Howdy! Behold Your Daily PR Brief! - February 14, 2018
Hello! Read some of today's best PR industry news clips:
5 Useful Hacks to Measure a Public Relations Campaign with Actual Data (Business 2 Community - February 13, 2018)
PRCA Launches Diversity & Inclusion Guidelines (The Holmes Report - February 14, 2018)
Saudi Arabia Has Turned Sports Into A Public Relations Machine (Deadspin - February 13, 2018)
How can PR and marketing collaborate to amplify ROI? (Ragan - February 14, 2018)
How Authentic Influencer Relationships Create Remarkable PR (Cision - February 14, 2018)
Be More Productive Every Day with These Eight Tips (Spin Sucks - February 14, 2018)
Tips For Being a Stellar PR Intern (SHIFT Communications - February 14, 2018)
3 good reasons to break up with social media (Ragan - February 14, 2018)
Interpublic PR Agencies Report 2017 PR Revenue Decline (The Holmes Report - February 14, 2018)
Redefining public relations (BIZ Community - February 14, 2018)
Summary Section:
5 Useful Hacks to Measure a Public Relations Campaign with Actual Data
By Nora Leary, Co-Founder, Head of Marketing & Business Development for Launchway Media
Business 2 Community - February 13, 2018
While some tactics such as diving into any negative points made in press pieces are somewhat relevant, here are five data-driven ways to calculate how successful a PR campaign is or is not.
PRCA Launches Diversity & Inclusion Guidelines
By Maja Pawinska Sims
The Holmes Report - February 14, 2018
New recommendations provide practical guidance and outline the business case for making comms more diverse and inclusive.
Saudi Arabia Has Turned Sports Into A Public Relations Machine
By Karim Zidan
Deadspin - February 13, 2018
Given that Saudi Arabia has historically opposed such advancements in athletics, these recent developments seemed to represent a significant change in the ultra-conservative Islamic nation’s policies and a pivot away from the kingdom’s longstanding limitations on all forms of entertainment.
How can PR and marketing collaborate to amplify ROI?
By Jessica Canfield, Director of Public Relations at Influence & Co.
Ragan - February 14, 2018
The world of public relations is changing, and savvy pros often wear many hats. Here’s why PR pros picking up some marketing skills (or vice versa) isn’t such a bad thing.
How Authentic Influencer Relationships Create Remarkable PR
By Kayla Matthews
Cision - February 14, 2018
With today's marketing, it’s necessary to promote products in different ways beyond what worked in the past. That’s where influencers come in.
Be More Productive Every Day with These Eight Tips
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - February 14, 2018
Being more productive every day means getting rid of the distractions and sticking to a schedule that allows you to get everything accomplished.
Tips For Being a Stellar PR Intern
By Brittany Joyal
SHIFT Communications - February 14, 2018
Internships have become key in getting jobs after college. Here's how to succeed & stand out as a PR intern.
3 good reasons to break up with social media
By Robby Brumberg
Ragan - February 14, 2018
There’s no need to call it off completely, but data supports doing less on fewer platforms. Prioritize and cultivate your digital ‘fountains’—and tell your ‘drains’ it’s over.
Interpublic PR Agencies Report 2017 PR Revenue Decline
By Arun Sudhaman
The Holmes Report - February 14, 2018
Weber Shandwick down as Interpublic’s public relations agencies saw their revenues decline for the third consecutive quarter in Q4, and for 2017 as a whole.
Redefining public relations
By Kerryn Lloyd
BIZ Community - February 14, 2018
As a professional working in the PR space, I often find that there are still many misconceptions about the PR industry; and while I do find it infuriating, I've recently realised that it's up to us to not only fix this misconception, but also take charge of redefining public relations in totality.
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