Happy New Week! Here's Today's Daily PR Brief! - March 19, 2018
Hello! Check out some of today's best PR industry news clips:
The Oscars of the PR industry (PR Week - March 16, 2018)
Five Reasons B2B Companies Should Not Ignore Social Media (Forbes - March 19, 2018)
10 guidelines for launching a global PR strategy (PR Daily - March 19, 2018)
How the ‘Slap Rihanna’ Ad Slipped Through the Cracks on Snapchat (PR News - March 16, 2018)
From Content Pollution to the Golden Age: A Brief History of the Modern Communicator (PR News - March 16, 2018)
How to Get Invited to a Conference as a Social Influencer (Cision - March 19, 2018)
The Rules Of Ethical Persuasion For Successful PR (Forbes - March 19, 2018)
How Gen Z is Changing Companies’ Marketing Plans (Meltwater Blog - March 18, 2018)
Five Tips For Driving Earned Media Results (Forbes - March 19, 2018)
Facebook's Short-Term PR Has Longer-Term Consequences (Flatiron Communications - March 18, 2018)
3 Ways PR Can Help Manage Today’s Review-Based Economy (Business 2 Community - March 17, 2018)
Summary Section:
The Oscars of the PR industry
By Steve Barrett
PR Week - March 16, 2018
The 2018 PRWeek Awards showed a tremendous diversity of work and practitioner that bodes extremely well for the future of the profession.
Five Reasons B2B Companies Should Not Ignore Social Media
By Carlos Machicao
Forbes - March 19, 2018
The reality is that not being on social media is hindering your growth.
10 guidelines for launching a global PR strategy
By Lorenzo Grandi
PR Daily - March 19, 2018
Before going international, immerse yourself in the culture. Do your research, focus your resources where you can get traction, and prepare a culturally appropriate crisis response plan.
How the ‘Slap Rihanna’ Ad Slipped Through the Cracks on Snapchat
By Hayley Jennings
PR News - March 16, 2018
Rihanna called out Snapchat for allowing an offensive ad about her and Chris Brown to bypass their review process, causing her fans to flock to Instagram.
From Content Pollution to the Golden Age: A Brief History of the Modern Communicator
By Sophie Maerowitz
PR News - March 16, 2018
Are communications professionals evolving quickly enough to adapt to today's data-driven workplace? What about the workplace of tomorrow?
How to Get Invited to a Conference as a Social Influencer
By Kayla Matthews
Cision - March 19, 2018
If you're a writer who wants to become an influencer, or a company wondering how to get this influencer marketing thing started, here are some tips.
The Rules Of Ethical Persuasion For Successful PR
By Cheryl Conner
Forbes - March 19, 2018
It is vital to use the principles of ethical persuasion for optimal results in PR. We need a roadmap for ethical persuasion.
How Gen Z is Changing Companies’ Marketing Plans
By Kara Perez
Meltwater Blog - March 18, 2018
Rapid evolution and integration of tech into our daily lives has made generational differences even starker.
Five Tips For Driving Earned Media Results
By Beth Thompson, AVP at Gatesman Agency
Forbes - March 19, 2018
Earn stellar media placements by being persistent but respectful of reporters' time.
Facebook's Short-Term PR Has Longer-Term Consequences
By Peter Himler
Flatiron Communications - March 18, 2018
As with any publicly traded company, the importance of controlling material information is crucial.
3 Ways PR Can Help Manage Today’s Review-Based Economy
By Meredith L. Eaton, Vice President at March Communications
Business 2 Community - March 17, 2018
Today, we live in a review-based economy. Everything is reviewed – from the restaurants we eat in, to the BnB’s we sleep in, to the drivers we ride with and the passengers who ride with them!
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