Hello There! Read Your Daily PR Brief! - February 15, 2018

Hello! Read some of today's best PR industry news clips:
We are not the enemy: An open letter to journalists from a PR professional (mUmBRELLA Australia - February 14, 2018)
30 jobs in the PR and marketing world (PR Daily - February 14, 2018)
Confidence In Business Shouldn't Be Mistaken For Arrogance (Forbes - February 15, 2018)
News of Firms (O'Dwyer's - February 15, 2018)
What do PR pros love most about their jobs? (Ragan - February 14, 2018)
Marginal Growth For Omnicom PR Group In 2017 (The Holmes Report - February 15, 2018)
PR News Announces 2018 CSR Awards Finalists (PR News - February 14, 2018)
How hard data can bolster your PR efforts (PR Daily - February 15, 2018)
Social Media and Government in Public Relations (Institute for Public Relations - February 15, 2018)
5 crisis lessons from Crock-Pot and ‘This Is Us’ (PR Daily - February 15, 2018)
Summary Section:
We are not the enemy: An open letter to journalists from a PR professional
By Katie Clift
mUmBRELLA Australia - February 14, 2018
I’ve received a lot of advice from journalists on how they like to work with PR specialists. That’s warranted, and important, but it’s time we PR experts knew our worth.
30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily - February 14, 2018
What are some of the world’s most influential people passionate about—aside from their chosen professions? Find out, then browse our list of available job openings.
Confidence In Business Shouldn't Be Mistaken For Arrogance
By Calum McGuigan
Forbes - February 15, 2018
Confidence is not a fixed trait and it can be cultivated in the workplace.
News of Firms
By Steve Barnes
O'Dwyer's - February 15, 2018
Check out the latest agency news from Chicago-based Motion PR, digital marketing and brand management shop RepEquity, and Spectrum Science Communications.
What do PR pros love most about their jobs?
By Michelle Garrett
Ragan - February 14, 2018
While some communicators are writing sonnets to their sweethearts, these PR pros have a little extra room in their hearts for the profession they love.
Marginal Growth For Omnicom PR Group In 2017
The Holmes Report - February 15, 2018
Omnicom's PR firms grew 0.1% in Q4 of 2017, after two consecutive quarters of decline.
PR News Announces 2018 CSR Awards Finalists
By Sophie Maerowitz
PR News - February 14, 2018
PR News announces its list of 2018 CSR finalists, with winners to be announced on March 20 at its annual CSR & Nonprofit Awards Luncheon in Washington, D.C.
How hard data can bolster your PR efforts
By Jacqie Bole
PR Daily - February 15, 2018
Set aside your math phobia, and wade into measurement. There’s no undertow, just the opportunity to make stronger pitches, prove your worth and identify growth potential.
Social Media and Government in Public Relations
By Lee, M. J. & Cho, H.
Institute for Public Relations - February 15, 2018
Uses of social media in government public relations: Content analyses of PR models, strategies, and tactics via social media: Comparative analysis between South Korea and the United States of America.
5 crisis lessons from Crock-Pot and ‘This Is Us’
By Gini Dietrich, Founder and CEO of Arment Dietrich
PR Daily - February 15, 2018
When the popular TV show sent viewers flocking to twitter to bemoan a fictional appliance malfunction, here’s how the manufacturer responded. Spoilers ahead.
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