Happy Friday! Read Your Daily PR Brief! - March 16, 2018
Happy Friday! Check out some of today's best PR industry news clips:
The One Subject All Professionals Should Study (Forbes - March 16, 2018)
A tipple of Irish inspiration for writers and communicators (Ragan - March 16, 2018)
How Far To Push Top Talent (Ronn Torossian - March 15, 2018)
6 Steps To Protect Brand Reputation (SHIFT Communications - March 16, 2018)
The Five Key Ingredients Of A Trusted Client-Agency Relationship (Forbes - March 16, 2018)
4 self-defeating mindsets for PR pros (Ragan - March 16, 2018)
Employee Evangelists: Your Secret Social PR Weapon in a Crisis (Shonali Burke Consulting - March 15, 2018)
3 Easy Tips to Instantly Improve Business Boundaries (PR Couture - March 15, 2018)
How branded content counters consumer skepticism (PR Daily - March 16, 2018)
The First Meeting Between a Public Relations Agency Seller and Buyer (CommPro - March 15, 2018)
How bestselling authors run PR campaigns (Muck Rack Blog - March 15, 2018)
Summary Section:
The One Subject All Professionals Should Study
By Radhika Duggal
Forbes - March 16, 2018
Regardless of your industry or profession, familiarize yourself with consumer behavior.
A tipple of Irish inspiration for writers and communicators
By Robby Brumberg
Ragan - March 16, 2018
The Emerald Isle offers more creative power than you can shake a shillelagh at. Here are a few tips to get those green, Gaelic juices flowing throughout the year.
How Far To Push Top Talent
By Ronn Torossian
Ronn Torossian - March 15, 2018
Often, great leadership is about finding the balance between pushing followers to achieve their goals and making sure that they don't end up overwhelmed and burnt out.
6 Steps To Protect Brand Reputation
By Robert DiVincenzo
SHIFT Communications - March 16, 2018
Brand reputation is the cornerstone of trust and power. It is the deciding factor for all credibility, gain, and opportunity. But happens when your brand is in peril? Here are 6 steps that will help ensure the vitality of your brands.
The Five Key Ingredients Of A Trusted Client-Agency Relationship
By Andrew Pelosi, President of MERGE Boston
Forbes - March 16, 2018
It’s hard for an agency to achieve the often sought-after status of “trusted advisor” with the frequency of change happening today.
4 self-defeating mindsets for PR pros
By Jo Detavernier
Ragan - March 16, 2018
Industry practitioners don’t need hours on the analyst’s couch to realize that some prevalent ways of thinking undermine their self-worth and hence their perceived value to clients.
Employee Evangelists: Your Secret Social PR Weapon in a Crisis
By Laurel Kennedy
Shonali Burke Consulting - March 15, 2018
Social media has redefined crisis response. Laurel Kennedy explores the power of employee evangelists.
3 Easy Tips to Instantly Improve Business Boundaries
By Emma Medeiros
PR Couture - March 15, 2018
Are you paying the price for being too nice in the workplace? It's time to start holding clients accountable so you can be a more effective partner. Here are 3 things you start doing today for better business boundaries.
How branded content counters consumer skepticism
By Adam Root
PR Daily - March 16, 2018
In a marketplace where measures of trust are plummeting, communicators are desperate to regain their audience. Here’s one tool you shouldn’t overlook.
The First Meeting Between a Public Relations Agency Seller and Buyer
By Art Stevens, Managing Partner, The Stevens Group
CommPro - March 15, 2018
The initial interview process between an agency principal seeking to sell his firm and a prospective buyer has become very similar to the initial interview between an agency job candidate and an agency manager.
How bestselling authors run PR campaigns
By Caleb Kaiser, Founder of Conjur Creative
Muck Rack Blog - March 15, 2018
Any PR veteran will tell you, in a crowded market, only the best campaigns are effective. Your pitching has to be personalized and persuasive, your follow up needs to be flawless and your research needs to be incredibly dialed-in.
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