Happy new week! Read today's Daily PR Brief! - March 26, 2018
Hello! Check out some of today's best PR industry news clips:
10 Ways To Set Clear Expectations With A New Client (Forbes - March 25, 2018)
Inspired by champions: The Diversity Distinction in PR Awards (PR Week - March 26, 2018)
3 ways to quell bad news (PR Daily - March 26, 2018)
Analysis: Inside IBM's Radical PR Overhaul (The Holmes Report - March 26, 2018)
4 tips to create trust-building, barrier-smashing communication (Ragan - March 25, 2018)
The 4-Step Plan to Build a Better Ambassador Program (Cision - March 26, 2018)
Infographic: Taking the Pulse of PR and Social Media Jobs (Meltwater Blog - March 25, 2018) [Infographic]
What Is Your Personal Code of Conduct? (Public Relations Society of America - March 26, 2018)
Create an Effective Message Strategy for Difficult Topics (Spin Sucks - March 26, 2018)
Four PR Lessons To Learn From The Tide Pod Challenge (Forbes - March 26, 2018)
Here's comes the pitch! Will it be a topic or a source? (Muck Rack Blog - March 26, 2018)
Summary Section:
10 Ways To Set Clear Expectations With A New Client
By Forbes Agency Council
Forbes - March 25, 2018
To get your working relationship off on the right foot, it's important to establish parameters, timelines and deliverables up front and honor those agreements.
Inspired by champions: The Diversity Distinction in PR Awards
By Andy Polansky
PR Week - March 26, 2018
Weber Shandwick CEO Andy Polansky kicks off this four-column series, sponsored by the PR Council, by emphasizing leadership's role in driving diversity and inclusion.
3 ways to quell bad news
By Anne Green and Laura Vinci
PR Daily - March 26, 2018
When responding to a crisis, your level of preparation will make all the difference. Consider this advice on how to stay authentic from industry insiders and crisis veterans.
Analysis: Inside IBM's Radical PR Overhaul
By Diana Marszalek
The Holmes Report - March 26, 2018
New CCO Ray Day is clearly unafraid to disrupt IBM's typically measured approach as he attempts to help revive the tech giant's flagging brand.
4 tips to create trust-building, barrier-smashing communication
By Will Wise and Chad Littlefield
Ragan - March 25, 2018
Whether it’s an internal or external effort, be upfront about your intentions. Express genuine care and concern, and offer ‘social proof’ of your good work.
The 4-Step Plan to Build a Better Ambassador Program
By Brian Freeman
Cision - March 26, 2018
Influencer and brand ambassador marketing used to be an untapped land of opportunity. Now, everyone is looking for the best ambassadors.
Infographic: Taking the Pulse of PR and Social Media Jobs [Infographic]
By Meltwater
Meltwater Blog - March 25, 2018
We've always been fans of being informed and prepared, that's why we put the pulse of PR and social media jobs in this handy infographic.
What Is Your Personal Code of Conduct?
By Jim Lukaszewski
Public Relations Society of America - March 26, 2018
When leaders are troubled, confused, afraid or stressed out, the conversation tends to turn to personal beliefs and emotions rather than the technicalities of a good press release.
Create an Effective Message Strategy for Difficult Topics
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks - March 26, 2018
Creating an effective message strategy around difficult topics is not an easy task. These brands serve as great examples of how to do it right.
Four PR Lessons To Learn From The Tide Pod Challenge
By Blair Nicole Nastasi, CEO & Founder of Media Moguls PR
Forbes - March 26, 2018
Whether your PR crisis occurs by chance or due to your company's mistake, how you respond is pivotal.
Here's comes the pitch! Will it be a topic or a source?
By Jennifer Post
Muck Rack Blog - March 26, 2018
Getting a pitch as a journalist is much like being up at bat. You see the pitch come in, but what will it be? Is the source or topic more important in a PR pitch?
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