Howdy! Please Enjoy Your Daily PR Brief! - March 28, 2018
Hello! Check out some of today's best PR industry news clips:
Seven Ways To Achieve Success As A New Agency (Forbes - March 28, 2018)
2018 Social Media Awards Finalists Announced by PR News (PR News - March 27, 2018)
Women in the Public Relations Industry (Business 2 Community - March 28, 2018)
Crisis Experts Share What Brands Can Learn From Heineken’s Ad Fiasco (PR News - March 27, 2018)
5 Macro Shifts Driving The Growth PR Evolution (Inc. - March 28, 2018)
3 skills the next generation of PR pros must cultivate (PR Daily - March 28, 2018)
How Does Non-Paid Media Impact the Effectiveness of Paid Ads? An Exploration with AT&T and Hotels.com (Institute for Public Relations - March 27, 2018)
95 helpful tools and resources for communicators (Ragan - March 27, 2018)
How Communicators Can Use Reddit for Content Marketing (Spin Sucks - March 27, 2018)
Global PR Survey: 4 Rules to Help You Win International Headlines (Kelton Global - March 27, 2018)
Social Sentiment Online: Yes, Social Media is Becoming More Negative (Mention Blog - March 27, 2018)
Summary Section:
Seven Ways To Achieve Success As A New Agency
By Forbes Agency Council
Forbes - March 28, 2018
Developing your business is challenging. Here are some approaches that can help you focus and grow.
2018 Social Media Awards Finalists Announced by PR News
By Justin Joffe
PR News - March 27, 2018
A list of 2018 Social Media Awards finalists as announced by PR News.
Women in the Public Relations Industry
By Mikaela Farasyn
Business 2 Community - March 28, 2018
While women dominate almost every level of PR, the executive level seems hardly touched by women.
Crisis Experts Share What Brands Can Learn From Heineken’s Ad Fiasco
By Sophie Maerowitz
PR News - March 27, 2018
What brand communicators can learn from Heineken's current crisis, spurred by a recent ad that many social media users are calling racist.
5 Macro Shifts Driving The Growth PR Evolution
By Rebekah Iliff, Chief Strategy Officer for AirPR
Inc. - March 28, 2018
Technological innovation - combined with key consumer behavioral changes - has far-reaching implications for humanity, so it's good to take a giant step back and acknowledge how it affects our careers - good and bad.
3 skills the next generation of PR pros must cultivate
By Caroline Yodice
PR Daily - March 28, 2018
As PR roles incorporate more tasks—including video creation and data measurement—the industry will look for a wide range of skills from new hires. What tasks should PR pros develop?
How Does Non-Paid Media Impact the Effectiveness of Paid Ads? An Exploration with AT&T and Hotels.com
By Angela Jeffrey and Gary Getto
Institute for Public Relations - March 27, 2018
This study compares Net Positive PR Impressions against advertising creative scores for Hotels.com and AT&T over nine-months. Results show the potential for PR to increase the value of media buys by impacting creative effectiveness.
95 helpful tools and resources for communicators
By Robby Brumberg
Ragan - March 27, 2018
PR pros should eagerly plunge into platforms that can provide a leg up on the competition. Review this handy list to make your work more efficient and compelling.
How Communicators Can Use Reddit for Content Marketing
By Mike Connell, Director of Client Services at Arment Dietrich
Spin Sucks - March 27, 2018
For years Reddit has intrigued, yet confounded anyone with a marketing agenda. Now? Creators are talking about Reddit for content marketing.
Global PR Survey: 4 Rules to Help You Win International Headlines
By Danielle Sherman
Kelton Global - March 27, 2018
PR surveys are important for any global campaign, but they need to be designed correctly to create compelling headlines. Learn four critical rules to get the most out of your PR survey investment.
Social Sentiment Online: Yes, Social Media is Becoming More Negative
By Patrick Whatman
Mention Blog - March 27, 2018
Think the web and social media are filled with angry users? You might be right. See what we learned about social sentiment online after studying more than 11 billion mentions!
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