Happy Friday! Check Out Your Daily PR Brief! - January 19, 2018
Happy Friday! Here are some of today's best PR industry news clips:
The Big Question: The Future of PR in 2018 (Spin Sucks - January 19, 2018)
Why Your Corporate Brand Is Failing To Win The Preference Of Customers And Employees (Forbes - January 19, 2018)
6 ways to get your guest post published (PR Daily - January 19, 2018)
Tech companies have endured a PR nightmare, not that the business world cares (Mashable - January 19, 2018)
8 Digital Public Relations Trends To Watch Out For In 2018 (Inc42 India - January 19, 2018)
Why the PR Industry's Diversity Initiatives Fail (The Holmes Report - January 18, 2018)
7 deadly media relations sins (PR Daily - January 19, 2018)
5 pitfalls to sidestep at the outset of a PR program (Ragan - January 18, 2018)
INFLUENCE - Simulating a crisis equips you to deal with the real thing (Influence - January 19, 2018)
How to make brand journalism work for any organization (Ragan - January 19, 2018)
Summary Section:
The Big Question: The Future of PR in 2018
By Mike Connell, Director of Client Services at Arment Dietrich
Spin Sucks - January 19, 2018
What does the future of PR hold? Each year, there’s a trend or tactic that seems to be on everyone’s wish list. What does 2018 have in store for communicators?
Why Your Corporate Brand Is Failing To Win The Preference Of Customers And Employees
By Karl Schmidt
Forbes - January 19, 2018
Focusing too much on your brand is a mistake; instead, identify how your brand causes consumers to feel better about themselves.
6 ways to get your guest post published
By Glenn Gillen
PR Daily - January 19, 2018
An underused tactic for media coverage is to submit an original article or blog post for publication, either for oneself or a client. Here are some tips for getting into digital circulation.
Tech companies have endured a PR nightmare, not that the business world cares
By Marcus Gilmer
Mashable - January 19, 2018
Tech companies, once a shining beacon of American innovation and optimism about the future of technology, have endured a brutal run of press in the past couple years.
8 Digital Public Relations Trends To Watch Out For In 2018
By Pratik Dholakiya
Inc42 India - January 19, 2018
Let’s review some of the current trends in this industry and what we can expect in the year ahead.
Why the PR Industry's Diversity Initiatives Fail
By Aarti Shah
The Holmes Report - January 18, 2018
The industry has grappled for more than a decade with diversity initiatives that have made, at best, modest dents on a longstanding problem.
7 deadly media relations sins
By Beki Winchel
PR Daily - January 19, 2018
Terrible pitching and offensive release behavior are almost as bad as gluttony, pride, wrath, lust and more. Save yourself from PR hell by avoiding these mistakes.
5 pitfalls to sidestep at the outset of a PR program
By Doreen Clark
Ragan - January 18, 2018
Before launching any campaigns, crystallize your goals, strategies and objectives. Don’t neglect smaller publications, and be sure to track your progress from the get-go.
INFLUENCE - Simulating a crisis equips you to deal with the real thing
By Kate Hartley
Influence - January 19, 2018
You can make mistakes in a controlled environment, and gain the confidence to know that, when you’re facing the real thing, your teams will know what to do.
How to make brand journalism work for any organization
By Steph Marsh
Ragan - January 19, 2018
Your company or enterprise, regardless of size and budget, can employ this marketing tactic. It’s all about sincerely engaging with consumers. To start, ask your employees to share their stories.
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