Happy New Week! Read Your Daily PR Brief! - January 22, 2018
Hello! Here are some of today's best PR industry news clips:
4 ways digital tools can enhance traditional PR (Muck Rack Daily - January 22, 2018)
How The Satellite Industry Will Change The Way We Communicate (Forbes - January 22, 2018)
Three Ways to Help Ensure PR Drives Revenue in 2018 (NASDAQ - January 22, 2018)
4 ways to keep readers riveted (PR Daily - January 22, 2018)
The Comms World At Davos 2018 (The Holmes Report - January 20, 2018)
Seven Steps to Show the Value of PR vs. the Perception of PR (Spin Sucks - January 22, 2018)
The Single Secret To Preeminence, According To Jay Abraham: Think Differently (Forbes - January 21, 2018)
Repairing Trust: Reputation Management and Crisis Communications (SHIFT Communications - January 22, 2018)
To Pitch Or Not To Pitch? Tata Ducks The Question (The Holmes Report - January 22, 2018)
3 critical aspects of public relations your brand won’t survive without (Axia Public Relations - January 19, 2018)
Summary Section:
4 ways digital tools can enhance traditional PR
By Bronwynne Powell
Muck Rack Daily - January 22, 2018
For PR professionals, embracing these new tools presents new opportunities to meet clients' needs. Here are four opportunities social media offers PR experts and small businesses in 2018.
How The Satellite Industry Will Change The Way We Communicate
By Lisa Dreher, Director of Marketing for Kymeta
Forbes - January 22, 2018
The satellite industry is rapidly evolving and will bring more connectivity to the ways in which we communicate.
Three Ways to Help Ensure PR Drives Revenue in 2018
NASDAQ - January 22, 2018
These three changes to your communications program will help you cut through the chaos, maximize your efforts, speak directly to your prospects and drive more leads through communications in 2018.
4 ways to keep readers riveted
By Brian Pittman
PR Daily - January 22, 2018
Are your readers tuning out? Here are four ways to grab—and keep—their attention.
The Comms World At Davos 2018
By Arun Sudhaman
The Holmes Report - January 20, 2018
Numerous PR and communications leaders will again descend on Davos, as the World Economic Forum aims to reassert its relevance in a fractured world.
Seven Steps to Show the Value of PR vs. the Perception of PR
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks - January 22, 2018
These seven steps will help you avoid the one client question every PR pro dreads: "I'm not seeing any PR value. What am I paying for?"
The Single Secret To Preeminence, According To Jay Abraham: Think Differently
By Cheryl Conner
Forbes - January 21, 2018
Exceptional PR and marketing is easier than you think, when you apply the right focus.
Repairing Trust: Reputation Management and Crisis Communications
By Christopher S. Penn, Vice President, Marketing Technology, SHIFT
SHIFT Communications - January 22, 2018
How do we know what to fix in a PR crisis? To develop a more effective crisis communications strategy, we need to understand trust.
To Pitch Or Not To Pitch? Tata Ducks The Question
By Arun Sudhaman
The Holmes Report - January 22, 2018
Should Tata have conducted a competitive review for its blockbuster PR account shift?
3 critical aspects of public relations your brand won’t survive without
By Yulia Dianova
Axia Public Relations - January 19, 2018
Discover the three critical parts of public relations your brand needs in order to survive.
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