Happy Friday! Read Your Daily PR Brief! - March 30, 2018
Hello! Check out some of today's best PR industry news clips:
4 ways PR pros can write copy that journalists love (PR Daily - March 28, 2018)
Weber Shandwick’s Work for MSU Raises Questions About Client Vetting (PR News - March 29, 2018)
13 Agency Pros Share The Most Important Career Lesson They've Learned (Forbes - March 30, 2018)
Accounts in Transit (O'Dwyer's - March 29, 2018)
3 ways PR and marketing pros can use emojis to up your Twitter game (PR Daily - March 29, 2018)
A Challenge to Industry: Devise a Measurement Standard Where Outcomes Will Be Useful (PR News - March 30, 2018)
11 Ways To Handle A Dive In Your Influencer's Reputation (Forbes - March 30, 2018)
"Unsuck" Your Media Relations Using a Video Pitch (Spin Sucks - March 29, 2018)
Infographic: Sizing and scaling your social media images (PR Daily - March 30, 2018)
Facebook’s Current Woes Symptomatic of Raging Content Saturation (Public Relations Society of America - March 30, 2018)
Summary Section:
4 ways PR pros can write copy that journalists love
By Beki Winchel
PR Daily - March 28, 2018
If you’re looking to entice a reporter and grab media coverage for your organization or client, consider these secrets from the product manager of The AP Stylebook.
Weber Shandwick’s Work for MSU Raises Questions About Client Vetting
By Jerry Ascierto
PR News - March 29, 2018
Weber Shandwick’s crisis management work for Michigan State University has come to light, dealing a blow to the industry’s reputation—and raising questions about the agency’s client-vetting process.
13 Agency Pros Share The Most Important Career Lesson They've Learned
By Forbes Agency Council
Forbes - March 30, 2018
What you learn from your everyday experiences can often stick with you and shape the rest of your career.
Accounts in Transit
By Steve Barnes
O'Dwyer's - March 29, 2018
Latest accounts in transit, including global cybersecurity provider F-Secure, hostel-booking platform Hostelworld, and more.
3 ways PR and marketing pros can use emojis to up your Twitter game
By Beki Winchel
PR Daily - March 29, 2018
Visuals are huge online, including these symbols which are prevalent throughout social media posts. Here are several ways you can use them to better gather and interpret online engagement
A Challenge to Industry: Devise a Measurement Standard Where Outcomes Will Be Useful
By Graeme Harris
PR News - March 30, 2018
Most measurement firms fail to disclose how they arrive at the effectiveness of their metrics.
11 Ways To Handle A Dive In Your Influencer's Reputation
By Forbes Communications Council
Forbes - March 30, 2018
Don't stand by an influencer whose reputation has suddenly turned sour.
"Unsuck" Your Media Relations Using a Video Pitch
By Sandy Pell
Spin Sucks - March 29, 2018
Media relations continues to evolve and become even more customized and individualized. in this article, Sandy Pell recommends a video pitch to stand out.
Infographic: Sizing and scaling your social media images
By Ted Kitterman
PR Daily - March 30, 2018
The correct dimensions for your photo or illustration depend on its intended use. See this infographic for the perfect height and width for each platform.
Facebook’s Current Woes Symptomatic of Raging Content Saturation
By Michael Smart
Public Relations Society of America - March 30, 2018
Facebook's current struggle is emblematic of a public relations truth that transcends time: There is no channel or platform that will persist as a “silver bullet” long enough for you to make it your career.
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