Howdy! Check Out Your Daily PR Brief! - April 3, 2018
Hello! Check out some of today's best PR industry news clips:
5 PR Tips for Facebook CEO Mark Zuckerberg (Inc. - April 3, 2018)
Preparing for New Kinds of Crisis and Controversy (O'Dwyer's - April 3, 2018)
3 approaches to revamping your content strategy (PR Daily - April 2, 2018)
April Fools Pranks by Brands Highlight Lessons in Good Humor…and Bad Taste (PR News - April 2, 2018)
How to Prove PR Value to the CEO (or Leadership Team) (Spin Sucks - April 3, 2018)
Media training matters (Babel - April 3, 2018)
The CMO’s Guide to Saving Their Bosses Bacon Online (Business 2 Community - April 3, 2018)
How transparency in corporate communication earns social media kudos (Axia Public Relations - April 3, 2018)
Who Wants To Do PR For Coachella? (Everything PR - April 3, 2018)
Building a Risk-Sensitive Culture to Head Off Crises (Spin Sucks - April 2, 2018)
Summary Section:
5 PR Tips for Facebook CEO Mark Zuckerberg
By Mae Anderson
Inc. - April 3, 2018
Legislators across the world are summoning the Facebook founder to answer questions. Here are some recommendations from public relations experts.
Preparing for New Kinds of Crisis and Controversy
By Jacqueline Kolek
O'Dwyer's - April 3, 2018
A recent Global Strategy Group survey found that more 80 percent of people believe corporations should take action on important issues.
3 approaches to revamping your content strategy
By Colin Deval
PR Daily - April 2, 2018
How are you growing your craft? Test your skills and reenergize your team by giving yourself ambitious content goals.
April Fools Pranks by Brands Highlight Lessons in Good Humor…and Bad Taste
By Justin Joffe
PR News - April 2, 2018
Monday saw brands execute countless April Fools' pranks on their (mostly) unsuspecting audiences.
How to Prove PR Value to the CEO (or Leadership Team)
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - April 3, 2018
One of the most difficult jobs of the communicator is to prove PR value to the CEO. We've too long focused on vanity metrics, but that will no longer cut it.
Media training matters
Babel - April 3, 2018
Media interviews have the potential to be hugely influential. Done right, they can cause your business’ sales to skyrocket, improve brand perception and mitigate crises. But handled badly and your company’s reputation can take a serious nosedive.
The CMO’s Guide to Saving Their Bosses Bacon Online
By Daniel Threlfall
Business 2 Community - April 3, 2018
You, as the CMO, are tasked with damage control. Online reputation management (ORM) is the answer. But what exactly should you do?
How transparency in corporate communication earns social media kudos
By Wendy Bulawa Agudelo
Axia Public Relations - April 3, 2018
When all eyes are on your company, take the opportunity to be transparent, genuine and explain what has happened.
Who Wants To Do PR For Coachella?
Everything PR - April 3, 2018
Palm Desert is seeking proposals from qualified agencies for professional services to assist with the City’s marketing and advertising program in two distinct areas: media buying and creative/branding services.
Building a Risk-Sensitive Culture to Head Off Crises
By Jon Goldberg
Spin Sucks - April 2, 2018
Crises typically are self-induced and can be avoided if employees are empowered to report problems. By building a risk-sensitive culture, you can do that.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.