It's Friday! Please Enjoy Your Daily PR Brief! - March 23, 2018
Hello! Check out some of today's best PR industry news clips:
Parkland Students Create Historic Public Relations Campaign (Forbes - March 15, 2018)
3 Important Lessons From Facebook's Deepening PR Crisis (Inc. - March 22, 2018)
5 ways cryptocurrency is influencing PR tactics (PR Daily - March 23, 2018)
Online vs Traditional: What's the best way to learn? (Spin Sucks - March 23, 2018)
3 ways to get amazing PR with influencer marketing (Ragan - March 22, 2018)
Gaines-Ross, Macnamara, McCorkindale to Be Inducted Into PR News’ Measurement Hall of Fame (PR News - March 23, 2018)
If Your PR Team Isn't Utilizing Systems Thinking, They May Be Killing Us All (Forbes - March 23, 2018)
4 Corporate Communications Lessons From Hurricane Harvey (Public Relations Society of America - March 23, 2018)
Six Ways Agencies Can Improve Growth (Forbes - March 23, 2018)
How To Stop A Viral Post From Turning Into A PR Crisis, By AirAsia (Vulcan Post - March 23, 2018)
5 tips for successful pitching (Ragan - March 23, 2018)
Summary Section:
Parkland Students Create Historic Public Relations Campaign
By Robert Wynne
Forbes - March 15, 2018
The public relations campaign to raise awareness for school safety in the wake of the Parkland shootings may be one of the most successful public relations campaigns in recent history.
3 Important Lessons From Facebook's Deepening PR Crisis
By Ari Zoldan, CEO of Quantum Media Group
Inc. - March 22, 2018
Following the three steps of crisis management -- prepare, respond, and recover -- let's examine Facebook's process thus far.
5 ways cryptocurrency is influencing PR tactics
By Jordan Chanofsky
PR Daily - March 23, 2018
Though in its infancy, virtual cash threatens to upend the way business is done. Here’s how communicators can help clients in this volatile sector.
Online vs Traditional: What's the best way to learn?
By Mike Connell, Director of Client Services at Arment Dietrich
Spin Sucks - March 23, 2018
With all the choice and access to education at our fingertips, at what point do we ask: Online vs traditional learning? Which one should we choose, and why?
3 ways to get amazing PR with influencer marketing
By Kayla Matthews
Ragan - March 22, 2018
Many companies are seeing the benefits of partnering with celebrities and tastemakers. Here are some examples of how to make powerful friends—and reap the benefits.
Gaines-Ross, Macnamara, McCorkindale to Be Inducted Into PR News’ Measurement Hall of Fame
By Steve Goldstein
PR News - March 23, 2018
Established in 2011, PR News' Measurement Hall of Fame recognizes long-standing and continued efforts in advancing and championing PR measurement and analysis, and the promotion and awareness of key metrics within the PR community.
If Your PR Team Isn't Utilizing Systems Thinking, They May Be Killing Us All
By Lora Kratchounova, Founder and Principle of Scratch Marketing + Media
Forbes - March 23, 2018
A systems-thinking approach to PR is about identifying systemic structures and patterns of market changes that take time to germinate.
4 Corporate Communications Lessons From Hurricane Harvey
By Sydney Isaacs
Public Relations Society of America - March 23, 2018
As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises.
Six Ways Agencies Can Improve Growth
By Forbes Agency Council
Forbes - March 23, 2018
Reaching company goals can be challenging. Here are some approaches you can use to help.
How To Stop A Viral Post From Turning Into A PR Crisis, By AirAsia
By Dale John Wong
Vulcan Post - March 23, 2018
A video appeared on Facebook showing AirAsia’s partner ground crew mishandling bicycles that were transported back on a flight from Taiwan.
5 tips for successful pitching
By Richard Etchison
Ragan - March 23, 2018
Here’s how to throw a thoughtfully targeted strike and secure the coverage you crave.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
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