Hello! Check Out Your Daily PR Brief! - March 27, 2018
Hello! Check out some of today's best PR industry news clips:
Mid-Size Professional Service Firm Leaders Should Rethink LinkedIn (Forbes - March 27, 2018)
Top 25 PR Firms Posted Solid Gains in '17 (O'Dwyer's - March 26, 2018)
8 crisis myths you should ignore (PR Daily - March 27, 2018)
'Brands Fail Because They Forget Who They Are' — Jack In The Box On Remaining A Challenger (The Holmes Report - March 27, 2018)
3 Tiers of a Social Media Crisis—and How to Manage Each One of Them (PR News - March 26, 2018)
Followers and the Content They Pay Attention To (Institute for Public Relations - March 26, 2018)
9 journalistic interview tactics to identify and resist (Ragan - March 27, 2018)
Five Ways to Intelligently Use Communications Data (Spin Sucks - March 26, 2018)
What Does EU's General Data Protection Regulation Mean For American Brands? (Forbes - March 27, 2018)
9 Things That Must Be in Your Electronic Press Kit (Business 2 Community - March 27, 2018)
This month in bad PR pitches (Muck Rack Blog - March 27, 2018)
Summary Section:
Mid-Size Professional Service Firm Leaders Should Rethink LinkedIn
By Randy Shattuck
Forbes - March 27, 2018
Here's how to optimize business opportunities using LinkedIn if you want new deals, clients and revenue.
Top 25 PR Firms Posted Solid Gains in '17
By John O'Dwyer
O'Dwyer's - March 26, 2018
Twenty-one of the top 25 firms in O'Dwyer's 2018 rankings enjoyed positive growth in fee income, with 11 charting double-digit gains.
8 crisis myths you should ignore
By Adam Fisher
PR Daily - March 27, 2018
While there are many approaches to any crisis, some tactics are misguided—and dangerous for your reputation. Make sure you avoid committing these common crisis mistakes.
'Brands Fail Because They Forget Who They Are' — Jack In The Box On Remaining A Challenger
By Diana Marszalek
The Holmes Report - March 27, 2018
Speaking at the ANA's Brand Masters Conference, Jack In The Box CMO Iwona Alter said the fast food chain's key to overcoming obstacles is remembering 'who we are as a brand.'
3 Tiers of a Social Media Crisis—and How to Manage Each One of Them
By Hayley Jennings
PR News - March 26, 2018
Each social media crisis is different, and by taking a three-tiered approach to crisis management strategy, brands can quickly handle anything that comes.
Followers and the Content They Pay Attention To
By Jacqueline F. Strayer
Institute for Public Relations - March 26, 2018
With a plethora of social media sites, what makes someone follow another person and what type of content do they pay attention to?
9 journalistic interview tactics to identify and resist
By William Comcowich
Ragan - March 27, 2018
Speaking to a reporter can be like walking a tightrope. You want to be truthful, of course, but off-the-cuff remarks can land you in trouble. Follow this guidance to maintain your equilibrium.
Five Ways to Intelligently Use Communications Data
By Matija Martek
Spin Sucks - March 26, 2018
Communications data is getting more and more robust and there now are more than 2,000 data sets to intelligently advise our clients and executives.
What Does EU's General Data Protection Regulation Mean For American Brands?
By Adam Deflorian, Founder and CEO of AZDS Interactive Group
Forbes - March 27, 2018
Failure to properly address GDPR can result in the ultimate double whammy: fines gained and marketing revenue lost.
9 Things That Must Be in Your Electronic Press Kit
By Doreen Clark
Business 2 Community - March 27, 2018
This month in bad PR pitches
By Jessica Lawlor
Muck Rack Blog - March 27, 2018
Here are some of the more cringeworthy tweets from journalists about the PR pitches landing in their inboxes lately.
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