Happy Friday! Check Out Your Daily PR Brief! - February 16, 2018
Happy Friday! Read some of today's best PR industry news clips:
Why Clients Hate Their Franchise Marketing Agency (Forbes - February 16, 2018)
What is Thought Leadership & How to Hone Your Skills (Marx Communications - February 16, 2018)
8 keys to create a more data-driven dream team (PR Daily - February 16, 2018)
6 key reasons for PR pros to become problem solvers (Ragan - February 16, 2018)
3 Tips to Enhance Data in Your Media Pitches (PR News - February 16, 2018)
The Big Question: The Billable Hour Debate—Yes or No? (Spin Sucks - February 16, 2018)
Building Media Relationships (SHIFT Communications - February 16, 2018)
5 Ways to Love on Your Clients Right Now (PR Couture - February 14, 2018)
Qatar Signs SGR for PR Push (O'Dwyer's - February 16, 2018)
How to win in the game of media relations (Axia Public Relations - February 16, 2018)
Summary Section:
Why Clients Hate Their Franchise Marketing Agency
By David Chapman, CEO of 919 Marketing
Forbes - February 16, 2018
It is true that a lot of clients end up despising their franchise marketing agency -- and for some good reasons.
What is Thought Leadership & How to Hone Your Skills
By Wendy Marx
Marx Communications - February 16, 2018
What is thought leadership? This question has plagued entrepreneurs for years. Learn exactly what it is and how to get it with your thought leadership strategy.
8 keys to create a more data-driven dream team
By William Comcowich
PR Daily - February 16, 2018
After you identify the business objectives your content will support, take steps to build a culture that prioritizes analytics. Here’s how to get started.
6 key reasons for PR pros to become problem solvers
By Scott Westcott
Ragan - February 16, 2018
When crisis strikes, it’s not enough to be your client’s or organization’s mouthpiece. Helping helm the ship through high seas or perilous shoals has short- and long-term benefits.
3 Tips to Enhance Data in Your Media Pitches
By Joseph DiBlasi, Manager of Corporate Communications, The Conference Board
PR News - February 16, 2018
Before your next data-filled pitch, consider the following tips. They could help your stats land the coverage they deserve.
The Big Question: The Billable Hour Debate—Yes or No?
By Mike Connell, Director of Client Services at Arment Dietrich
Spin Sucks - February 16, 2018
The billable hour is not representative of the value that can be delivered. So Mike Connell asks, "The billable hour: yes or no?"
Building Media Relationships
By Eliot Marcus
SHIFT Communications - February 16, 2018
The best way to make sure your pitch gets read is still to have a preexisting relationship with the journalist you’re pitching. Here are some tips for building and maintaining a working relationship with media.
5 Ways to Love on Your Clients Right Now
By Author: Crosby Noricks
PR Couture - February 14, 2018
We all thrive on appreciation & loyal clients need to feel the love to remain committed to the relationship. Here are 5 ways to surprise and delight your roster.
Qatar Signs SGR for PR Push
By Kevin McCauley
O'Dwyer's - February 16, 2018
SGR LLC has landed a $40K per-month pact to provide government relations/consulting services to Qatar, which has been under an economic blockade by its Arab neighbors led by Saudi Arabia.
How to win in the game of media relations
By Lisa Goldsberry
Axia Public Relations - February 16, 2018
Building up a relationship with the media can be tricky. Read these tips from Axia Public Relations for help.
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