Hey there! Check Out Today's Daily PR Brief! - April 5, 2018
Hello! Check out some of today's best PR industry news clips:
YouTube Shooting Shows Brands can be Unwillingly Dragged into a Crisis (PR News - April 4, 2018)
Before You ICO: The Definitive Guide To PR (Forbes - April 4, 2018)
Don't Forget Radio! (O'Dwyer's - April 5, 2018)
30 jobs in the PR and marketing world (PR Daily - April 4, 2018)
4 steps to gaining confidence as a public speaker (Ragan - April 4, 2018)
Google Pledges Huge Investment With Journalism Industry And Plans to Tackle Fake News (Cision - April 5, 2018)
What is the PESO Model? A Week-by-Week Breakdown (Spin Sucks - April 5, 2018)
Panera’s attempt to downplay data breach backfires (PR Daily - April 5, 2018)
Measurement, Analytics a Hot Skill (Business 2 Community - April 4, 2018)
3 Attributes of a Strong and Practical Crisis Management Governance Model (Melissa Agnes - April 4, 2018)
The Perfect Press Release: A Guide for Startups, a 4-Minute Read (Business 2 Community - April 5, 2018)
3 reasons you should always have a trained media spokesperson available (Axia Public Relations - April 5, 2018)
Summary Section:
YouTube Shooting Shows Brands can be Unwillingly Dragged into a Crisis
By Seth Arenstein
PR News - April 4, 2018
Despite what a brand thinks about entering the fray, some have no choice.
Before You ICO: The Definitive Guide To PR
By Cheryl Conner
Forbes - April 4, 2018
With social media ads banned and the SEC vigilant, the ICO is an evolving arena. So what does this mean for PR?
Don't Forget Radio!
By Wendy Meyeroff
O'Dwyer's - April 5, 2018
The numbers still show how valuable a marketing tool this is. Yet I regularly get insights as to how few folks truly recognize, let alone use, this venue.
30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily - April 4, 2018
Why will so many people be spending April 7 soaking up the suds? Find out, and then check out our roundup of current jobs openings.
4 steps to gaining confidence as a public speaker
By Brian Tracy
Ragan - April 4, 2018
In most careers, at some point you’ll stand before a crowd—maybe six people, maybe 1,600—and have to deliver the goods. Own the moment, and make the most of this golden opportunity.
Google Pledges Huge Investment With Journalism Industry And Plans to Tackle Fake News
By Christine Cube
Cision - April 5, 2018
Google is taking aim at fake news. Its latest news initiative is a multi-pronged program to invest in a variety of journalism-related projects.
What is the PESO Model? A Week-by-Week Breakdown
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - April 5, 2018
The PESO model is widely used by the PR industry, but it's not often it's used to the fullest extent. This is the start to a week-by-week breakdown to help.
Panera’s attempt to downplay data breach backfires
By Ted Kitterman
PR Daily - April 5, 2018
When the bakery and restaurant chain tried to say only 10,000 accounts were leaked online, security reporters were ready to prove them wrong. Here are some lessons from this PR misstep.
Measurement, Analytics a Hot Skill
By Sally Falkow
Business 2 Community - April 4, 2018
This year alone, the U.S. is projected to absorb a shortfall of 190,000 data scientists — and that’s not even counting the 1.5 million more analysts and leaders needed to make use of the information big data supplies.
3 Attributes of a Strong and Practical Crisis Management Governance Model
By Melissa Agnes
Melissa Agnes - April 4, 2018
There are three critical attributes of a strong crisis management governance structure that I want you to keep in mind moving forward.
The Perfect Press Release: A Guide for Startups, a 4-Minute Read
By Michelle McIntyre
Business 2 Community - April 5, 2018
Here are some quick press release tips for small businesses and startups.
3 reasons you should always have a trained media spokesperson available
By Wendy Bulawa Agudelo
Axia Public Relations - April 5, 2018
A trained media spokesperson is someone who’s comfortable during interviews and familiar with your company from rooftop to basement and everything in between.
The Daily PR Brief is put together by the analysts at ITK Information Services. If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
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