charge, to assist a nonprofit in raising awareness of their mission.
PR Council Announces 2017 Board of Directors; Edelman’s Global COO Matthew Harrington Elected as Chair
Bulldog Reporter - October 12, 2016
Joining Harrington as executive committee officers are Carrie Jones (JPA Health Communications) as secretary and Todd Hansen (O’Malley Hansen Communications) as treasurer. The PRC also announced the election of its new board directors, all CEOs/Principals of their firms: Gail Heimann (Weber Shandwick), Barri Rafferty (Ketchum), Dale Bornstein (MBooth), Jon Silvan (Global Strategy Group), Anne Green (Cooper Katz). Matt Neale (President, Golin and incoming Co-CEO+Vision) will also be joining as the new Golin representative, taking the place of Fred Cook
Gould+Partners Names Sally Tilleray Senior Advisor, London/UK
Bulldog Reporter - October 12, 2016
Tilleray, who is non-executive chairman of Cognito and owner of Sally Tilleray Consulting, will be responsible for facilitating transactions among buyers and sellers of creative services firms throughout the UK market.
Valeo Names Bianchi Public Relations for North American Media Relations
Bulldog Reporter - October 12, 2016
Bianchi PR will provide Valeo North America with targeted PR counsel, media relations assistance and trade show and industry event support, all aimed to expand awareness across North America of Valeo’s identity as an innovative automotive technology provider, a leader in autonomous driving, safety and CO2 reduction.
Reputation Is Everything | 2016 PRAXIS Conference
By Sarab Kochhar
Institute for Public Relations - October 12, 2016
For my session, I was joined by Roger Bolton of the Arthur W Page Society and Gregor Halff of the Global Alliance for Public Relations and Communication Management to talk about research, academics, and the role of the new CCO to transform organizational reputation. Gregor and I discussed ways academia and industry in Asia could work together. Other panels included founders and corporate communications heads of start-ups on how to build reputation, young professionals on how to create great content, and PR leaders on how the role of chief reputation officers is evolving.
How Big Data Will Modernize Your Crisis Communications Plan
By Randy Brasche
PRSay - October 12, 2016
Proactive enterprises have planned ahead by creating comprehensive crisis communications plans. Yet, many of these best-intentioned plans can’t withstand the ferocity and force of a digitally-driven crisis. Since 2011, Zignal Labs has worked with hundreds of large enterprise brands, leading sports teams and renowned political leaders. Based upon Zignal’s experiences, three trends ring true for every modern crisis: A modern crisis is fueled by data: While the nature of a crisis hasn’t changed (i.e. an embarrassing public CEO flub or a global product recall), the digital channels through which a crisis will spread are fast and ferocious. For any crisis – both small and large – brands must be prepared for the massive volume, velocity and variety of digital information that comes in its wake. By understanding the anatomy of how a crisis is being syndicated across the media spectrum, communications professionals can ask for a retraction, correction or plan to address the issue through another vehicle.
The one thing you should never ask a reporter prior to an interview
By Tim O'Brien
Muck Rack Daily - October 11, 2016
The trigger for our discussion was an instance where another PR professional had recently requested that the reporter submit routine interview questions in advance. Typically, it’s the public relations professional who works to draft a set of anticipated questions to be covered. Professional journalists are trusted by their editors and viewers and readers to use journalistic judgement in the research they do, the questions they ask and the stories they write. It’s amateur for any PR representative to think he or she can determine a finite list of questions for an interview. In the end, trying to shape the questions on the reporter’s side of the fence is an attempt at censorship. Even if it appears the reporter’s questions are a bit misguided, it’s not your job as a public relations pro to shape the reporter’s questions. It’s your job to come up with possible responses that, in themselves, put the focus where you think it should be.
Is PR slow to take advantage of content opportunities?
By Kaltrina Bylykbashi
Gorkana - October 12, 2016
Some 73 agencies of different disciplines are shortlisted in the International Content Marketing Awards for their work in 2016, yet there are only three PR-focused agencies who have made the cut; Remarkable, Good Relations and Finn. While content is increasingly a feature of PR campaigns and a focus of investment – shown by agencies such as Good Relations and Golin that have created content divisions – it calls into question whether PR is getting recognition in the area. Remarkable started as a PR agency and is now a nominee on the awards list for its ‘Beyond Zero’ campaign. Rhiannon Thompson, director at the agency, says she is not surprised to see so few PR-focused agencies on the list. “Not all have realised the opportunity that developing a content-centric approach brings to the PR world, nor have some embraced a new way of working which shifts PR from the dark ages of lunches and press releases to creating valuable content that is so compelling people want to share it; be that journalists, bloggers, key influencers or, the ever powerful, recommendation from a friend,” she adds.
Forty-Eight 10, Liquid Communications & Krupp
By Kayla Logan
PR Couture - October 11, 2016
PR agency Liquid Communications is now Agency of Record for Forty-Eight 10, a shoppable destination for modern, successful women; Veteran publicist Dina White has joined Krupp Kommunications as VP of Media Relations.
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