Hello! Check Out Your Daily PR Brief! - February 20, 2018

Feb 20, 2018

Howdy! Read some of today's best PR industry news clips:

Summary Section:

Announcing PR Daily’s 2017 Video & Visual Awards finalists
PR Daily - February 20, 2018
We found the year’s best internal videos and designs, marketing videos, series and web designs. We’re excited to name the finalists of PR Daily’s 2017 Video & Visual Awards.

How To Conquer TMI, The No. 1 Career Killer
By Beth Noymer Levine, Founder & Principal of SmartMouth Communications
Forbes - February 16, 2018
Death by TMI comes in two forms: when information is dumped and there is no point to contain it or give it meaning, and when the speaker leads with information and the audience is lost before a point is ever made.

KFC's response to chicken crisis shows confidence in its brand
By Andy Nairn
PR Week - February 20, 2018
KFC seems to have struck the right tone in its communications, but more work is likely needed in the months ahead, warns Lucky Generals' founding partner.

3 reasons why the agency-client relationship fails
By Albizu Garcia
PR Daily - February 20, 2018
While some clients can never be satisfied, PR pros can take steps to avoid common mistakes that cost agencies important accounts.

Crisis Ready: Top Tips for Social Media Managers During a Crisis
By Melissa Agnes
Institute for Public Relations - February 20, 2018
In order to help you and your team become crisis ready, following are some top tips for leveraging social media to your advantage in times of crisis.

How PR Pros are Facing the Facebook Newsfeed Changes Head-On
By Shane Schick
Cision - February 19, 2018
Mark Zuckerberg’s message in early January made it clear that getting PR traction through the social media giant is about to undergo a major change.

Is PR vs Marketing Still a Thing?
By Mike Connell, Director of Client Services at Arment Dietrich
Spin Sucks - February 19, 2018
Is PR vs. Marketing still a thing? Does it have to be? Innovation in both disciplines can only occur if we’re working together.

What Vanity Metrics Aren't Telling You About Earned Media
By Kaila Garrison, Vice President of Marketing strategy at Cision
Forbes - February 20, 2018
When it comes to earned media, many public relations professionals continue to use what we call vanity metrics -- numbers like potential reach and share of voice -- which don’t really tell you much about the audience, how they engage with your content or ultimately if it resulted in any real business value.

How many PR tasks will artificial intelligence take over?
By Rowan Benecke
PR Daily - February 20, 2018
Software is in place to answer emails and schedule appointments, but with rapid advances emerging continually, communicators could see RoboPR as a threat rather than a helper.

Worried about your content game?
By Wendy Bulawa Agudelo
Axia Public Relations - February 20, 2018
How can companies properly plan their content strategies to successfully appeal to audiences when social media platforms regularly evolve, mobility is at an all-time high and it feels challenging simply to keep up?

4 Important PR Lessons from the Tide Pod Challenge
By Tabitha Jean Naylor
Business 2 Community - February 20, 2018
The Tide Pod Challenge is the perfect example of a viral video that had a very negative effect on a product.

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Hello! Check Out Your Daily PR Brief! - February 20, 2018

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