Hello! Please Enjoy Your Daily PR Brief! - April 4, 2018
Hello! Check out some of today's best PR industry news clips:
Should Brands Go Political With Their Ad Campaigns? Nine Agency Pros Weigh In (Forbes - April 4, 2018)
2017 Video & Visual Awards Winners (PR Daily - April 4, 2018)
Harvey Weinstein dumped by crisis PR firm Sitrick and Company (New York Daily News - April 3, 2018)
Broadcast Coverage, Social Media Amplification (O'Dwyer's - April 4, 2018)
8 crisis myths you should ignore (Ragan - April 4, 2018)
Infographic: LinkedIn Emerges as a Powerful Marketing Channel (PR News - April 3, 2018)
Fight or Flight: How Americans React to Corporate Crises and Controversies (Institute for Public Relations - April 4, 2018)
Why You Should Pursue Your APR Certification in 2018 (Public Relations Society of America - April 4, 2018)
4 Pricing Alternatives to Consider in a Communications Firm (Spin Sucks - April 4, 2018)
Sorrell Denies Misuse of WPP's Assets (O'Dwyer's - April 3, 2018)
The City of Berkeley Seeks Media Firm (Everything PR - April 4, 2018)
Summary Section:
Should Brands Go Political With Their Ad Campaigns? Nine Agency Pros Weigh In
By Forbes Agency Council
Forbes - April 4, 2018
From daily news stories to our social media feeds, political conversation is everywhere.
2017 Video & Visual Awards Winners
PR Daily - April 4, 2018
Visual design and video make every campaign and initiative more engaging, but who is creating truly innovative content? We combined two programs this year to find the best creative work in the industry.
Harvey Weinstein dumped by crisis PR firm Sitrick and Company
By Kate Feldman
New York Daily News - April 3, 2018
Public relations firm Sitrick and Company has dropped Harvey Weinstein from its roster of clients.
Broadcast Coverage, Social Media Amplification
By Andrea Pass
O'Dwyer's - April 4, 2018
Today, an integrated message communicated via broadcast and social media platforms ties together unified brand outreach to increase sales, grow positive reputation management and engagement over multiple channels.
8 crisis myths you should ignore
By Adam Fisher
Ragan - April 4, 2018
There are many approaches to mitigate a PR fiasco, but some tactics are misguided—and dangerous for your reputation. Make sure you avoid committing these common mistakes.
Infographic: LinkedIn Emerges as a Powerful Marketing Channel
By Hayley Jennings
PR News - April 3, 2018
LinkedIn ranks second only to Facebook in terms of best social media ROI and ad dollars spent, ahead of sexier platforms like Instagram and Twitter.
Fight or Flight: How Americans React to Corporate Crises and Controversies
By Doug Pinkham
Institute for Public Relations - April 4, 2018
Why do some controversies grow into crises? And why do some crises “stick” while others fade away in a few days or weeks?
Why You Should Pursue Your APR Certification in 2018
By Mitchell Marovitz, APR, Fellow PRSA
Public Relations Society of America - April 4, 2018
As our thoughts turn to warmer weather and the promise of renewal, I invite you to consider making this your year to earn your APR certification.
4 Pricing Alternatives to Consider in a Communications Firm
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - April 4, 2018
In a service business, we make money on our time, but that doesn't mean we have to always bill our time. Here are four pricing alternatives to consider.
Sorrell Denies Misuse of WPP's Assets
By Kevin McCauley
O'Dwyer's - April 3, 2018
Martin Sorrell WPP chief Martin Sorrell rejects allegations that he misused corporate assets of the UK-based ad/PR conglom.
The City of Berkeley Seeks Media Firm
By John Goode
Everything PR - April 4, 2018
The City of Berkeley is soliciting written proposals from qualified firms to provide community outreach and engagement services for the Resident.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.