Daily PR Brief - October 14th, 2016
Good morning. Here are today's top clips -
GE's CCO and CMO dish on their secrets to successful integration (PR Week - October 13, 2016)
Richard Edelman on what PR can learn from the 2016 election (PR Week - October 13, 2016)
Mars' and Arby's CMOs: Take risks, and don't underestimate the power of simplicity (PR Week - October 13, 2016)
Bellwether Pitches for Panama (O'Dwyer's - October 13, 2016)
PR People Must Show How Items benefit Consumers, Reporters Tell NYWICI (O'Dwyer's - October 14, 2016)
Communicating Healthcare in a Mobile-First World (O'Dwyer's - October 14, 2016)
Compton Calls for Communications (O'Dwyer's - October 14, 2016)
Hilton, Choice Hotels garner positive PR for extended parental leave (PR Daily - October 13, 2016)
4 reasons to monitor your brand online (PR Daily - October 14, 2016)
How Snapchat geofilters can lead to more engaging content (PR Daily - October 14, 2016)
Candy Retailer It'Sugar Taps M&C Saatchi For PR (The Holmes Report - October 14, 2016)
Steffan Williams Promoted To CEO Of Porta (The Holmes Report - October 14, 2016)
Speaking From Experience: Media Training Tips You Probably Never Learned in School (PR News - October 14, 2016)
Where Wells Fargo Went Wrong—A Crisis Communications Commentary (Bulldog Reporter - October 13, 2016)
Political PR & the Millennial Factor: What’s the Real Impact of the Most Diverse Generation in U.S. History? (Bulldog Reporter - October 14, 2016)
Purposeful Research, Targeted Media Outreach Help RoseComm Bring Visibility to Iranian Human Rights Violations in Award-Winning, Freedom-Focused Street Art Campaign (Bulldog Reporter - October 14, 2016)
Lippe Taylor Building Next Gen Creative Communications Agency Model Under New Digital Leadership of Former Grey Leader, Fred Gerantabee (Bulldog Reporter - October 14, 2016)
Hispanic Public Relations Association Announces 2016 National ¡Bravo! Award Winners (Bulldog Reporter - October 14, 2016)
City of Alpharetta Selects Media Frenzy Global as PR Agency of Record (Bulldog Reporter - October 14, 2016)
Behind the Headlines With Travis Bullard (Cision - October 13, 2016)
Pitching Tech Trends with CRN Managing Editor Phil Harvey (Cision - October 14, 2016)
Putting the “PR” in Partnership Relations (PRSay - October 14, 2016)
5 Important Changes to the B2B PR Rule Book, and Why It Matters (Meltwater Blog - October 13, 2016)
How to Best Measure Your PR Success (Shift Communications - October 14, 2016)
Are advertising and PR friends or enemies? (PRmoment - October 12, 2016)
Episode 66 - 10.13.16 (The Talking Points Podcast - October 13, 2016)
NutsPR Spotlight: Paul Sutton (NutsPR - October 13, 2016)
Digital Media Training Lagging Behind Revenue Growth in PR (Paul Sutton - October 12, 2016)
Summary Section:
GE's CCO and CMO dish on their secrets to successful integration
By Sean Czarnecki
PR Week - October 13, 2016
GE’s CMO Linda Boff and CCO Deirdre Latour divulged their secrets to successful integration within the ultra-conglomerate at the 2016 PRWeek Conference in New York on Thursday. Communication between the division heads is key to the health of the relationship, as is what they call "constructive conflict," which helps ensure a free exchange of ideas. Critical, too, are everyday chores such as operating mechanisms and scheduling team meetings to make sure their people are aligned, they said. When asked what advice they would give when it comes to experimenting with new platforms such as SnapChat, Boff said that experimenting as communicators or marketers is who GE is as a company.
Richard Edelman on what PR can learn from the 2016 election
By Alison Kanski
PR Week - October 13, 2016
There has been a breach of trust between businesses and the average person, said Edelman CEO Richard Edelman on Thursday, and that disconnect is similar to how people feel about the establishment during the 2016 election. This year’s Edelman Trust Barometer found that the gap of trust between the average person and business, government, and other entities has widened, while the elite, or the educated and wealthy, trust those entities more, he said at the 2016 PRWeek Conference. The CEO of the world’s largest PR agency said Republican presidential nominee Donald Trump has mastered the art of speaking to the common man, something PR pros can learn. Democratic nominee Hillary Clinton, on the other hand, plays to the beliefs of the elites, rather than the average person, he said.
Mars' and Arby's CMOs: Take risks, and don't underestimate the power of simplicity
By Diana Bradley
PR Week - October 13, 2016
Lynch and de Pablos-Barbier agreed that marketers and communicators should never underestimate the power of simplicity in campaigns. The slogan for M&M’s push is "Celebrate with M," a seemingly simple tagline, but one that took a while for de Pablos-Barbier and her team to create.
Bellwether Pitches for Panama
By Jon Gingerich
O'Dwyer's - October 13, 2016
Bellwether’s work for the Government of Panama will include communication activities with news organizations and civil society organizations such as trade groups and think tanks. The agency will also write press releases, provide crisis services and act as a strategy planner for the government’s communication activities. Bellwether will report directly to the Office of the President of the Republic of Panama in coordination with the Ministry of Foreign Affairs and the Embassy of Panama in the United States.
PR People Must Show How Items benefit Consumers, Reporters Tell NYWICI
By Jack O'Dwyer
O'Dwyer's - October 14, 2016
PR people pitching media should do this in terms of what will benefit consumers and should “eliminate jargon,” reporters told a “Meet the Media” event of NYWIC Oct. 12 at G&S Business Communications. Yuyu Chen, brands reporter for Digiday, online media covering advertisting and marketing, said PR people have to relate to the audiences that are following Digiday and avoid jargon. Chen said that PR people have to know what’s on the minds of the audiences they are trying to reach. Instead of a B2B model, there is a “B2H” model, meaning “business to humans,” she said.
Communicating Healthcare in a Mobile-First World
By Johnathon Briggs, SVP Digital, Public Communications Inc.
O'Dwyer's - October 14, 2016
At Public Communications Inc. we gain inspiration from these trends, while recognizing both the opportunities and challenges they signal for our healthcare clients. Breaking through today’s fragmented media landscape requires increasingly sophisticated techniques. For example, audience segmentation tools on platforms such as the Google Display Network allow us to identify, target and reach people who may fit a specific psychographic profile or belong to a population that has traditionally been hard to reach or underserved. Pharmacy store apps now send customers reminders as they shop (e.g., a personalized coupon offer for smoking cessation kits based on their historical data and product reviews).
Compton Calls for Communications
By Jon Gingerich
O'Dwyer's - October 14, 2016
The city of Compton is seeking a firm or consultant with experience in internal and external communications, brand management and strategic partnerships.
Hilton, Choice Hotels garner positive PR for extended parental leave
By Kevin Allen
PR Daily - October 13, 2016
Hilton announced last year that it would offer parental leave of 10 weeks to new mothers and two weeks to new fathers and adoptive parents. The company recently announced that it would extend its adoption assistance to up to $10,000 for all hourly and salaried employees. The move garnered some positive feedback for the hotel chain on Twitter. In a statement, Choice Hotels HR chief Patrick Cimerola said that the policy reflects “the needs of our diverse workforce and takes a holistic perspective on work/life balance.” He continued: The expanded family leave program exemplifies this philosophy and will benefit the families of Choice Hotels' employees now and in the future.
4 reasons to monitor your brand online
By Jacqueline Jensen
PR Daily - October 14, 2016
You can identify problems faster: Monitoring what users are saying about your product helps you identify bugs to fix and features to build upon. You’ll learn about your industr" Customers often compare products online. Reading product reviews can help you learn about competitors and improve your product. You can lend a helping hand: Marketer Jay Baer says not responding to a customer complaint on social media decreases customer advocacy by almost 45 percent. Set up alerts to ping you every time your brand is mentioned. Doing so will enable you to assist your customer base more effectively. It will help you create partnerships: Monitoring online mentions can lead to alliances and collaborations you might not find through more traditional channels.
How Snapchat geofilters can lead to more engaging content
By Clare Lane
PR Daily - October 14, 2016
According to Wicked Society, one Snapchat follower is now equal to 20 followers on its competitor platform, Instagram. To convert those followers into customers, data suggest targeting users based on their geographic location. All geofilters must be originally designed by the submitter. If your client has the budget to hire a designer—or has one available in-house—a filter could be the perfect vehicle for displaying your brand’s creative side. All geofilters will eventually expire. For events marketers, that can be a good thing. Vastly expand your audience: If an influential user posts an image or video using your geofitler, their audience might be inspired to do the same.
Candy Retailer It'Sugar Taps M&C Saatchi For PR
The Holmes Report - October 14, 2016
“The opportunity to work with a brand that is not afraid to take risks and speak their mind does not come around very often,” said Jen Dobrzelecki EVP of M&C Saatchi PR US. “It'Sugar does exactly that and we look forward to unapologetically telling their story, launching their one-of-a-kind exclusives and perhaps getting in a little bit of trouble along the way.”
Steffan Williams Promoted To CEO Of Porta
The Holmes Report - October 14, 2016
Williams, who had served as group MD since joining the company at the start of this year, replaces founder David Wright, who becomes executive chairman. Wright, in turn, succeeds Bob Morton, who is stepping down due to health issues. In addition, John Foley, currently a non-executive director, has been appointed as senior independent director.
Speaking From Experience: Media Training Tips You Probably Never Learned in School
By Arthur Solomon
PR News - October 14, 2016
As a former reporter and editor at New York City newspapers and wire services, when I crossed the Rubicon and joined a PR firm as newspapers failed, I disagreed with how agency clients were prepared for interviews by media trainers. After the obligatory agency media training session, I would take my client(s) aside and conduct my own training sessions on accounts that I controlled.
Where Wells Fargo Went Wrong—A Crisis Communications Commentary
By Tom Lee, Senior Partner, 451 Marketing
Bulldog Reporter - October 13, 2016
The first step in addressing any crisis is to display strong leadership. All statements should have been immediate, and attributed to the CEO from the get-go. Rather than hoping the issue would fizzle out, they should have firmly stated that the fraudulent practice was unacceptable and that Stumpf would personally ensure that every employee involved would be punished appropriately, and every customer affected compensated immediately. He should have announced (and followed through with) the hiring of an independent consultant to take a thorough look at the company’s existing policies and procedures to prevent similar fiascos from ever happening again. Had Wells Fargo taken this approach, all the sweeping changes, penalties, and fines the bank is dealing with today would have rolled out within the context of Stumpf’s strong leadership. He’d likely still be at the bank’s helm today rather than “retiring” without severance.
Political PR & the Millennial Factor: What’s the Real Impact of the Most Diverse Generation in U.S. History?
Bulldog Reporter - October 14, 2016
A newly released study by Richards/Lerma and the Stan Richards School of Advertising & Public Relations at the University of Texas at Austin has uncovered key differences between Millennial ethnic segments regarding their perceptions and ideals regarding U.S. issues and politics. The national study, Millennials Deconstructed was conducted among 1,000 Millennials aged 18-34 with representation across White, Black, Hispanic and Asian ethnicities—and reveals many counterintuitive assumptions that prove just how dynamic the social fabric of our nation has become.
Purposeful Research, Targeted Media Outreach Help RoseComm Bring Visibility to Iranian Human Rights Violations in Award-Winning, Freedom-Focused Street Art Campaign
Bulldog Reporter - October 14, 2016
The Strategy: The team’s first recommendation was to rename the overall campaign Not A Crime, an umbrella term that would help people understand how the pieces fit together, and enabling him to highlight additional human rights that are criminalized in his home country. Assets such as news releases, FAQs, photography, videos, bios and graphics were created to empower journalists and advocates to share the Not A Crime story. RoseComm cultivated relationships with identified influencers, keeping them informed about the campaign and giving them content related to the campaign to use across their communication channels. Implementation began with pre-launch briefings for key influencers, introducing them to the cause and to Bahari. The team met with Associated Press, New York Times, NowThis News and others, and also supported the creation of videos and still photography that showed the process of creating these murals—some several stories high, not just the final result.
Lippe Taylor Building Next Gen Creative Communications Agency Model Under New Digital Leadership of Former Grey Leader, Fred Gerantabee
Bulldog Reporter - October 14, 2016
Lippe Taylor has made several additional new hires, including VP of Digital, George Wright and Insights Manager, Michael Hansberry. Wright joins Lippe Taylor from 360i where he led the NBCU business, the agency’s largest entertainment account, which included AOR duties across Bravo, Oxygen, and USA networks. Hansberry comes from Deep Focus where he managed the firm’s global digital panel and qualitative research efforts. The addition of Hansberry reflects Lippe Taylor’s larger investment in data and analytics to inform strategy and creative.
Hispanic Public Relations Association Announces 2016 National ¡Bravo! Award Winners
Bulldog Reporter - October 14, 2016
The HPRA National ¡Bravo! Awards recognize the industry’s finest campaigns across several categories including: automotive, technology, sports, digital, non-profit and integrated marketing communications, among others. Winners included: Balsera Communications, Cohn & Wolfe, Havas FORMULATIN, H+M Communications and Compassion & Choices.
City of Alpharetta Selects Media Frenzy Global as PR Agency of Record
Bulldog Reporter - October 14, 2016
Media Frenzy Global will work closely with the city’s leaders to elevate Alpharetta’s exposure by creating large-scale PR campaigns to position Alpharetta as a leader in three primary areas; growth of Alpharetta’s technology sector, growth and activity in Downtown Alpharetta and overall quality of life and newsworthy events happening in the community.
Behind the Headlines With Travis Bullard
By Maria Materise
Cision - October 13, 2016
In this interview, Travis shares the essential elements of a successful communication strategy, the biggest mistakes communicators make and why understanding your target audience is so important for creating effective communication. "Investing the time and resources into preparing for a crisis situation allows you to be in the right position to effectively respond to the situation, and then build upon the response as an opportunity to strengthen relationships with key stakeholders."
Pitching Tech Trends with CRN Managing Editor Phil Harvey
By Kelly McCabe
Cision - October 14, 2016
"I like it when vendors dig deep and find real (market or proprietary) data that shows growth potential or larger technology trends. We don’t have a huge research budget, and I appreciate any good data that comes our way. Another thing: If you have something important to tell the technology channel, get your CEO to tell us. If it comes from the top, it carries more weight and we’ll stop and do that story."
Putting the “PR” in Partnership Relations
By Anne Green
PRSay - October 14, 2016
Partnerships have obviously been a core component of marketing for decades. Yet they have been frequently driven from the “paid” side of the house. PR-driven partnerships take a different approach. Rather than predicating partnerships on a media buy or complex letter of intent, PR can approach them from the perspective of thought leadership – shaping a platform that is mutually beneficial to both parties. Commercial entities can develop relationships to leverage shared or adjacent agendas without first ringing up their lawyers, reaching for a contract template or asking “what will it cost me?”
5 Important Changes to the B2B PR Rule Book, and Why It Matters
By Wendy Marx
Meltwater Blog - October 13, 2016
With the decimation of the ranks of many media outlets, an opportunity has emerged. More media outlets want a handcrafted article from you—which demands a dedicated B2B content marketing strategy. Present new angles for your industry’s challenges, and subtly showcase your company’s solutions without being overtly self-promotional.Remember to include a stimulating visual component to your message, which increases engagement. You and your business offer needed value—it’s time to stand out! Sprinkle—not overload—your message with sector-specific jargon and insights that will build credibility and broaden visibility. Discover where your customers are on social media—most B2B companies have succeeded on LinkedIn, Twitter and Facebook—and get into the mix. Then, use metrics to see how your content performs. Monitor your CTRs, retweets, mentions and more to see what works and what doesn’t.
How to Best Measure Your PR Success
By Jennifer Usher
Shift Communications - October 14, 2016
Quality and quantity of coverage: It’s easily measured and a good indicator of progress – a year-over-year percentage increase in coverage can easily be cited as validation for PR spend. But, don’t forget about measuring the quality of coverage. Develop a leaderboard of key outlets or reporter relationships and track traction against the list each quarter. Assign a ranking system to rate the quality of each article. Message resonance: Select the 1-2 key messages (keep them succinct) that each article should hit on. Then, during coverage monitoring, identify the percentage of articles that included those key points. Grant your PR team Google Analytics access – even if it’s just read-only. Not only does the site help determine which outlets are driving traffic from earned coverage, it also provides insight into which social media platforms are successfully sending audiences back to the website for additional information.
Are advertising and PR friends or enemies?
PRmoment - October 12, 2016
Just because it comes more naturally to PR to work with content and influencers does not mean that advertising is happy to simply bow out. Jim Hawker, co-founder of PR agency Threepipe, points out how advertisers and media buyers are trying to muscle in: “As the programmes we are creating move to a more content-, native- and influencer-led programme, then advertising and media-buying agencies are also attempting to gain control of these channels. Advertising and media-buying agencies tend to occupy the more strategic and paid-media ground which is a big threat to PR agencies attempting to break out of the earned-media space."
Episode 66 - 10.13.16
By Kevin Hunt
The Talking Points Podcast - October 13, 2016
Arik Hanson and Kevin Hunt talk about improving the PR agency/client relationship, and a desire by some companies and brands to move from producing more content to working with influencers to be more relevant to culture. Plus, what global chief communications officers view as their top priority, what’s keeping businesses from podcasting, and more.
NutsPR Spotlight: Paul Sutton
By Corina Manea
NutsPR - October 13, 2016
"I guess if I had to pick one single thing it’d be for every single PR professional out there to take more responsibility for their own learning, and to start thinking in a more rounded manner. I see so many communicators who still don’t have the faintest idea how Google works (for example), and it puts a lot of business in the lap of SEO agencies and advertising agencies and whoever else wants a piece of the pie. If the PR industry as a whole – and by that I mean every individual working in it – took the changing technological and media environment really seriously, I genuinely believe it would clean up!"
Digital Media Training Lagging Behind Revenue Growth in PR
By Paul Sutton
Paul Sutton - October 12, 2016
The results of this year’s PRCA Digital Report make for confusing reading. The encouraging message that comes across very clearly is that spend on digital PR continues to increase. The percentage of in-house marketing budgets spent on digital activity has risen by 56% in the last year, up from 16% to 25%. Furthermore, 62% of in-house practitioners expect that to grow further in the next 12 months. Of that spend, video (62%) and paid social media (55%) are now the areas that see the most investment. Spending on web development, on the other hand, has plummeted over the last three years from 79% to 55%, perhaps reflecting online behaviour and the increasing focus on social media channels over owned media properties. It’s pretty simple: investment in digital and social media training is vital for the future of the communications industry.
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