Hi! Read Your Daily PR Brief! - March 22, 2018
Hello! Check out some of today's best PR industry news clips:
Need To Let A Client Go? Here's How To Do It Professionally (Forbes - March 22, 2018)
Want to Pull a Viral PR Stunt? Take a Lesson From a Company Best Known for Kosher Wine (Inc. - March 22, 2018)
30 jobs in the PR and marketing world (PR Daily - March 21, 2018)
4 keys to effective PR writing (Ragan - March 22, 2018)
Cambridge Analytica, Cyber-Propaganda & Brand Communications (The Holmes Report - March 22, 2018)
Why I Ignored Your Media Pitch (and What to Do About it) (Spin Sucks - March 21, 2018)
Strategic Social Media Is Essential For Driving B2B Sales (Forbes - March 22, 2018)
3 Ways to Prepare For Any Media Interview (Business 2 Community - March 21, 2018)
What’s your line? How to craft the perfect headline and first sentence of an email pitch (Muck Rack Blog - March 20, 2018)
Journalist Outreach: How to Write the Perfect Pitch (Mention Blog - March 22, 2018)
Crisis Communications: When a CEO is a Bad Apple (Spin Sucks - March 22, 2018)
Summary Section:
Need To Let A Client Go? Here's How To Do It Professionally
By Forbes Agency Council
Forbes - March 22, 2018
Follow this advice from Forbes Agency Council members if you find that you need to "break up" with one of your clients.
Want to Pull a Viral PR Stunt? Take a Lesson From a Company Best Known for Kosher Wine
By Cameron Albert-Deitch
Inc. - March 22, 2018
Manischewitz Company, which primarily sells kosher food products, launched a PR campaign asking Adam Sandler to write a Passover song.
30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily - March 21, 2018
What are the best organizations to work for in 2018? Find out, and then browse our roundup of current job openings.
4 keys to effective PR writing
By Michael Smart
Ragan - March 22, 2018
Eloquence is nice; clean, concise copy that sparks action is better. Here’s how to achieve the latter.
Cambridge Analytica, Cyber-Propaganda & Brand Communications
By Maja Pawinska Sims
The Holmes Report - March 22, 2018
What the unfolding Facebook data breach means for brands, communications professionals, and social media.
Why I Ignored Your Media Pitch (and What to Do About it)
By Todd Walker
Spin Sucks - March 21, 2018
If you ignore advice about your media pitch from a former TV journalist, you'll never have success. Todd Walker puts it out there and has great advice.
Strategic Social Media Is Essential For Driving B2B Sales
By Elliot Schimel
Forbes - March 22, 2018
It's often thought that social media, the domain of selfies and memes, is not serious enough to be effective for B2B marketing. But this couldn’t be further from the truth.
3 Ways to Prepare For Any Media Interview
By Toni Harrison
Business 2 Community - March 21, 2018
To ensure you’re properly prepared for media opportunities that come your way, follow these three steps as a guide for successfully navigating any interview.
What’s your line? How to craft the perfect headline and first sentence of an email pitch
By Colleen Martell
Muck Rack Blog - March 20, 2018
In PR, it’s the email subject line -- and first sentence of an email pitch -- that can make all the difference when PR pros pitch stories to the media.
Journalist Outreach: How to Write the Perfect Pitch
By Wendy Dessler
Mention Blog - March 22, 2018
Every brand could use a little more good PR, but it's usually hard to come by. Learn the right way to pitch journalists and influencers to get more stories in better publications.
Crisis Communications: When a CEO is a Bad Apple
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - March 22, 2018
In our ongoing series about crisis communications, we look at a CEO at a publicly traded company that had to be fired—and what ensued from there.
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