Howdy! Read Your Daily PR Brief! - March 20, 2018
Hello! Check out some of today's best PR industry news clips:
Seven Ways To Help Your Agency Reach Its Revenue Goals (Forbes - March 20, 2018)
Q&A: How to build relationships with senior reporters (PR Daily - March 19, 2018)
Survey: Communicators pinpoint the hottest trends and tactics (Ragan - March 19, 2018)
4 Writing Mistakes That Will Slow Down Your Career—and How to Fix Them (PR News - March 20, 2018)
Everything is not Pleasantville: Examining the Working Relationship between PR and Fundraising (Institute for Public Relations - March 20, 2018)
How to Use Google to Write the Best Headline for your Press Release (Cision - March 20, 2018)
Five-Step Formula to Craft an Unbeatable Media Pitch (Spin Sucks - March 20, 2018)
Study: Workers waste 32 days per year juggling tech, app overload (PR Daily - March 20, 2018)
4 Easy Steps to Upgrade Your Professional Image (SHIFT Communications - March 20, 2018)
Perfect Timing: Press Release and Journalists (Business 2 Community - March 19, 2018)
Is a Career in Public Relations a Desk Job? (Behind the Lines With Ronn Torossian - March 20, 2018)
Summary Section:
Seven Ways To Help Your Agency Reach Its Revenue Goals
By Forbes Agency Council
Forbes - March 20, 2018
Improving your agency's profits and outreach is doable, especially when you use the right approach.
Q&A: How to build relationships with senior reporters
By Marc Raybin
PR Daily - March 19, 2018
PR careers live and die by the relationships PR pros have with reporters and journalists. An editor with experience at LinkedIn, Bloomberg and the Wall Street Journal shares insider tips.
Survey: Communicators pinpoint the hottest trends and tactics
By Robby Brumberg
Ragan - March 19, 2018
Respondents identified storytelling, content marketing and ‘thought leadership’ as preeminent PR strategies in 2018 and beyond.
4 Writing Mistakes That Will Slow Down Your Career—and How to Fix Them
By Justin Joffe
PR News - March 20, 2018
While every writer has their Achilles' heel, here are four common writing mistakes to keep in mind when crafting any communication.
Everything is not Pleasantville: Examining the Working Relationship between PR and Fundraising
By Martha Paz-Soldan
Institute for Public Relations - March 20, 2018
Although the results of this study suggest everything might not be “Pleasantville” in the working relationship between public relations and fundraising, the results do indicate that public relations departments don’t just function as victims of encroachment under fundraising’s shadow, but as interdepartmental relational partners with influence over relationship dynamics and outcomes.
How to Use Google to Write the Best Headline for your Press Release
By Seth Gilpin
Cision - March 20, 2018
To move the needle, your success is contingent on the immediate allure of your headline. Learn how to use Google to write better press releases.
Five-Step Formula to Craft an Unbeatable Media Pitch
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - March 20, 2018
Want to have media relations success? Gini Dietrich presents the five-step formula to craft an unbeatable media pitch every time.
Study: Workers waste 32 days per year juggling tech, app overload
By Robby Brumberg
PR Daily - March 20, 2018
Technology can streamline communication, but using too many channels can stifle productivity, lower morale and squander a stunning amount of time.
4 Easy Steps to Upgrade Your Professional Image
By Pete Christman
SHIFT Communications - March 20, 2018
Professional image can drive first impression, especially for long-term employees, a professional profile is crucial for your career development. Take a look at these tips to re-establish your personal brand!
Perfect Timing: Press Release and Journalists
By Mickie E Kennedy
Business 2 Community - March 19, 2018
For this article, we will examine how timing is everything when it comes to sending press releases and why you should have a relationship with the journalists and other writers you contact.
Is a Career in Public Relations a Desk Job?
By Ronn Torossian
Behind the Lines With Ronn Torossian - March 20, 2018
There's a common perception floating around that PR professionals spend their lives behind a desk, answering phone calls and responding to emergencies on social media. While it’s true that a lot of the PR experience can take place online, or from an office environment, there’s a lot more to it than most people think.
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