Hello! Check Out Today's Daily PR Brief! - March 21, 2018
Hello! Check out some of today's best PR industry news clips:
What the PESO model got wrong (Axia Public Relations - March 20, 2018)
The Ultimate Guide to Writing Comments that Mine for Content (Spin Sucks - March 21, 2018)
How To Identify And Speak To Your Customer Personas (Forbes - March 21, 2018)
Budget Cited as Top PR Challenge (O'Dwyer's - March 20, 2018)
7 ‘soft skills’ all PR pros should master (PR Daily - March 21, 2018)
How communicators can promote stability amid volatility (Ragan - March 20, 2018)
IBM Reviews Eight-Figure Global PR Brief After 17 Years With Text100 & Ketchum (The Holmes Report - March 20, 2018)
PR News Announces Winners of 2018 CSR & Nonprofit Awards (PR News - March 20, 2018)
90 Minutes to Pitch Top Tier Media with 100% Success (Spin Sucks - March 20, 2018)
Why journalists want a time-sensitive pitch (PR Daily - March 20, 2018)
Are PR Agency Valuations Worth the Time and Money? (CommPro - March 21, 2018)
Summary Section:
What the PESO model got wrong
By Noell Ochieng
Axia Public Relations - March 20, 2018
The PESO model for segregating paid media, earned media, shared media and owned media has been around for years. There's one thing we don't like about PESO. It leads with paid.
The Ultimate Guide to Writing Comments that Mine for Content
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - March 21, 2018
Writing comments can be scary and certainly time-consuming, but they also provide a window into how your audience thinks and help you mine for new content.
How To Identify And Speak To Your Customer Personas
By Gary Nealon, Founder of Nealon Solutions
Forbes - March 21, 2018
The better you know your audience, the more effectively you’ll be able to reach them.
Budget Cited as Top PR Challenge
By Jon Gingerich
O'Dwyer's - March 20, 2018
Cost remains the greatest obstacle facing the corporate communications world and a daily concern for professionals working in the industry today, according to a recent survey.
7 ‘soft skills’ all PR pros should master
By Michelle Garrett
PR Daily - March 21, 2018
Some skills that make or break a PR career are hard to quantify. What are the intangible qualities that send a PR pro to the top of the class?
How communicators can promote stability amid volatility
By Rogério Artoni
Ragan - March 20, 2018
Don’t sweep issues under the rug; communicate with transparency and empathy. Prioritize employee engagement, and remind workers of their value.
IBM Reviews Eight-Figure Global PR Brief After 17 Years With Text100 & Ketchum
By Diana Marszalek
The Holmes Report - March 20, 2018
IBM is reviewing global PR agency duties worth as much as $15 million, after a 17-year relationship with lead agencies Ketchum and Text100.
PR News Announces Winners of 2018 CSR & Nonprofit Awards
By Justin Joffe
PR News - March 20, 2018
On March 20, 2018, PR News once again honored the top nonprofit and CSR campaigns at Washington, D.C.'s National Press Club.
90 Minutes to Pitch Top Tier Media with 100% Success
By Michael Smart
Spin Sucks - March 20, 2018
While 90 minutes may seem like forever, if you can devote that time to pitching top tier media, Michael Smart says you will have absolute success.
Why journalists want a time-sensitive pitch
By Jennifer Post
PR Daily - March 20, 2018
Searching for a way to rise to the top of a reporter’s inbox? A story that has missed its window of opportunity is destined for the trash.
Are PR Agency Valuations Worth the Time and Money?
By Art Stevens, Managing Partner, The Stevens Group
CommPro - March 21, 2018
Our profession has a process used to help determine the appropriate value of a PR agency. It’s called “valuation.”
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