Happy New Week! Here's Your Daily PR Brief! - April 2, 2018
Hello! Check out some of today's best PR industry news clips:
When Sorry Isn’t Enough: Three Tips for Companies to Protect Reputation in Ingraham’s Wake (PR News - April 2, 2018)
Survey: Communicators pinpoint the hottest trends and tactics (PR Daily - March 30, 2018)
4 ways PR pros can write copy that journalists love (Ragan - April 2, 2018)
Coca-Cola Rethinks PR Agency Roster (The Holmes Report - April 2, 2018)
5 Ways to Refresh Your News Release Strategy (Cision - April 2, 2018)
Strategy: In PR, There's Power in Third-Party Validation (Meltwater Blog - April 1, 2018)
When Google Reviews Say You Suck (Business 2 Community - March 31, 2018)
What Can You Do with a Public Relations Degree? (Money Inc. - March 30, 2018)
10 Ways to Amplify Favorable Media Mentions (Business 2 Community - March 30, 2018)
How to Identify the Right Media Outlet for your Story (Landis Communications - April 2, 2018) [VIDEO]
Top 6 questions public relations students ask us about the PR industry (Axia Public Relations - April 2, 2018)
4 keys to effective PR writing (PR Daily - April 2, 2018)
Summary Section:
When Sorry Isn’t Enough: Three Tips for Companies to Protect Reputation in Ingraham’s Wake
By Katie Sprehe
PR News - April 2, 2018
Protecting your company’s reputation is no longer a luxury, but rather it has become a necessity as you never know when the call will come.
Survey: Communicators pinpoint the hottest trends and tactics
By Robby Brumberg
PR Daily - March 30, 2018
Respondents identified storytelling, content marketing and ‘thought leadership’ as preeminent PR strategies in 2018 and beyond.
4 ways PR pros can write copy that journalists love
By Beki Winchel
Ragan - April 2, 2018
If you’re looking to entice a reporter and grab media coverage for your organization or client, consider these secrets from the product manager of The AP Stylebook.
Coca-Cola Rethinks PR Agency Roster
By Diana Marszalek
The Holmes Report - April 2, 2018
The iconic brand is understood to have invited numerous agencies to take part in a review of its approved vendor list.
5 Ways to Refresh Your News Release Strategy
By Ashley Tucker
Cision - April 2, 2018
Check out these five ways to refresh the news release so that you can better achieve PR goals through distribution.
Strategy: In PR, There's Power in Third-Party Validation
By Meltwater
Meltwater Blog - April 1, 2018
I recently came across this quote: “To get something from nothing, you need the validity that only third-party endorsements can bring.” There's truth to how third-party validation is often what makes someone else believe your claims.
When Google Reviews Say You Suck
By Gregory Heilers
Business 2 Community - March 31, 2018
Because 88% of of consumers trust online reviews as much as a personal recommendation, you need to make sure that your company’s online reputation balance sheet comes out in the positive.
What Can You Do with a Public Relations Degree?
By Ronn Torossian
Money Inc. - March 30, 2018
As the media landscape continues to grow, there's an ever-present need for professionals in the field of public relations, or "PR" management. Despite what most people think, there's more to being a public relations expert than sitting behind a computer screen and making sure a company posts the right things on
10 Ways to Amplify Favorable Media Mentions
By William Comcowich
Business 2 Community - March 30, 2018
PR pros rejoice when they place a positive article in a respected media outlet. But the task doesn’t end there. While the placement is commendable, PR can take many additional steps to amplify positive media mentions.
How to Identify the Right Media Outlet for your Story [VIDEO]
By David Cumpston
Landis Communications - April 2, 2018
With so many types of media to choose from – newspapers, television, radio, social media and more – it can be tricky to identify which medium is best to pitch.
Top 6 questions public relations students ask us about the PR industry
By Marjorie Comer
Axia Public Relations - April 2, 2018
We created a list of the top six questions we get from PR students in informational interviews.
4 keys to effective PR writing
By Michael Smart
PR Daily - April 2, 2018
Eloquence is nice; clean, concise copy that sparks action is better. Here’s how to achieve the latter.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.